SBI

OCTOBER 11, 2018

If you weren’t there, you missed great sessions like: Building (and finding) a Marketing Technology Team. What Every Marketer Wants to Know About SalesTech but is Afraid to Ask. Because it is perfectly timed with our annual Top Marketing Tools Guide. Our Top Marketing Tools Guide has just 17. Of course not!

Tools 139

Tools Marketing Collateral Conference 139

Sales and Marketing Management

DECEMBER 20, 2017

As sales organizations look to succeed in 2018 and beyond, they need to stay abreast of important trends that will impact how – and how successfully – their reps sell. In 2018, we’ll see technology fill in some gaps, to guide and augment what sales managers do. In the meantime, best wishes for a prosperous 2018!

Sales Enablement 228

Sales Enablement Face-to-face Hiring Scale 228

The Pipeline

NOVEMBER 30, 2017

As we head into 2018, we are heading into a year that could make the current economic cycle the longest since the great depression. The post What Kind Of Sales Year will 2018 Be? Currently the longest is the 120 months, from March 1991 to March 2001. There is little or no doubt that this will impact all of us in sales.

Sales 193

Sales Marketing 193

SBI Growth

JANUARY 15, 2019

New Trends in Technology Enabling the Inside Sales Function An estimated $6,181 is spent on technology for each inside sales person per year and expected to increase 6.5% Read this article to dive deeper into the various categories of.

Inside Sales 168

Inside Sales Trends Revenue Sales 168

Zoominfo

JANUARY 15, 2019

The conclusion of 2018 not only allows us to look back and fine-tune our business strategies, but it also affords us the opportunity to reflect on a few things we got right this year. This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. So, allow us to indulge.

Cold Calling 185

Cold Calling Social Selling Social Media B2B 185

DiscoverOrg Sales

DECEMBER 20, 2017

There’s a lot of buzz around Sales and Marketing AI, but what is real and what is hype? What can we actually expect from AI in the sales and marketing technology in 2018? AI for Sales and Marketing Tech: High Expectations Meet Reality. And how do AI and human-driven processes work together?

B2B 150

B2B Marketing Data System 150

DiscoverOrg Sales

JANUARY 1, 2018

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. CASE STUDY] Data-Agnostic?

Trends 184

Trends Advertising Advertising Survey 184

DiscoverOrg Sales

DECEMBER 18, 2018

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. Top 10 Most-Prospected-to Industries of 2018. Louise C– serves as Senior Director, Hospitality Marketing.

Company 156

Company Prospecting Oracle Transportation 156

DiscoverOrg Sales

DECEMBER 13, 2017

And with this foreknowledge in hand, sales professionals, marketers, and recruiters can start 2018 by helping buyers solve real, self-identified problems. This gives us a very good place to start when it comes to predicting spend in 2018. Data Security is the top 2018 IT initiative. The clear priority for 2018?

Trends 181

Trends Survey Wireless Data 181

Zoominfo

FEBRUARY 1, 2018

As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. That won’t change.

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

Steven Rosen

OCTOBER 31, 2017

How would you like to crush your sales numbers in 2018? Sales managers, sales executives, sales and marketing executives, this message is for you. Do you spend hours, days and months building your marketing plans , getting approval and doing what you need to do to get your plans and budgets secured for the next year?

Strategy 286

Strategy eBook System Competition 286

DiscoverOrg Sales

SEPTEMBER 14, 2018

The cultural phenomenon that is Dreamforce – the Burning Man of the sales world – is a testament to the influence wielded by today’s sales and marketing professionals. If you’re a B2B sales, marketing, or business development, we’ve got a hand-picked don’t-miss Dreamforce session for you. Sales and marketing alignment.

Account Based Marketing 202

Account Based Marketing SalesForce Top of Funnel Hotels 202

DiscoverOrg Sales

DECEMBER 26, 2018

2018, you’ve been good to us. In spite of GDPR, in the face of market turmoil, and despite an increasingly complicated tech stack, this year has shown us that high tides really do lift all boats. Here are our most popular blogs of 2018. GDPR for Sales and Marketing. How to Calculate Total Addressable Market.

Intent Data 120

Intent Data Intent SME Hiring 120

SBI

JUNE 5, 2018

Download a PDF version of the 2018 SalesTech Landscape. The SalesTech space is certainly a crowded market. That being said, this market is still young. ” With more than 500 sales tools on the market, that is the 64K question. Right off the bat, the landscape should help you know where to focus.

SAP 129

SAP Vendor Top of Funnel Sales Tools 129

Zoominfo

MAY 9, 2018

4 Ways to Recruit Passive Candidates in 2018. So to help you with your recruiting efforts, we’ve put together a list of modern tips to recruit passive candidates in 2018. The Definitive Guide to a Data-Driven E-Commerce Marketing Strategy. However, a data-driven marketing strategy revolves solely around customer data.

B2B 113

B2B Sales Cycle Hiring Forecasting 113

Understanding the Sales Force

JANUARY 29, 2018

The economy is doing well, unnecessary regulations have been rolled back, the stock market is soaring, unemployment is low, consumer confidence is up, manufacturing has returned, companies are investing in the American economy, businesses are confident about the future and tax cuts are about to make paychecks bigger for about 90% of all Americans.

Consumer 172

Consumer Course Positioning Sales 172

Pointclear

SEPTEMBER 27, 2017

For every 1,000 suspects you disposition (complete contact with) between now and the end of this year you should expect (on average) the following results: 40 to 50 fully qualified sales opportunities (not lightly qualified marketing leads). You will be playing catch-up in Q1, 2018 rather than hitting the ground running. Don’t wait.

Sales Qualified Lead 133

Sales Qualified Lead Top of Funnel Funnel Lead Generation 133

SBI Growth

AUGUST 28, 2017

Today’s topic is Go-to-Market Strategy. Oni and I leverage the How to Make Your Number in 2018 hbspt.cta.load(23541, '74afaaa6-ba2a-4936-a1ed-8fe80db57c38', {}); to access. Joining us for today’s show is Oni Chukwu, a software executive who knows how to make the number.

Marketing 204

Marketing Strategy Software Software 204

SBI Growth

AUGUST 7, 2017

World class B2B marketing organizations actively engage in Quarterly Business Review (QBR) meetings. For many marketing leaders the sales team’s QBR is an afterthought. To prepare, review the marketing strategy introduction of the How to Make Your Number in 2018 .

B2B 232

B2B Marketing Strategy Meeting 232

SBI

MARCH 6, 2018

Naturally that makes sense since we provide Sales Leaders with free resources on how to navigate the Sales Technology landscape, so when I had the opportunity to join the B2B Marketing Exchange conference this past week in Scottsdale, I was excited. Marketers need to humanize the B2B decision-making journey. Matt was correct.

B2B 139

B2B Top of Funnel Marketing Conference 139

SBI Growth

SEPTEMBER 12, 2017

Today’s topic is Go-to-Market Strategy. Oni leverages the How to Make Your Number in 2018 hbspt.cta.load(23541, '74afaaa6-ba2a-4936-a1ed-8fe80db57c38', {}); to access emerging. Joining us as our guest expert is Oni Chukwu, a software executive who knows how to make the number.

Marketing 189

Marketing Strategy Software Software 189

Pipeliner

DECEMBER 13, 2017

If you want to perform at your highest level in 2018, you can’t ignore the following trends. If you want to succeed in 2018, the odds are you need to know how to collaborate, manage and be managed by millennials,” says Mikko Honkanen of Vainu. Deeper Integrations Between Sales and Marketing. The Growing Impact of Millennials.

Trends 105

Trends B2B Account Based Marketing Churn 105

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Hubspot Sales

OCTOBER 3, 2018

Here's how to successfully position a brand in your market in 2018. Are you currently marketing your product or service as just another item on the market, or are you marketing it as something distinctive? Next, identify your mission, values, and what makes you different from the rest of the market.

Positioning 138

Positioning Marketing Consumer Loyalty 138

Zoominfo

SEPTEMBER 11, 2018

This month’s edition features content related to SEO vanity metrics, gaining a customer’s trust, critical marketing metrics, and so much more. Although metrics and analytics serve a very important purpose in the digital marketing and SEO world, some metrics hold more weight than others. Let’s get into it! Let’s get into it!

B2B 140

B2B Trade Show InsideSales Lead Scoring 140

Hubspot Sales

MARCH 19, 2018

New research from Richardson Sales Training reveals the biggest focus for sales professionals in 2018 should be articulating value. Top challenges facing salespeople in 2018 included: Creating a targeted prospecting strategy. 6 Challenges for Salespeople in 2018. And this means adopting a brand-marketing mindset.

Ideal Customer Profile 143

Ideal Customer Profile Lead Rank Lead Scoring Decision Maker 143

SBI Growth

JUNE 16, 2018

It’s 2018, and developing a world-class marketing organization requires marketing leaders to stay up-to-date with the latest and greatest trends. Omni-channel, multi-tactic, fully integrated marketing campaigns are now table stakes. Gone are the days of set-it and forget-it email campaigns.

Marketing 159

Marketing Channels Campaigns Trends 159

SaaStr - Sales Strategy

OCTOBER 6, 2018

Is it better to create a new market, or enter a large existing one? But creating a new market might be the vector where it is hardest to conceptualize the actual, true market size of. It’s easy to say if every marketer used your brand new type of product, you’d be doing $100m a year. 10% penetration).

Scale 104

Scale Marketing Vendor Penetration 104

SBI Growth

JANUARY 16, 2019

Reconstructing a Marketing Organization from Start to Finish Chief Marketing Officer demonstrates how she transformed a marketing organization to help her company achieve a successful exit strategy… Design Thinking, Empathy, and the Ideal Customer Experience Design Including customers in the design process.

Strategy 192

Strategy Marketing Customer Company 192

Zoominfo

OCTOBER 27, 2020

It’s one of the most talked-about trends in the marketing world. . Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But what does developing an actual personalized marketing strategy actually entail?

B2B 246

B2B Marketing Segment Scale 246

Zoominfo

JANUARY 17, 2019

So, before we blink and find ourselves halfway through 2019, we’re taking a look back at our content successes in 2018. We get it, recruiting can be tough—especially in today’s competitive hiring market. So what does this mean for recruiters in 2018? And, today, we’re doing the same for our HR and recruiting audiences.

Hiring 100

Hiring Channels LinkedIn Google 100

Zoominfo

OCTOBER 24, 2018

This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more. 1. The Beginner’s Guide to an Email Marketing Audit. If you’ve worked in marketing for any length of time, you’ve likely seen your fair share of marketing trends. What is an email marketing audit?

B2B 140

B2B Buyer Persona Email Marketing Ideal Customer Profile 140

Hubspot Sales

NOVEMBER 1, 2017

What are the sales trends of 2018? 2018 is just around the corner. To find out what’s coming, I asked sales leaders, experts, and reps to predict the top sales trends of 2018. By the time December 2018 rolls around, the entire sales process will be automated from beginning to end. Video prospecting. Messaging and chat.

Top of Funnel 137

Top of Funnel Trends Funnel Decision Maker 137