Zoominfo

JANUARY 28, 2019

In 2019, ZoomInfo is taking to Twitter to host a series of 12 Q&A-type discussions. Discussions will dive into topics related to sales, marketing, recruiting, business growth, and of course, data. The 2019 #ChatZoomInfo Line-Up. B2B Sales and Marketing Alignment. Social Selling. Data Hygiene. Sales Enablement.

Twitter 157

Twitter Account Based Marketing Cold Calling Hiring 157

Zoominfo

DECEMBER 11, 2020

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. Companies that made significant investments in WFH technology will not drop the tools once COVID-19 vaccinations are widespread. Want to work from home or have greater flexibility? Want to work for a startup?

Nonprofit 246

Nonprofit Hiring Marketing Face-to-face 246

Hubspot Sales

MAY 29, 2019

If you're in sales or marketing, I'm willing to bet you answered 'no' to that question. Here, we're going to explore some of the best group scheduling tools you might use to create a more effective scheduling process. But first -- what should you look for in a good group scheduling tool? Sales automation tools (ex.

Groups 144

Groups Tools Outsourcing Services Hubspot 144

Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. The Importance of Content Marketing. B2B Content Marketing Strategy.

Top of Funnel 255

Top of Funnel B2B Marketing Social Media 255

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. 4 Examples of Product-Agnostic Content.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Hubspot Sales

FEBRUARY 15, 2019

sales, marketing, and customer success). If so, here are some of the best chat tools on the market. This chat tool will help you turn website visitors into qualified leads. Add the chat tool to specific pages and it can automatically send a targeted chat message based on the page the visitor is viewing. SnapEngage.

Software 145

Software Software Tools Hubspot 145

Hubspot Sales

MAY 23, 2019

HubSpot Research found that 82% of consumers rate an "immediate" response as important or very important when they have a marketing or sales question. Web chat tools can be used at almost every stage of the customer lifecycle. Take your pick from some of the best chat tools. Speed is everything for today's buyers and customers.

Tools 138

Tools Lead Qualification Hubspot Social Media 138

Zoominfo

AUGUST 21, 2019

There’s no denying it — sales and marketing teams don’t always work well together. The two departments may see eye-to-eye and share unified goals, but it’s less common for sales to proactively help marketing perform better, or vice versa. But in today’s digital world, the line between sales and marketing is increasingly blurred.

Top of Funnel 241

Top of Funnel Sales Enablement Marketing Case Study 241

Zoominfo

FEBRUARY 5, 2019

But, we’re back and better than ever with our February 2019 installment. How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? It’s a marketer’s worst nightmare. Think about it, your buyer personas are the building blocks of your marketing campaigns.

B2B 150

B2B Buyer Persona Hiring Ideal Customer Profile 150

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. How a company already performs in a new market.

Lead Rank 211

Lead Rank Company Apparel Lead Scoring 211

Hubspot Sales

NOVEMBER 4, 2019

However, the advanced email tools are what set HubSpot apart. With all these email tools, you can schedule the time your emails go out, adding a specific date and time. Nutshell CRM offers contact management, pipeline management, sales automation, reporting, and email tools. Price: Free+. Price: $19+. Price: $19+.

Software 134

Software Software Lead Scoring Lead Rank 134

SBI Growth

FEBRUARY 15, 2019

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Sales Enablement 260

Sales Enablement Tools Sales Territories 260

SBI Growth

SEPTEMBER 21, 2018

“Hello 2019, we’ll be right with you!”. New tools make the process easier, however the resource allocation decisions. Most of my clients have been in non-stop planning meetings since mid-August and earlier. Long days of adjusting and readjusting budgets and expectations.

Revenue 228

Revenue Resources Meeting Tools 228

SBI Growth

AUGUST 20, 2018

What’s your forecast for 2019? Do you have the heads, processes, and funding to ensure a successful 2019? It’s Crunch Time – the Beginning of Q4. Are you going to hit your 2018 number? Only a handful of Sales Ops leaders can.

Analytics 253

Analytics Forecasting CRM How To 253

Zoominfo

FEBRUARY 8, 2021

For many venture capitalists, 2020 was an opportunity to invest in the tools and technology that accelerated due to the pandemic. Year over year from April 2019 to April 2020, angel, series A, and Series B funding saw increases. This adoption of new tools spurred early-stage funding in favored B2B companies. New Products.

Trends 230

Trends Trade Show Retail B2B 230

SBI

DECEMBER 12, 2018

I asked thought leaders from various sales technology firms, how they think SalesTech will change the way salespeople sell in 2019. Darryl Prail, Chief Marketing Officer, VanillaSoft. In 2019, that all changes. 2019 is going to be a great year to be a sales professional. Udi Ledergor, VP of Marketing, Gong.io.

Sales Qualified Lead 139

Sales Qualified Lead Lead Rank VanillaSoft Lead Scoring 139

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

Top of Funnel 218

Top of Funnel Marketing Scale Forecasting 218

InsightSquared

JULY 1, 2019

Today’s marketing success relies heavily on deep analytics—analytics that allow marketers to act smarter, faster, and with more thoughtfulness than ever before—to not only gain the attention of today’s savvy B2B buyer, but to engage, nurture, and enable that buyer through the end of their decision-making process. Let’s dive in.

Lead Rank 21

Lead Rank Report Lead Scoring Marketing 21

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

Marketing 160

Marketing Lead Scoring Lead Rank Outbound 160

Zoominfo

JANUARY 21, 2019

Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. Today, we bring this series to a close with the final installment– for marketers, of course. Today, we bring this series to a close with the final installment– for marketers, of course. Let’s get into it! That won’t change.

Marketing 164

Marketing B2B Lead Generation Social Media 164

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.

Trends 160

Trends B2B Marketing Channels 160

Sales and Marketing Management

MAY 31, 2018

As such, mobile marketing is not just an option anymore. One way to boost your visibility and drive qualified leads to your mobile site is through paid advertising, such as Google AdWords or social media marketing. billion by 2019. It has become paramount if you want your small business to thrive in the mobile-first world.

Paid Content 185

Paid Content Small Business Small Business Marketing 185

Zoominfo

MARCH 17, 2021

To better understand what companies are spending money on, ZoomInfo surveyed over 400 CEOs, IT professionals, and marketers to understand patterns of near-term investment and cost cutting. Meanwhile,marketing departments find themselves challenged by how to effectively track ROI and generate more leads. Marketing Spending Trends.

Company 324

Company ROI Survey Face-to-face 324

SBI Growth

NOVEMBER 11, 2019

The following is very much based on a true story – a sad but true story from early 2019. In a company’s first meeting, their CMO announced that they were building a big brand – just like Theranos. Just from.

Marketing 180

Marketing Meeting Company Case Study 180

SBI Growth

JANUARY 11, 2019

As a Marketing Leader, there are a lot of people in your ear on a daily basis. Your leadership wants you to drive more revenue, your sales leadership wants better leads, your customers expect more delivered to them with each.

Marketing 235

Marketing Sales Leadership Revenue Leads 235

SBI

DECEMBER 18, 2018

Time to Get Your Data & Tech Stack in Shape for 2019. As you plan your sales and marketing strategies for next year, have you assessed the state of your data and technology stack? I sat down to discuss this topic in a webinar with Nancy Nardin, Founder of Smart Selling Tools and Vendor Neutral. It’s time for a new routine.

Ideal Customer Profile 123

Ideal Customer Profile Webinar Metrics Data Lead Rank 123

Alice Heiman

DECEMBER 26, 2018

There are always new tools to implement and new strategies to try. So, we decided to ask a group of sales experts this one question: What is the biggest trend you expect to see in the sales industry in 2019? . Sales Trends of 2019 . One of the trends I see for 2019 is focus. What trends do you expect to see in 2019?

Trends 114

Trends Face-to-face Scale Direct Mail 114

SBI

MAY 20, 2020

The Top Sales Tools of 2020. I already mentioned, that there are more than 600 sales solutions on the market. Today, we announced our annual Top Sales Tools of the Year awards presented in a beautifully crafted guide (thanks to Turtl one of our Top Tools). Nancy Nardin Founder, Smart Selling Tools. Beyond CRM.

Sales Tools 123

Sales Tools Tools CRM Vendor 123

SBI Growth

SEPTEMBER 13, 2018

Sales coverage is one of the most strategic decisions a sales leader needs to make. The goal is to design a coverage plan that serves the needs of your customers and optimizes customer acquisition costs. You also need to ensure.

Customer 209

Customer Segment Buyer Sales 209

SBI Growth

MARCH 15, 2019

A Sales Enablement Tool for the CEO CEOs with a “bet-the-company” new product launch cannot afford even the hint of failure. Most CEOs do the basics of launch planning, but many neglect to properly enable their sales force ahead of time.

Sales Enablement 159

Sales Enablement Tools Company Revenue 159

SBI Growth

FEBRUARY 25, 2019

Too often marketing leaders focus their digital initiatives on one thing: lead generation. So, if you’re like most CMOs, you’re investing a lot of time and energy into your website, marketing automation platform and maybe some tools to provide enhanced.

Energy 196

Energy Lead Generation Marketing Top of Funnel 196

Women Sales Pros

APRIL 19, 2019

I hope you find value from my take on the four trends that will improve your success in 2019. Use a sales-specific assessment tool to vet candidates based on role definition. Should you focus on AI, technology, enablement or something else? These are issues that high-performing leaders consider and act on.

Trends 129

Trends Hiring Ideal Customer Profile Churn 129

Gong.io

FEBRUARY 12, 2019

Looking for a list of the BEST sales blogs to read in 2019? Here are the 18 best sales blogs for 2019, from the horse’s mouth. Their blog caters to a 50/50 split of marketers and sales professionals and lets you dive into topics in whatever detail you need. Hubspot has long been a juggernaut in the marketing content space.

Hiring 133

Hiring Hubspot Inbound InsideSales 133

Sales and Marketing Management

APRIL 24, 2020

And they require the tools that allow them to leverage that data in ways that differentiate your business from the rest of the pack. Information like this will tell you a lot about how to streamline your sales and marketing efforts as well as which companies have the greatest likelihood to buy. . They need data. Lots of data.

Data 240

Data B2B Ideal Customer Profile Strategy 240

Zoominfo

OCTOBER 26, 2020

According to a 2019 study, 67% of salespeople agree or strongly agree that they are close to experiencing burnout. Beyond the sales organization, these SDRs move all across the company; driving placements in product marketing, operations, product management, and even engineering. First things first, how did we get here? .

Inbound 246

Inbound Engineering Exact Study 246

SBI Growth

OCTOBER 23, 2018

And how can we prevent lagging numbers again in 2019? It’s Q4. If your company is behind on the revenue goal, it’s likely all hands-on deck. How can we finish 2018 stronger? The CEO has come to you to figure.

Closing 223

Closing Revenue Scale Company 223

Zoominfo

APRIL 1, 2019

For those who may be unfamiliar with the term, technographic data refers to the data points surrounding the core tools and technologies a company uses to conduct day-to-day business. As a result, ZoomInfo’s 2019 Technographic Data Report for B2B Sales Organizations was born. About This Research.

B2B 197

B2B Data Survey Report 197