Igniting Sales Transformation

FEBRUARY 11, 2019

You can meet Sydney personally at the Rainmaker 2019 conference here in Atlanta in March. Finally, you’ll get a sneak preview into what’s happening at SalesLoft’s Rainmaker 2019 sales and sales enablement conference in Atlanta March 11-13. Haven’t gotten your tickets yet? You still can. REGISTER HERE.

Customer 83

Customer Microsoft InsideView Conference 83

Hubspot Sales

AUGUST 21, 2023

You’ll have three variables to test: the channel you advertise on, the audience you target, and the message you share. Possible paid digital ad channels might be LinkedIn, Google Ads, Facebook, and Twitter. Test the various channels and continue advertising on those showing high conversions. Next, optimize your audience.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Mereo

MAY 28, 2020

At late 2019 and early 2020 sales kickoffs and strategy meetings, leadership came to the table with winning ideas for how to strategically employ sales and marketing budgets for greatest impact. So get started now with a strategy for how you will capitalize on it, whether it is face-to-face or virtual. Reworking Marketing Budgets.

Revenue 56

Revenue Face-to-face Trade Show Buyer Persona 56

Sales Hacker

JANUARY 6, 2021

While traditional marketing and sales outreach starts with campaigns, channels, and lists designed to reach as many people as possible, ABM begins with a carefully chosen list of target accounts and companies you’re hoping to reach. Here’s a look at some of the best channels for account-based marketing: Cold calling. Email marketing.

Account Based Marketing 66

Account Based Marketing Ideal Customer Profile Demand Generation Targets Top of Funnel 66

Zoominfo

NOVEMBER 3, 2020

The first Demo Day I led — after I joined ZoomInfo in 2019 — saw the team connect on 500 demos for the first time ever. It allows the marketing team to optimize their demand-generating campaigns. For Demo Day, we use one giant 175-person Slack channel with every member of the inbound and outbound sales teams.

Lead Rank 246

Lead Rank Marketing Qualified Lead Sales Qualified Lead Lead Scoring 246

Sales Hacker

OCTOBER 15, 2020

The first Demo Day I led — after I joined ZoomInfo in 2019 — saw the team connect on 500 demos for the first time ever. It allows the marketing team to optimize their demand-generating campaigns. For Demo Day, we use one giant 175-person Slack channel with every member of the inbound and outbound sales teams.

Lead Rank 108

Lead Rank Marketing Qualified Lead Demand Generation Targets Sales Qualified Lead 108

Sales Hacker

OCTOBER 7, 2021

Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel. I exited to pursue other interests after Upland Software acquired the company in 2019. Melissa Murillo. What is one a-ha moment you’ve had in your sales career?

Hiring 135

Hiring Ideal Customer Profile Top of Funnel Lead Rank 135

Sales Hacker

DECEMBER 8, 2017

YoY Increase in CAC leading to increased reliance on channel partnerships. The role of text messaging and other unconventional communication channels in sales prospecting and customer success. Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation.

Trends 101

Trends Outsourcing Services Top of Funnel Account Based Marketing 101

Sales Hacker Training

NOVEMBER 21, 2022

Some of their most useful features are campaigns for demand generation and sales acceleration. FrontSpin simplifies your sales cycle, enabling you to 1) connect with 3x more leads via Power Dialer; 2) hike engagement via personalized Sales Email; and 3) quicken lead generation via account-based Playbooks. screen sharing).

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52