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B2B Programmatic Advertising for Beginners

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. By 2019, it is projected that around 80 percent of U.S. What are the benefits of programmatic advertising? The biggest change?

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One in Six Companies Plans on Investing in IT Security Initiatives

Zoominfo

Prior research from ZoomInfo showed data privacy projects rose 2,200% from 2016 to 2019 , so it’s no surprise to see these efforts continue to prompt significant IT budget investment. Both act as core, early-stage methods to defend network systems from hackers and malicious software. Application and Network Spending Trends.

Company 324
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The Beginner’s Guide to Programmatic Advertising

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. By 2019, it is projected that around 80 percent of U.S. What are the benefits of programmatic advertising? The biggest change?

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44 Important Marketing Productivity Statistics

Zoominfo

Marketers using automation software generate 2X the number of leads than those using blast email software and are perceived by their peers to be 2X as effective at communicating ( source ). billion by 2019, with an average annual growth rate of 19.7% ( source ). billion worldwide in 2019, up from $2 billion in 2012 ( source ).

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What Do Freshly Funded Companies Spend Investor’s Money On?

Zoominfo

To understand where investor money goes, we looked at over 11,600 capital raises from January 2019-May 2020, representing over $36 billion worth of funding. Behind analytics software, tools for increasing leads, and brand awareness were the next most popular. Company growth is often dependent on the infusion of capital.

Company 162
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Here’s Where Your GTM Strategy Is Failing

Zoominfo

pic.twitter.com/eJJLHYV1jY — ZoomInfo (@ZoomInfo) November 1, 2019. Take Atlatl Software, a ZoomInfo customer that was trying to capture customers in an unestablished market. Advertising: An important metric to keep in the back of your mind when thinking about advertising is ROAS (return on ad spending).

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The 10 Best All In One CRM Solutions in 2019

Hubspot Sales

Companies in almost any sector — from advertising to hospitality to real estate — can benefit from leveraging HatchBuck. It’s designed to reconcile powerful software solutions with ease of use. The CRM works for smaller businesses across virtually every industry — from digital advertising firms to real estate agencies.

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