Zoominfo

SEPTEMBER 11, 2018

This month’s edition features content related to SEO vanity metrics, gaining a customer’s trust, critical marketing metrics, and so much more. Although metrics and analytics serve a very important purpose in the digital marketing and SEO world, some metrics hold more weight than others. Let’s get into it! Let’s get into it!

B2B 140

B2B Trade Show InsideSales Lead Rank 140

Zoominfo

OCTOBER 22, 2019

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. programmatic spending is predicted to grow by more than 20% to $39 billion in 2018. What are the benefits of programmatic advertising?

Advertising 100

Advertising Advertising Scale Cost Per Click 100

SalesFuel

AUGUST 2, 2024

Marketing budgets plummet, yet marketers are expected to do the same if not more with less. Many marketers are turning to SEM paid search to get results. Between 2023 and 2024, the average marketing budget has decreased from 9.1% Only 24% of CMOs say that their budget is enough to execute their marketing strategies.

Paid Content 96

Paid Content Advertising Advertising Media 96

Hubspot Sales

OCTOBER 25, 2018

And they support their franchisees with training and assistance with site selection, construction, operations, management, and marketing. It's a well-known brand with a global presence, strong advertising strategies, and well-developed core philosophies. The UPS Store. Franchise fee : $29,950. Initial investment : $177,955 to $402,595.

Opportunity 143

Opportunity Real Estate Sports Loyalty 143

Hubspot Sales

JANUARY 31, 2018

But being a salesperson in 2018 is very different than being a salesperson in 1987. Although it’s arguably more difficult to sell effectively in 2018, it’s easier for top performers to differentiate themselves. 18 Outdated Sales Tactics to Kick to the Curb in 2018. 10) Treating Marketing like second-class citizens.

Cold Calling 145

Cold Calling Inbound Social Media Face-to-face 145

Zoominfo

FEBRUARY 7, 2018

From emerging platforms, to hot new trends, there’s always something new that marketers must identify and adapt to. And for better or worse, this change is sure to have quite the impact on your B2B marketing strategy. Since the emergence of social media, Facebook has never been the platform of choice for B2B marketers.

B2B 180

B2B Strategy Buyer Persona Marketing 180

DiscoverOrg Sales

AUGUST 7, 2018

Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach. According to TOPO ’s 2018 Account-Based Technology Report, Intent Data is the fastest growing solution in the Sales Tech stack.

Intent Data 313

Intent Data Intent Data Lead Rank 313

Zoominfo

FEBRUARY 7, 2019

As with most business functions, technology is drastically changing the way we market our products and services. We’ve long since understood the power of one-to-one marketing, but without modern technology, it wasn’t always feasible, scalable, or affordable. So, how can we market to customers who are sick and tired of marketing?

Conversion 174

Conversion Marketing Consumer Social Media 174

Zoominfo

SEPTEMBER 6, 2018

As an event planner or marketer, you are likely aware that your pre- and post-event content strategy is integral to your overall success. To drive registrations, satisfy attendees, and boost your brand’s exposure, you must produce thorough and engaging content to support and surround your event marketing efforts.

B2B 199

B2B Strategy Social Media Promotion 199

Hubspot Sales

OCTOBER 10, 2018

In the second half of 2018, PayPal had 244 million active accounts worldwide. Consider 2CheckOut, which offers eight payment types, 15 languages, and 87 currency options in more than 200 global markets. Add the platform to your mobile website or app and use Venmo’s social benefits as bonus marketing for your business.

Banking 145

Banking Retail Scale Enterprise 145

Zoominfo

FEBRUARY 21, 2018

That’s why trade shows and industry events are so valuable to B2B marketers. of their total marketing budget to events and exhibiting ( source ). With so much money being spent on trade shows, how can marketers get the most bang for their buck? Learn more about influencer marketing best practices here: B2B Influencer Marketing.

Trade Show 173

Trade Show ROI Marketing Promotion 173

Zoominfo

JANUARY 17, 2019

So, before we blink and find ourselves halfway through 2019, we’re taking a look back at our content successes in 2018. We get it, recruiting can be tough—especially in today’s competitive hiring market. So what does this mean for recruiters in 2018? And, today, we’re doing the same for our HR and recruiting audiences.

Hiring 100

Hiring Channels LinkedIn Google 100

Hubspot Sales

AUGUST 10, 2018

This should tell you one thing: if you’re selling a house in 2018, you don’t just need to be on the internet, you need to be on the right real estate websites. Together, you’ll create a marketing plan, add value to your home before selling, set the right price, and show your home at its best. So, exactly what are those websites?

Real Estate 134

Real Estate Licensing Social Media Top of Funnel 134

Zoominfo

FEBRUARY 26, 2018

Although Hubspot specializes in sales, marketing, and CRM tools, they’re best known for coining the phrase inbound marketing. They define inbound marketing as the following: Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey.

Top of Funnel 206

Top of Funnel Lead Rank Lead Scoring Webinar Metrics 206

Zoominfo

OCTOBER 13, 2021

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. “It’s something like an educated Hail Mary pass that sweeps up unconverted marketing qualified leads.” What do we mean by “direct mail marketing”? The results?

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

DiscoverOrg Sales

FEBRUARY 21, 2019

This means creating a vision and a plan, setting goals, building relationships, understanding your product, and implementing analytics so your marketing strategy is data-driven. Read it: So It’s Your First Day as the Chief Marketing Officer… Identify what isn’t working and make changes. Align sales and marketing with SLAs.

ROI 171

ROI Survey Webinar Metrics Channels 171

Zoominfo

OCTOBER 18, 2018

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. In fact—88% of event professionals said they plan to use artificial intelligence in 2018, a 107% increase from the previous year ( source ). Here’s how: 1.

Lead Rank 196

Lead Rank Lead Scoring How To Face-to-face 196

Zoominfo

FEBRUARY 26, 2018

Although Hubspot specializes in sales, marketing, and CRM tools, they’re best known for coining the phrase inbound marketing. They define inbound marketing as the following: Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey.

Top of Funnel 170

Top of Funnel Lead Rank Lead Scoring Webinar Metrics 170

Sales Hacker

NOVEMBER 22, 2017

Top 10 Sales Excuses You Need to Stop Making in 2018: We can’t find qualified prospects. Our marketing team sucks. The market is drying up. Find ways to better synchronize marketing and sales departments as well as sales development reps and account executives. Our Marketing Team Sucks.

Ideal Customer Profile 100

Ideal Customer Profile Cold Calling Sales Qualified Lead Lead Rank 100

Connext Digital

OCTOBER 28, 2019

This includes the digital marketing industry, particularly mobile marketing. With so many tools to manage just so you can boost your brand’s digital footprint, the introduction of automation in mobile marketing was a welcomed improvement. Real-time reports and data measurements are made possible with programmatic advertising.

Influencer 76

Influencer Advertising Advertising Marketing 76

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Inbound lead generation is a part of inbound marketing. Outbound marketing does push the brand’s message via cold calling, advertising, and email campaigns. Sales agrees!

Lead Rank 246

Lead Rank Lead Generation Marketing Qualified Lead Inbound 246

Zoominfo

MAY 9, 2021

Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. But marketers still do. Not All Web Traffic is High Quality.

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

Sales Hacker

FEBRUARY 5, 2024

As a full stack marketer, Andy has re-architected six brands and identities, and built three funnels from the ground up. Andy co-Chairs the CMO group for Pavilion (6000+ GTM leaders) and is active in several marketing communities. Currently, he operates his own consultancy helping leaders with marketing strategy and AI in GTM.

Analysis 120

Analysis Advertising Advertising Funnel 120

Hubspot Sales

OCTOBER 17, 2018

When I started selling HubSpot software in 2007, no one had ever heard of inbound sales and marketing. Because HubSpot provided a solution that was completely unique in the market, we had no competition from other companies selling the idea of inbound. But by that time, we had a sizable lead in the market.

Loyalty 135

Loyalty Inbound Skype Consumer 135

Zoominfo

OCTOBER 13, 2023

Launching a go-to-market strategy in Germany can be tricky due to the complexity of local regulations and guidance. In order to avoid fines, penalties, and breaking customer trust, it’s important to understand key privacy laws in Germany and how to go to market in an effective, compliant way. Double opt-in is a two-stage process.

Telemarketing 130

Telemarketing Strategy Inbound Intent Signal 130

Zoominfo

MAY 9, 2021

Not All Web Traffic is High Quality Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. But marketers still do.

Ideal Customer Profile 130

Ideal Customer Profile Google Analytics Strategy Google 130

Pipeliner

DECEMBER 27, 2019

The average person sees around 5,000 advertisements a day. Whether it’s online, on a billboard, on the radio, or on television, we’re inundated with marketing techniques from the moment we wake up until the moment we fall asleep. Most businesses know the importance of a good social media marketing strategy. People have adapted.

Social Media 93

Social Media Strategy Advertising Advertising 93

Zoominfo

FEBRUARY 20, 2019

Ineffective marketing campaigns. Your marketing team likely uses many channels and tactics to identify, target, and engage with prospects and customers. Let’s use email marketing as an example. Ultimately this poor targeting leads to less successful campaigns— and less revenue from marketing. Let’s get into it!

Data 157

Data Lead Rank Lead Scoring Scale 157

Anne Miller

FEBRUARY 12, 2020

In a 2018 blog post , I wrote how people shoot themselves in the foot when they fail to model what they sell, e.g., the wedding planner who shows up late for your meeting, or the accountant who can’t add two and two. Lynn Herring owns CharlieDog Advertising, an agency that helps companies build their brands and bottom-lines.

Marketing 86

Marketing Hiring Advertising Advertising 86

Zoominfo

JULY 19, 2022

The General Data Protection Regulation (GDPR) was enacted by the European Union in 2018, and remains perhaps the world’s most stringent data privacy regulation. Since July 2018, the total number of GDPR infractions and fines has been steadily increasing. Are opt-ins required to send marketing emails to a business email address?

Advertising 100

Advertising Advertising Policies Relationals 100

Hubspot Sales

SEPTEMBER 6, 2018

For example, in 2004, 20% of all American advertisements featured a celebrity. With the rise of social media and the demand for authenticity, advertisers and companies are now investing more in ways to harness the power of word of mouth marketing and referral programs to grow sales. Top Women’s Conferences in 2018.

Conference 89

Conference Social Media How To Advertising 89

Hubspot Sales

MARCH 2, 2020

In 2018, it was estimated that Generation Z might have as much as $143 billion in direct spending power — a figure that could increase as more of them leave their parents' homes and enter the workforce. Once you're on there, make your marketing efforts more realistic than idealistic. Gen Zers want to see real life in advertising.

Social Media 137

Social Media Strategy Buyer Persona Retail 137

Sales Hacker

OCTOBER 31, 2018

At least 69 percent of businesses invest significant time and money into email marketing, according to a recent survey by business news website The Manifest. In short, it’s important that marketers stay on target. The need to create personalized marketing messages isn’t new; it grew as a natural extension of the dot-com boom.

Email Marketing 87

Email Marketing Buyer Persona Marketing Lead Rank 87

SalesHandy

JULY 15, 2018

After spending around 70+ hours on LinkedIn, observing & analyzing hundreds of profiles of Sales Influencers or Sales Gurus we have mindfully put together the list of 20+ Sales LinkedIn Influencers/Gurus that you must follow in 2018. He is a personality to follow when it comes to values, sales, marketing, and entrepreneurship.

Influencer 76

Influencer LinkedIn Social Media Demand Generation Agencies 76

Artesian Solutions

JUNE 22, 2018

Priorities for Sales Leaders in 2018. So what are the key priorities for sales leaders in 2018? So what are the key priorities for sales leaders in 2018? We’ll start with a look at some of the key findings from the report, before taking a deeper dive into what it all means for sales leaders in 2018/19.

Top of Funnel 40

Top of Funnel Face-to-face Social Media Inbound 40

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Inbound lead generation is a part of inbound marketing. Outbound marketing does push the brand’s message via cold calling , advertising, and email campaigns. Sales agrees!

Lead Rank 147

Lead Rank Lead Generation Marketing Qualified Lead Inbound 147

Allbound

MARCH 27, 2019

Consequently, the world of partner marketing has seen its opportunities increase exponentially. And as culture changes, new technologies arrive, and existing technologies mature, partner marketing only stands to grow further as we advance through 2019 — but what specifically should you anticipate experiencing by the time 2020 arrives?

Trends 63

Trends Marketing Social Media Influencer 63