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The Coming Customer Data Tsunami: 3 Predictions for 2019

DiscoverOrg Sales

We expect major gains in the sophistication – and volume – of B2B data in 2019. The research and advisory firm recently shared proprietary insights from their own analysts and offered up some predictions for 2019. We think 2019 is the year Intent Data moves into the sales and marketing stack, and the skills will follow.

Data 196
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May 2019 B2B Blog Post Round-Up

Zoominfo

These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. Today’s installment features content about getting ahead in your career, personalized marketing, lead generation roadblocks, brand trust, and more! 15 Times Marketers Won with Personalization. Let’s get into it!

B2B 189
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Top 7 Sales Books for Sellers of SaaS – for Spring Break 2019

DiscoverOrg Sales

We have mad respect for the classics – but we’ve updated the sales reading list for 2019. This alone may set this book apart from a lot of other sales dev books by some sales training professionals.). And no, the MIT-trained engineer did not have a business background. it’s not beach reading, and b.) Sound familiar?).

Hiring 210
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Content Marketing: The Unsung Hero of Sales Enablement

Zoominfo

There’s no denying it — sales and marketing teams don’t always work well together. The two departments may see eye-to-eye and share unified goals, but it’s less common for sales to proactively help marketing perform better, or vice versa. But in today’s digital world, the line between sales and marketing is increasingly blurred.

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How Technology Will Change the Way Salespeople Sell in 2019

SBI

I asked thought leaders from various sales technology firms, how they think SalesTech will change the way salespeople sell in 2019. Darryl Prail, Chief Marketing Officer, VanillaSoft. In 2019, that all changes. 2019 is going to be a great year to be a sales professional. Udi Ledergor, VP of Marketing, Gong.io.

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5 trends in gaining more customer insight

Sales and Marketing Management

Marketing and sales have switched to account-based everything, which crystallizes focus on the customer. Revenue teams – Companies will move beyond simply aligning sales and marketing toward revenue teams?—?super super teams that include customer success in the same organization as sales, marketing and operations.

Trends 289
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Is BANT Helping You Lose Sales?

The Pipeline

According to the same pundits who promote BANT, usually less than 30% of your potential market, reduce that by the number of people not ready or yet prepared to act, and you are looking at a small and crowded segment. After all, his folks “are experienced industry veterans, many of them trained long before they join the company.