Sales and Marketing Management

DECEMBER 20, 2017

As sales organizations look to succeed in 2018 and beyond, they need to stay abreast of important trends that will impact how – and how successfully – their reps sell. In 2018, we’ll see technology fill in some gaps, to guide and augment what sales managers do. In the meantime, best wishes for a prosperous 2018!

Sales Enablement 228

Sales Enablement Face-to-face Hiring Scale 228

Zoominfo

FEBRUARY 1, 2018

As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. That won’t change.

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

SBI Growth

JANUARY 14, 2019

Transforming a Cloud Solution Provider by Being a Sales-Driven CEO CEO of iGrafx shares his incredible journey from a frontline sales rep to the office of chief executive… 2018 Priority: Grow Revenue With Customer Success We analyzed over 1,000 responses by CEOs.

Revenue 209

Revenue Customer Sales Strategy 209

SBI Growth

NOVEMBER 8, 2017

(..)

Marketing 288

Marketing Strategy 288

The Pipeline

NOVEMBER 30, 2017

As we head into 2018, we are heading into a year that could make the current economic cycle the longest since the great depression. The post What Kind Of Sales Year will 2018 Be? Currently the longest is the 120 months, from March 1991 to March 2001. There is little or no doubt that this will impact all of us in sales.

Sales 193

Sales Marketing 193

DiscoverOrg Sales

JANUARY 1, 2018

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. CASE STUDY] Data-Agnostic?

Trends 184

Trends Advertising Advertising Survey 184

SBI Growth

AUGUST 7, 2017

World class B2B marketing organizations actively engage in Quarterly Business Review (QBR) meetings. For many marketing leaders the sales team’s QBR is an afterthought. To prepare, review the marketing strategy introduction of the How to Make Your Number in 2018 .

B2B 232

B2B Marketing Strategy Meeting 232

Zoominfo

JANUARY 15, 2019

The conclusion of 2018 not only allows us to look back and fine-tune our business strategies, but it also affords us the opportunity to reflect on a few things we got right this year. This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. So, allow us to indulge.

Cold Calling 185

Cold Calling Social Selling Social Media B2B 185

DiscoverOrg Sales

DECEMBER 13, 2017

And with this foreknowledge in hand, sales professionals, marketers, and recruiters can start 2018 by helping buyers solve real, self-identified problems. This gives us a very good place to start when it comes to predicting spend in 2018. Data Security is the top 2018 IT initiative. The clear priority for 2018?

Trends 181

Trends Survey Wireless Data 181

Sales and Marketing Management

MAY 27, 2019

Author: Steve Randazzo Any marketer worth his or her salt knows you have to understand your audience members before you can engage them. If your sales team doesn’t buy into your marketing, its members will struggle to sell, and business will falter. So how can you create that genuine bond between sales and marketing teams?

Marketing 302

Marketing Collateral InsideView Competition 302

DiscoverOrg Sales

SEPTEMBER 14, 2018

The cultural phenomenon that is Dreamforce – the Burning Man of the sales world – is a testament to the influence wielded by today’s sales and marketing professionals. If you’re a B2B sales, marketing, or business development, we’ve got a hand-picked don’t-miss Dreamforce session for you. Sales and marketing alignment.

Account Based Marketing 202

Account Based Marketing SalesForce Top of Funnel Hotels 202

SBI Growth

AUGUST 28, 2017

Today’s topic is Go-to-Market Strategy. Oni and I leverage the How to Make Your Number in 2018 hbspt.cta.load(23541, '74afaaa6-ba2a-4936-a1ed-8fe80db57c38', {}); to access. Joining us for today’s show is Oni Chukwu, a software executive who knows how to make the number.

Marketing 204

Marketing Strategy Software Software 204

SBI Growth

JANUARY 15, 2019

New Trends in Technology Enabling the Inside Sales Function An estimated $6,181 is spent on technology for each inside sales person per year and expected to increase 6.5% Read this article to dive deeper into the various categories of.

Inside Sales 168

Inside Sales Trends Revenue Sales 168

SBI Growth

SEPTEMBER 12, 2017

Today’s topic is Go-to-Market Strategy. Oni leverages the How to Make Your Number in 2018 hbspt.cta.load(23541, '74afaaa6-ba2a-4936-a1ed-8fe80db57c38', {}); to access emerging. Joining us as our guest expert is Oni Chukwu, a software executive who knows how to make the number.

Marketing 189

Marketing Strategy Software Software 189

SBI Growth

SEPTEMBER 13, 2017

(..)

Revenue 277

Revenue Ideal Customer Profile Customer Hiring 277

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Steven Rosen

JANUARY 3, 2018

Number one, your marketing team is ready to go, they have their strategies, their plans in place and their budgets. As the Head of Sales, you are still in 2017 my friend but you really need to have your head in 2018 deciding what you are going to do. Would You Like to Crush Your Sales Numbers in 2018?

Strategy 307

Strategy Guarantee Coaching Sales 307

DiscoverOrg Sales

AUGUST 28, 2018

We sifted through top blogs the best email subject lines of 2018, plus some fresh, real-life examples from our own SMEs – and pulled out the best of the best, so you don’t have to. For example, we sell to sales and marketing, so the fiscal calendar year drives decisions for our prospects. I like to use puns in marketing emails.”.

B2B 89

B2B Hubspot Marketo Account Based Marketing 89

SMEI

JANUARY 24, 2023

Are you a marketer looking for a quick and dirty way to boost sales? If so, then shame marketing may be right up your alley. Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Here are some examples of shame marketing campaigns: 1.

Loyalty 231

Loyalty Marketing Lead Rank Face-to-face 231

Zoominfo

OCTOBER 27, 2020

It’s one of the most talked-about trends in the marketing world. . Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But what does developing an actual personalized marketing strategy actually entail?

B2B 246

B2B Marketing Segment Scale 246

SBI Growth

JANUARY 16, 2019

Reconstructing a Marketing Organization from Start to Finish Chief Marketing Officer demonstrates how she transformed a marketing organization to help her company achieve a successful exit strategy… Design Thinking, Empathy, and the Ideal Customer Experience Design Including customers in the design process.

Strategy 192

Strategy Marketing Customer Company 192

SBI Growth

SEPTEMBER 7, 2017

Now is the time to finalize or stress-test your strategic plan, and there’s no time to waste. The NFL season kicks off tonight and before you know it, Thanksgiving will be around the corner. Average and poor performing companies tend.

Company 291

Company Revenue Strategy Marketing 291

Zoominfo

MARCH 4, 2018

While this undoubtedly makes for an ideal buying situation, it makes the job of a marketer significantly more difficult. For seasoned marketers, the practice of personalization – or the process of tailoring marketing efforts to a specific individual or group of people – is not a new concept. Enter, personalization.

Marketing 194

Marketing Scale Segment Channels 194

SBI Growth

NOVEMBER 16, 2017

Joining us for today’s show is Randolph Carter, the VP of Marketing in North America for Rentokil. Randolph answers questions out of SBI’s 2018 hbspt.cta.load(23541, 'b3b0ba05-3172-4e97-8fd8-29d6273cafc2', {}); to share his deep knowledge of campaign strategy and planning. To follow along.

Campaigns 271

Campaigns Strategy Marketing Segment 271

SBI Growth

NOVEMBER 27, 2017

Joining us for today’s show is Bryan Adams, the co-founder and Managing Partner for Integrity Marketing Group. Matt and Bryan use the How to Make Your Number in 2018 Workbook to share emerging best practices. Access the latest hbspt.cta.load(23541, 'b3b0ba05-3172-4e97-8fd8-29d6273cafc2', {});

Workbooks 279

Workbooks Revenue Groups Marketing 279

Zoominfo

SEPTEMBER 17, 2018

In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Marketing Social Media Top of Funnel 252

SBI Growth

JANUARY 12, 2018

Many of you are looking at the revenue plan and worried that you are already behind. You are wondering if you have enough headcount to make your revenue number. So, what do you do about it? There are two.

Ideal Customer Profile 286

Ideal Customer Profile Revenue Channels Segment 286

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 252

Marketing Decision Maker Telecommunications Lead Rank 252

SBI Growth

JANUARY 12, 2019

How to Implement and Utilize an ABM Program to Maximize Potential Chief Evangelist and Co-Founder delves into the topic of ABM to help CMOs capture and implement this emerging best practice… Creating Interlock Between Sales and Marketing SVP of Global Sales for.

Account Based Marketing 174

Account Based Marketing Maximizer Marketing How To 174

SBI Growth

JANUARY 16, 2019

Implement emerging best practices of market leaders and you will end up ahead of those whom you now lag… Your First 100 Days as a CEO If you adopt this new planning approach, the result will be to leapfrog the competition.

Competition 174

Competition Marketing Revenue Strategy 174

Zoominfo

MAY 15, 2018

For example– let’s say you’re hiring a marketing copywriter. The post How to Avoid the Biggest Hiring Mistakes in 2018 appeared first on B2B Blog. Experience is a good indicator of a qualified candidate– but too many recruiters consider it a “make or break” factor when filling an open position.

How To 178

How To Face-to-face Channels Sales Qualified Lead 178

SBI Growth

JANUARY 16, 2019

The Importance of B2B Reputation Management Greg Clark, the Chief Marketing Officer for Caliber Collision Centers demonstrates customer reputation and management… Why Most Marketing Generated Personas Fail with the Sales Force A large portion of your marketing content budget is being wasted on.

Marketing Qualified Lead 168

Marketing Qualified Lead B2B Marketing Customer 168

SBI Growth

JANUARY 16, 2019

What to Do to Enter a New Market Walt Megura, the VP of Emerging Industry Segments and Channels for Ericcson, demonstrates how to ensure you have the right sales strategy and talent to enter new markets… When Is a 100 Day Plan.

Segment 174

Segment Channels Industry Strategy 174