Zoominfo

FEBRUARY 1, 2018

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

Zoominfo

OCTOBER 13, 2021

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Customer delight is the ultimate goal for any business. The results?

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Zoominfo

MAY 9, 2021

Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. How to Retarget Your Audience with Digital Advertising. Like with any demand generation strategy , you need to parse the data to understand the following two elements: Buyer profiles : Whom do we want to do business with?

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

Zoominfo

MAY 9, 2021

Not All Web Traffic is High Quality Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. How to Retarget Your Audience with Digital Advertising Next, you can export this audience to Google Ads to run your retargeting campaign.

Ideal Customer Profile 130

Ideal Customer Profile Google Analytics Strategy Google 130

Zoominfo

FEBRUARY 26, 2018

Recommended Reading: Best 160+ Sales Tools: The Complete List (2018 Update). His company is a B2B marketing and sales acceleration firm that specializes in demand generation, pipeline management, sales enablement, and more. Keenan is joining us at the 2018 Growth Acceleration Summit and we can’t wait to hear what he has to say.

Top of Funnel 206

Top of Funnel Lead Rank Lead Scoring Webinar Metrics 206

Zoominfo

FEBRUARY 26, 2018

Recommended Reading: Best 160+ Sales Tools: The Complete List (2018 Update). His company is a B2B marketing and sales acceleration firm that specializes in demand generation, pipeline management, sales enablement, and more. Keenan is joining us at the 2018 Growth Acceleration Summit and we can’t wait to hear what he has to say.

Top of Funnel 170

Top of Funnel Lead Rank Lead Scoring Webinar Metrics 170

SalesHandy

JULY 15, 2018

After spending around 70+ hours on LinkedIn, observing & analyzing hundreds of profiles of Sales Influencers or Sales Gurus we have mindfully put together the list of 20+ Sales LinkedIn Influencers/Gurus that you must follow in 2018. He is also a co-founder of B2B camp & sports bar digital, a gaming and digital advertising business.

Influencer 76

Influencer LinkedIn Social Media Demand Generation Agencies 76