Remove 2018 Remove Demand Generation Remove Marketing
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Top Lead Generation Statistics for 2018

Zoominfo

As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. That won’t change.

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The Culprit for Your Failed Demand Generation Project Is Likely Poor Execution, Not Poor Design

SBI Growth

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2018 B2B Email subject lines: What’s Hot, What’s Not

DiscoverOrg Sales

We sifted through top blogs the best email subject lines of 2018, plus some fresh, real-life examples from our own SMEs – and pulled out the best of the best, so you don’t have to. Every industry has something that’s top-of-mind,” says Demand Generation Specialist Dominique Catabay. Seasonality. FOMO is real.

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6 Steps to Improve Your Go-To-Market Maturity

Sales and Marketing Management

Author: Joe Andrews What defines a mature go-to-market model in B2B companies? Is it having a growth strategy focused on new market segments? Does it include a focus on account-based marketing (ABM), a topic with a lot of buzz today? Does it include a focus on account-based marketing (ABM), a topic with a lot of buzz today?

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How Small Gifts Can Create Big Marketing Wins

Zoominfo

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. What do we mean by “direct mail marketing”? The results?

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2018 B2B Email subject lines: What’s Hot, What’s Not

DiscoverOrg Sales

We sifted through top blogs the best email subject lines of 2018, plus some fresh, real-life examples from our own SMEs – and pulled out the best of the best, so you don’t have to. Every industry has something that’s top-of-mind,” says Demand Generation Specialist Dominique Catabay. Seasonality. FOMO is real.

B2B 120
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25 Must-Read Sales Blogs

Zoominfo

Although Hubspot specializes in sales, marketing, and CRM tools, they’re best known for coining the phrase inbound marketing. They define inbound marketing as the following: Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey.