DiscoverOrg Sales

FEBRUARY 13, 2019

A 2019 Demand Gen Report asked: What are your biggest challenges to maintaining data quality in your contact database? According to the same Demand Gen Report , 68% of Marketers have the goal of targeting more specific segments for better engagement in 2019. Seniority level. Industries. Employee count. Tech stack.

Ideal Customer Profile 202

Ideal Customer Profile Data Scale Marketing 202

Sales and Marketing Management

OCTOBER 29, 2018

It may be a fool’s errand to predict what B2B marketing strategies will emerge in 2019, but trendwatching is an important skill for business leaders across all industries. It’s not exactly a new element of B2B digital marketing, but the numbers are staggering, says Amanda Foushee, a demand generation associate at Marsden Marketing.

Top of Funnel 120

Top of Funnel Scale Hiring Demand Generation 120

Corporate Visions

MAY 22, 2019

Updated May 2019) by Corporate Visions appeared first on Corporate Visions. Most sales and marketing teams spend the majority of their budgets and effort on customer acquisition and demand generation. The post Sales Strategy: What’s Most Effective? A Great Message!

Strategy 103

Strategy Ideal Customer Profile Lead Rank Lead Scoring 103

Sales and Marketing Management

FEBRUARY 22, 2021

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. In 2019, conferences and tradeshows represented a significant percentage of our lead generation outcomes. Virtual Events.

Webinar Metrics 177

Webinar Metrics Marketing Qualified Lead Lead Rank Cancellation 177

Zoominfo

NOVEMBER 3, 2020

The first Demo Day I led — after I joined ZoomInfo in 2019 — saw the team connect on 500 demos for the first time ever. It allows the marketing team to optimize their demand-generating campaigns. But, at the end of the day, the team did hit that first number. A year later (just this past July), we converted 1,000 leads to demos.

Lead Rank 246

Lead Rank Marketing Qualified Lead Sales Qualified Lead Demand Generation Targets 246

Corporate Visions

OCTOBER 13, 2018

Make your 2019 sales meeting kickoff theme about maximizing profitability throughout the entire customer relationship, not just during the initial deal. The 3 Moments Of Truth To Address At Your 2019 Sales Kickoff Meeting. Create Pricing Uncertainty During the Deal. What sales kickoff isn’t about maximizing profitability?

Meeting 67

Meeting Demand Generation Agencies Maximizer Top of Funnel 67

Sales Hacker

DECEMBER 20, 2018

Stay up-to-date on sales trends and be on top of issues such as account-based marketing, key pipeline metrics, demand generation and sales effectiveness. . Get valuable insight on demand generation, account management and the sales process. Sales Success Stories Podcast. Producer/Host: Scott Ingram. to 40 mins.

Top of Funnel 111

Top of Funnel Cold Calling Social Media Funnel 111

Showpad

JANUARY 3, 2019

As you plan for 2019, consider these events to aid your sales team in success and growth. is holding three conferences in 2019. While the 2019 agenda is still being ironed out, last year’s event in Las Vegas had 12 track sessions with five sessions each, bringing expert insights and interactive content. Conference.

Conference 67

Conference Sales Enablement Inbound Outbound 67

Hubspot Sales

JUNE 28, 2019

Have weekly meetings between your heads of Marketing Operations, Demand Generation, Sales Ops, and Sales Enablement,” Ferrer advises. Consistently check in with Sales Enablement, Marketing, and Sales to see whether you’re tackling the right work, addressing the important issues, and not re-doing anything that’s already been done.

Sales Operations 110

Sales Operations Hiring Lead Rank Territories 110

Sales Hacker

FEBRUARY 28, 2018

5) Demand Gen Winners: DeAnn Poe – Vice President, Demand Generation, DiscoverOrg. Manager, Demand Generation, Host Analytics. Liv Longley – Director, Marketing Programs & Demand Generation, Zoomdata. Holly Stephenson – Director, Demand Generation Marketing, Teradata.

Infor 91

Infor Demand Generation Targets Demand Generation Sage 91

Hubspot Sales

JULY 1, 2019

According to TOPO senior demand generation analyst Eric Wittlake, having an ICP lets you decide whether to target an account without bringing together your entire leadership team. That’s why a huge component of ABS is your Ideal Customer Profile (ICP).

Ideal Customer Profile 100

Ideal Customer Profile Account Demand Generation Targets Top of Funnel 100

Sales Hacker

OCTOBER 21, 2019

2019: LinkedIn’s #1 B2B Sales Expert to Follow. Senior Director, Demand Generation at Unitrends. The post 38 Most Dynamic Women in Sales (The 2019 Edition) appeared first on Sales Hacker. Then take a moment to celebrate all the amazing women in sales. Most Dynamic Women Sales Leaders. Jill Konrath. Jessica Dodge.

Hiring 98

Hiring Top of Funnel Lead Rank Call-back 98

Zoominfo

AUGUST 12, 2021

As programmatic budgets grow, the demand for accurate data increases As the market changes to accommodate improvements and optimizations, advertisers are starting to demand better, more trustworthy data to support their campaigns. However, with this increase, advertisers are also experiencing dissatisfaction with the data they rely on.

Advertising 130

Advertising Advertising Ideal Customer Profile Demand Generation Agencies 130

Zoominfo

AUGUST 12, 2021

As the market changes to accommodate improvements and optimizations, advertisers are starting to demand better, more trustworthy data to support their campaigns. According to research from eMarketer , programmatic budgets have been growing steadily in the US every year since 2019. . See targeted audience data in action.

Advertising 130

Advertising Advertising Ideal Customer Profile Demand Generation Agencies 130

Igniting Sales Transformation

FEBRUARY 11, 2019

You can meet Sydney personally at the Rainmaker 2019 conference here in Atlanta in March. Finally, you’ll get a sneak preview into what’s happening at SalesLoft’s Rainmaker 2019 sales and sales enablement conference in Atlanta March 11-13. Haven’t gotten your tickets yet? You still can. REGISTER HERE.

Customer 83

Customer Microsoft InsideView Conference 83

Mereo

JUNE 24, 2021

A 2019 research study found that identifying data-driven firms were on the decline: from 37.1% in 2018 to 31% in 2019. The major offenders have not been in sales and marketing either, where metrics, pipeline and demand generation reviews abound and are, anecdotally, probably more tuned-in to the data and related analytics.

Government 93

Government ROI Revenue Remedy 93

Sales Hacker

OCTOBER 15, 2020

The first Demo Day I led — after I joined ZoomInfo in 2019 — saw the team connect on 500 demos for the first time ever. It allows the marketing team to optimize their demand-generating campaigns. But, at the end of the day, the team did hit that first number. So, how do we do it? The Value of Preparation.

Lead Rank 121

Lead Rank Marketing Qualified Lead Demand Generation Targets Sales Qualified Lead 121

Chorus.ai

JANUARY 10, 2020

In July 2019, Becc joined Chorus.ai She explains, “It depends on the day, but I could be meeting with several different partners, or filming videos with Shawn Parrotte, our Marketing Manager for Demand Generation.”. as Head of Sales Development.

Scale 114

Scale Webinar Metrics Hiring Demand Generation Agencies 114

SBI

JUNE 19, 2019

Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced that its IT Deal Alert Priority Engine™ platform won two 2019 CODiE Awards in the Best Account Based Marketing Solution and the Best Sales and Marketing Intelligence Solution categories. NEWTON, MA – JUNE 17, 2019: TechTarget, Inc.

Account Based Marketing 50

Account Based Marketing Engineering Ideal Customer Profile Account 50

Sales Hacker

FEBRUARY 3, 2020

B2B Sales & Marketing Exchange offers 50+ sessions in sales, marketing, and operations; 6 keynotes from thought leaders in ABM, revenue marketing, and demand generation; and the Best In B2B Awards. 2020 TBD (October 4, 2019) | Salt Lake City, UT. 2020 TBD (October 8, 2019) | San Francisco, CA. Gong’s #celebrate.

Conference 94

Conference Scale Networking Industry 94

SBI Growth

APRIL 5, 2019

As a CRO, you’re supposed to be the perfect blend of sales leader, marketing genius, and metrics guru. If you’re doing it right, you’ve got your sales team closing, marketing group cranking out leads and you’re tracking your MCLs all.

Groups 196

Groups Closing Marketing Qualified Lead Leads 196

SalesLoft

MARCH 9, 2016

In our organization, the Outbound SDR team reports to the Director of Sales Development, and the Inbound SDR team reports to the VP of Marketing and Demand Generation. Join us in Atlanta from March 11-13, 2019 for Rainmaker 2019 ! Well folks, here it is. 39% Inbound. 12% AE Sourced.

Top of Funnel 52

Top of Funnel Outbound Inbound Demand Generation Agencies 52

Sales Hacker

SEPTEMBER 26, 2019

In April 2019, I stepped into a new job as Vice President of Enterprise and Commercial Sales. . I was excited to join a company with a strong reputation for sales excellence. I constantly seek out employees who will take initiative instead of sitting and being told what to do.

Scale 83

Scale Hiring Face-to-face Demand Generation Agencies 83

SBI Growth

APRIL 16, 2019

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Campaigns 180

Campaigns Marketing How To Demand Generation 180

Zoominfo

DECEMBER 4, 2018

We’ve hand-picked more than 100 social media holidays and included their accompanying hashtags for you to incorporate into your 2019 social media strategy. Social Media Demand Generation: A Q&A. With so many holidays to choose from, it can be difficult to know which ones your brand should participate in. January Holidays.

Social Media 100

Social Media Media B2B Demand Generation Agencies 100

Mereo

MAY 28, 2020

At late 2019 and early 2020 sales kickoffs and strategy meetings, leadership came to the table with winning ideas for how to strategically employ sales and marketing budgets for greatest impact. So get started now with a strategy for how you will capitalize on it, whether it is face-to-face or virtual. Reworking Marketing Budgets.

Revenue 56

Revenue Face-to-face Trade Show Buyer Persona 56

Crunchbase

JULY 31, 2019

How Sales Teams Should Build Their B2B Lead Generation Strategy. So to keep it simple, I’m going to assume you’re selling to mid-market or enterprise and that you’re in a sales and/or demand generation role at your company. This is how sales teams should build their B2B lead generation strategy. Align Sales and Marketing.

Lead Gen 64

Lead Gen Lead Generation Lead Rank B2B 64

Hubspot Sales

AUGUST 21, 2023

Build brand awareness and demand generation with inbound and/or outbound methods. This occurs through demand generation, which can happen with both inbound and outbound strategies. Outbound demand generation is when a salesperson contacts a lead through cold outreach tactics. You must optimize.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Gong.io

OCTOBER 12, 2022

Heck, Gong has been in the Revenue Intelligence game since it started in 2019. Understand what happens to leads in the funnel (Demand Generation teams). Ahhh … Revenue Intelligence. We love that phrase. . But what exactly is Revenue Intelligence and why it is an essential tool for any B2B company to be using?

Revenue 62

Revenue Marketing Top of Funnel Call-back 62

Costello

MARCH 11, 2019

Ahead of her upcoming panel appearance at the 2019 SalesLoft Rainmaker conference , Anna chatted with the Costello team about how the role of the SDR became so important in the last few years, how SDR and sales teams can be better aligned, and what a well-planned account infiltration strategy looks like. You can learn more here.

Ideal Customer Profile 45

Ideal Customer Profile Sales Qualified Lead Lead Rank Hiring 45

Sales Hacker

JANUARY 6, 2021

The SiriusDecisions 2019 State of ABM Study backs this up with 73% of respondents saying that deal size is larger for ABM accounts. The SiriusDecisions 2019 study also found 80% of respondents had a higher close rate with ABM accounts. The systematic discipline of ABM significantly outperforms the more ad-hoc approaches of the past.

Account Based Marketing 72

Account Based Marketing Ideal Customer Profile Demand Generation Targets Top of Funnel 72

Costello

MARCH 11, 2019

Ahead of her upcoming panel appearance at the 2019 SalesLoft Rainmaker conference , Anna chatted with the Costello team about how the role of the SDR became so important in the last few years, how SDR and sales teams can be better aligned, and what a well-planned account infiltration strategy looks like. You can learn more here.

Conversion 40

Conversion Ideal Customer Profile Sales Qualified Lead Lead Rank 40

SugarCRM

MAY 14, 2020

Marketing today has only grown in complexity and marketing automation helps to take the guesswork out of day-to-day marketing campaigns and aids teams in accelerating demand generation campaigns. We actually in 2019 did it ourselves! We don’t want to spoil it for you but, this is an essential read if you’re still on the fence.

Resources 32

Resources SugarCRM Marketing Marketo 32

InsideSales.com

NOVEMBER 7, 2019

Outbound View is a sales and marketing consultancy firm that primarily focuses on outbound marketing strategies, appointment setting, inbound marketing strategies, and demand generation. Initially, they only wanted to help companies learn how to increase the demand for their goods and services.

Inside Sales 62

Inside Sales Hiring How To Outbound 62

InsideSales.com

MARCH 31, 2020

Here are a few examples of roles and questions you can ask: Demand Generation: How many different lead sources do you have, and what are they? Sales Development Action Plan For 2019. These questions don’t need to be long or complex. It can be as simple as asking them their daily step-by-step sales process.

Sales Process 65

Sales Process Sales Methodology Lead Rank Government 65

Sales Hacker

OCTOBER 7, 2021

I exited to pursue other interests after Upland Software acquired the company in 2019. She has been a part of the Sales Success Community for three years, spoke at the 2019 and 2020 Sales Success Summit and participated in a B2B Sales Mentors Book with her story “You Can Have Everything.”. Tamina Zaheri.

Hiring 137

Hiring Ideal Customer Profile Top of Funnel Lead Rank 137

Sales Hacker Training

NOVEMBER 21, 2022

Some of their most useful features are campaigns for demand generation and sales acceleration. With its acquisition of Zoominfo in 2019, DiscoverOrg is now an even more complete database of contacts and firms. ZoomInfo While still operating independently as of this update, Zoominfo was acquired by DiscoverOrg in 2019.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52