Hubspot Sales

NOVEMBER 1, 2017

What are the sales trends of 2018? 2018 is just around the corner. To find out what’s coming, I asked sales leaders, experts, and reps to predict the top sales trends of 2018. As HubSpot channel account manager Jill Fratianne says, “SMS all the way.”. HubSpot channel account manager Keith Grehan is in that camp.

Top of Funnel 145

Top of Funnel Trends Funnel Decision Maker 145

SBI Growth

JANUARY 16, 2019

What to Do to Enter a New Market Walt Megura, the VP of Emerging Industry Segments and Channels for Ericcson, demonstrates how to ensure you have the right sales strategy and talent to enter new markets… When Is a 100 Day Plan.

Segment 174

Segment Channels Industry Strategy 174

Zoominfo

MAY 15, 2018

For example– let’s say you’re hiring a marketing copywriter. Mistake #5: You stick to a narrow set of candidate sourcing channels. If you consistently post job openings on the same handful of channels, you will continue to bring in the same types of applicants. One candidate has four years of relevant experience.

How To 178

How To Face-to-face Channels Sales Qualified Lead 178

Sales and Marketing Management

JULY 5, 2018

Author: Chris Richardson In 2018, social media channels continue to remain one of the most accessible, profitable, and popular traffic sources for most of the businesses. According to the same research, the average B2B organization is present on six social media channels. Social media marketing has become tougher than ever.

Social Media 185

Social Media Media Buyer Persona Marketing 185

SBI Growth

JANUARY 12, 2018

Many of you are looking at the revenue plan and worried that you are already behind. You are wondering if you have enough headcount to make your revenue number. So, what do you do about it? There are two.

Ideal Customer Profile 286

Ideal Customer Profile Revenue Channels Segment 286

Zoominfo

SEPTEMBER 11, 2018

This month’s edition features content related to SEO vanity metrics, gaining a customer’s trust, critical marketing metrics, and so much more. Although metrics and analytics serve a very important purpose in the digital marketing and SEO world, some metrics hold more weight than others. Let’s get into it! Let’s get into it!

B2B 140

B2B Trade Show InsideSales Lead Rank 140

SBI Growth

DECEMBER 25, 2018

Managing partners can feel like Dark Magic; juggling partners at different levels of performance. Dark Magic, that is, because it is not always obvious who are the good and who are the bad partners. One partner could be crushing their.

Channels 212

Channels How To Tools Customer 212

Zoominfo

OCTOBER 24, 2018

This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more. 1. The Beginner’s Guide to an Email Marketing Audit. If you’ve worked in marketing for any length of time, you’ve likely seen your fair share of marketing trends. What is an email marketing audit?

B2B 140

B2B Buyer Persona Email Marketing Ideal Customer Profile 140

DiscoverOrg Sales

JANUARY 22, 2018

Like many B2B companies, DiscoverOrg has such a wide addressable market. On Mon, Nov 27, 2018 at 12:08 PM, Josh Sutton wrote: Subject: IT or HR? On Mon, Nov 27, 2018 at 2:23 PM, Jack wrote: Hey, Josh. So I am not sure we are in the market … She will let you know either way. Longhorns Basketball). Keep in touch.

Prospecting 258

Prospecting Decision Maker Ideal Customer Profile Data 258

Zoominfo

JULY 10, 2018

While this undoubtedly makes for an ideal buying situation, it makes the job of a marketer significantly more difficult. Enter data-driven marketing. What is Data-Driven Marketing? If you’ve worked in marketing over the last few years, you’re likely familiar with the concept of data-driven marketing. Keep reading!

Data 153

Data Marketing Buyer Persona Lead Rank 153

Sales and Marketing Management

MARCH 16, 2018

When products don’t move smoothly and seamlessly between manufacturer and end-user, they become exponentially harder to bring to market. In 2018, businesses can’t afford to fall behind the market, and they can’t afford not to maximize their operational efficiency. In 2018, however, it’s not just important: it’s all-important.

B2B 195

B2B Company Hiring Discount 195

SBI Growth

JANUARY 9, 2018

Throughout 2018, you will once again prove yourself worthy by flying 100,000+ miles and sleeping in dozens if not hundreds of. As a successful sales leader, you spend your life chasing airplanes and living in hotels to Make Your Number.

Promotion 273

Promotion Hotels Channels Sales 273

Zoominfo

FEBRUARY 7, 2019

As with most business functions, technology is drastically changing the way we market our products and services. We’ve long since understood the power of one-to-one marketing, but without modern technology, it wasn’t always feasible, scalable, or affordable. So, how can we market to customers who are sick and tired of marketing?

Conversion 174

Conversion Marketing Consumer Social Media 174

Hubspot Sales

OCTOBER 26, 2017

So we’ve compiled a list (in chronological order) of the top sales conferences you should attend in 2017 and 2018. AA-ISP Digital Sales World 2018. CEB Sales and Marketing Summit. Sales, sales operations, sales enablement, and marketing executives will learn to improve sales team results. Sales Conferences 2018.

Conference 112

Conference Scale Inbound Hiring 112

Zoominfo

FEBRUARY 6, 2019

It’s a topic you’re likely familiar with if you work in marketing— and especially if you’ve read our blog in the past. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. It’s safe to say personalization is the defining trend of our modern era of marketing.

Marketing 178

Marketing Lead Rank Lead Scoring Retention 178

Zoominfo

JANUARY 17, 2019

So, before we blink and find ourselves halfway through 2019, we’re taking a look back at our content successes in 2018. We get it, recruiting can be tough—especially in today’s competitive hiring market. So what does this mean for recruiters in 2018? 15+ Helpful YouTube Channels for HR and Recruiting Professionals.

Hiring 100

Hiring Channels LinkedIn Google 100

Zoominfo

AUGUST 2, 2018

Today’s B2B blog post round-up features content about sales productivity, influencer marketing, buyer personas, and much more. August 2018 B2B Blog Post Round-Up. Three Considerations for More Accurate Marketing Reports. When executed effectively marketing reports are useful for a number of reasons. Continue reading.

B2B 100

B2B Buyer Persona B2C Trade Show 100

Zoominfo

DECEMBER 6, 2018

Similar to the content published here on the ZoomInfo blog, these pieces are intended to help sales, marketing, and recruiting professionals with their day-to-day job responsibilities. The B2B Marketer’s Guide to Social Media Holidays. The Beginner’s Guide to Marketing Attribution Modeling.

B2B 113

B2B Hiring Social Media Face-to-face 113

SBI

DECEMBER 27, 2018

Top 10 SalesTech Blog Posts of 2018 . 2018 was the year where the SalesTech market forces created reactions of substantial impact. 2018 was the year where the SalesTech market forces created reactions of substantial impact. Top 5 guest posts 2018. Nancy Nardin, Smart Selling Tools. Continue reading.

SAP 94

SAP Trade Show ROI Margin 94

Sales Hacker

FEBRUARY 15, 2018

15, 2018 – Sales Hacker, the leading resource for sales innovation, acceleration, and the future of sales, is set to host The Revenue Summit , on March 1st, 2018 in San Francisco, California. Justin Shriber – VP of Marketing, LinkedIn Sales & Marketing Solutions. Contact – marketing@saleshacker.com.

Top of Funnel 72

Top of Funnel Revenue Marketo Marketing 72

No More Cold Calling

JANUARY 24, 2019

According to CSO Insights’ 2018/2019 “Sales Performance Report,” sales leaders say the “most impactful barriers to achieving sales success this year” include: difficult competitive differentiation (39.4%) and inability to generate enough qualified leads (37.8%). In fact, that’s why many buyers shy away from gated marketing content.).

Cold Calling 269

Cold Calling Referrals Sales Qualified Lead Lead Generation 269

Zoominfo

FEBRUARY 26, 2018

Although Hubspot specializes in sales, marketing, and CRM tools, they’re best known for coining the phrase inbound marketing. They define inbound marketing as the following: Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey.

Top of Funnel 206

Top of Funnel Lead Rank Lead Scoring Webinar Metrics 206

DiscoverOrg Sales

FEBRUARY 21, 2019

This means creating a vision and a plan, setting goals, building relationships, understanding your product, and implementing analytics so your marketing strategy is data-driven. Read it: So It’s Your First Day as the Chief Marketing Officer… Identify what isn’t working and make changes. Align sales and marketing with SLAs.

ROI 171

ROI Survey Webinar Metrics Channels 171

Zoominfo

OCTOBER 5, 2021

It’s one of the most talked-about trends in the marketing world. Marketers — us included — continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But what does developing an actual personalized marketing strategy actually entail?

B2B 130

B2B Marketing Segment Consumer 130

Sales Hacker

JANUARY 23, 2018

Before we get into our 2017 recap and 2018 road map, I wanted to provide some quick background on how Sales Hacker came to be. In 2017, we worked with over 100 vendors in the sales and marketing space. When left to their own devices, most marketing materials can be incredibly salesy. Fast forward to 2018.

Conference 96

Conference Webinar Metrics Hiring Vendor 96

Zoominfo

OCTOBER 13, 2021

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. The results?

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Sales Hacker

DECEMBER 28, 2018

Here’s a recap of the best sales articles from 2018 from Sales Hacker! The 18 best sales articles of 2018 from Sales Hacker. The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy by Jacco Van Der Kooij. This particular piece of the series outlines a tactical approach to building a go-to-market strategy.

Ideal Customer Profile 99

Ideal Customer Profile Top of Funnel Hiring Call-back 99

Zoominfo

SEPTEMBER 6, 2018

As an event planner or marketer, you are likely aware that your pre- and post-event content strategy is integral to your overall success. To drive registrations, satisfy attendees, and boost your brand’s exposure, you must produce thorough and engaging content to support and surround your event marketing efforts.

B2B 199

B2B Strategy Social Media Promotion 199

Sales and Marketing Management

FEBRUARY 26, 2019

Author: TIM HOULIHAN In a 2018 survey, Bain & Company discovered that 80 percent of companies believe their customer experience is not only better than average, it’s “superior.” A senior VP of sales and marketing at a half-billion-dollar firm told me that a great customer experience starts with reps’ proximity to clients.

Customer 168

Customer Sales Qualified Lead Insurance Insurance 168

Drift

APRIL 24, 2018

This year, B2B digital ad buyers–mostly marketers–will spend $4.6 They’ll use all the typical marketing channels and tactics to spread the word — display, content syndication, SEM, social, re-marketing, email, and more. billion to tell the world about their products. The ad copy will be different, of course.

Report 117

Report Leads Marketing Qualified Lead Channels 117

Zoominfo

JANUARY 12, 2023

The UK General Data Protection Regulation (UK GDPR) The Data Protection Act 2018 (DPA18) The Privacy and Electronic Communication Regulations 2003 (PECR) Because non-compliance penalties can be costly , it’s important to become familiar with the components of each law and what they mean for your business.

Data 130

Data B2B Government ACT 130

Zoominfo

MARCH 12, 2018

programmatic spending is predicted to grow by more than 20% to $39 billion in 2018. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. Marketers have manually managed advertisements since the beginning of time. billion in 2017. Keep reading. Efficiency.

Advertising 185

Advertising Advertising B2B Scale 185

Zoominfo

MAY 22, 2020

In 2018, 1,000 consumers were asked about their data privacy by Akamai, a vendor that sells cloud security and content delivery platforms. Have the marketing team create content that reflects the company’s policies about data privacy. Digital behavior?—such such as websites visits, social media posts, or online purchases?—fall

Data 195

Data Policies SalesForce Consumer 195

Zoominfo

FEBRUARY 26, 2018

Although Hubspot specializes in sales, marketing, and CRM tools, they’re best known for coining the phrase inbound marketing. They define inbound marketing as the following: Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey.

Top of Funnel 170

Top of Funnel Lead Rank Lead Scoring Webinar Metrics 170

Zoominfo

MARCH 3, 2019

What kind of marketers would we be if we didn’t include ZoomInfo on this list? Although we’ve primarily seen Sprout Social used for marketing and customer service purposes, the platform has a host of features that can help the average B2B sales rep learn more about the companies they’re trying to sell to. Check it out! Sprout Social.

Research 233

Research B2B Tools Company 233

SalesFuel

AUGUST 2, 2024

Marketing budgets plummet, yet marketers are expected to do the same if not more with less. Many marketers are turning to SEM paid search to get results. Between 2023 and 2024, the average marketing budget has decreased from 9.1% Only 24% of CMOs say that their budget is enough to execute their marketing strategies.

Paid Content 96

Paid Content Advertising Advertising Media 96

Zoominfo

OCTOBER 13, 2020

Many marketers look at social as a lead generative channel in which a business shares a piece of content that leads someone back to their site to purchase whatever they’re hocking. Even with over 5,000 marketing tools available , measuring the ROI of social media in a traditional click-to-purchase remains to be an issue.

Social Media 162

Social Media Media Revenue Scale 162