Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

Email Marketing 231

Email Marketing Marketing Lead Scoring Lead Rank 231

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. 4 Examples of Product-Agnostic Content.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI trillion to the U.S.

Top of Funnel 218

Top of Funnel Marketing Scale Forecasting 218

Pipeliner

AUGUST 17, 2018

Radio As a Marketing Tool For B2B Marketers and Social Listening. In the digital era, brands shouldn’t write off the radio as a marketing tool – it offers the same key perk of programmatic ad buys: attribution. Role of Radio In the Marketing Mix. Future of Radio Advertising in Promoting B2B Sales.

B2B 75

B2B Tools Marketing Advertising 75

Partners in Excellence

DECEMBER 31, 2017

The state of sales and marketing hasn’t changed. Blog post for December 31, 2016: It’s that time of year where blogs fill with predictions for sales and marketing for 2017. Others focus on tips for success in 2017. Others focus on tips for success in 2017. Afterword: Back to December 30, 2017.

Face-to-face 48

Face-to-face Account Based Marketing ACT Exercises 48

DiscoverOrg Sales

FEBRUARY 2, 2017

Back when DiscoverOrg was founded in 2007, our goal was to provide sales and marketing professionals with accurate intelligence on IT decision-makers. The proliferation of software-as-a-service (SaaS) and cloud computing created huge changes to the software market. Why are we jumping into these other markets with such fervor?

Decision Maker 120

Decision Maker Marketing Hiring Ideal Customer Profile 120

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

Marketing 189

Marketing Retail Channels Social Media 189

The ROI Guy

NOVEMBER 11, 2016

Value is a vital element to sales success for 2017, according to insights from Peter Ostrow, Research Director of Sales Enablement Strategies for research firm SiriusDecisions. Peter was quick to reveal research that shows just how hard it can be to achieve these goals in 2017, as the buyer’s decision-making journey has become more complex.

B2B 58

B2B Quota Research Sales Enablement 58

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! Events are a great tool to have in your marketing arsenal. Check them out below!

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

The ROI Guy

JANUARY 11, 2017

As you and your team kickoff the New Year, there are some important research findings you should factor into your 2017 sales enablement and content strategy. Measure and improve –Tracking the adoption and use of tools and practices, and the impact that the approach has on sales success, measuring win rate improvements (vs.

Lead Rank 45

Lead Rank Lead Scoring Quota Scale 45

SalesLoft

DECEMBER 7, 2016

While no one knows exactly what 2017 will bring, we predict that the future of sales software will introduce more customization and the power of big data analysis to all industries. What’s new with this data for 2017? 49 percent of marketers are using some sort of automation to connect with their audience. Automation.

Software 52

Software Software Top of Funnel Social Media 52

InsideSales.com

MAY 12, 2020

Create an efficient and productive sales team with the right sales cadence tool. In this article: Give Your Sales Team the Right Tools What Is a Sales Cadence and Why Do You Need it? Sales Cadence Tools | Use Predictive Analytics to Increase Preciseness, Efficiency, and Productivity. Give Your Sales Team the Right Tools.

Lead Rank 97

Lead Rank Lead Scoring Tools Sales Qualified Lead 97

DiscoverOrg Sales

NOVEMBER 6, 2017

But that doesn’t stop a lot of sales and marketing professionals from pursuing any and all hand-raisers, regardless how poorly suited they are. Fit, intent, and engagement provide the core data you need to be successful with your account-based marketing program. The days of squandering marketing budget are gone.

Account Based Marketing 145

Account Based Marketing Lead Rank Ideal Customer Profile Account 145

Zoominfo

APRIL 23, 2019

Due to the legal issues with compliance, many financial advisors choose to avoid the headache and stay away from digital marketing. There are ample marketing solutions that can help you increase your online presence while staying FINRA compliant. Read on for our guide to marketing for financial advisors! Utilize event marketing.

Buyer Persona 145

Buyer Persona Social Media Marketing Case Study 145

A Sales Guy

MARCH 14, 2017

It’s 2017, and we’re failing our customers, prospects, the companies we work for and ourselves. The CRM is a tool, like any other tool. It’s 2017. The post Note To Sales People in 2017 — It’s Time To Up Your Game appeared first on A Sales Guy. It’s never been easier to sell.

Account Based Marketing 101

Account Based Marketing Promotion CRM Up-Sell 101

Your Sales Management Guru

JUNE 6, 2017

A Sales Manager’s Recipe: What’s Cooking in 2017? The last three years have been tough and she was looking for new ideas for 2017 to excite her team and also to simply change up the routine. So if 2016 left a bad taste in your mouth, use the following ingredients to create a new recipe to make 2017 your best year ever.

Sales Management 52

Sales Management Hiring Call-back System 52

Sales and Marketing Management

JUNE 14, 2020

MagnifyMoney, a division of LendingTree, provides online personal finance tools for consumers. growth in wages from 2017 to 2018, resulting in the second-place spot for that metric. The office as a recruitment tool. The one metric that sales representatives had a low ranking in was wages. 63 spot for that metric.

Salary 207

Salary Study Travel Report 207

Sales and Marketing Management

JULY 25, 2017

The tug of war between sales and marketing is real, and it cripples productivity. At the same time, marketing and sales are ultimately after the same thing, and each side often looks to the other to help meet mutual objectives: business growth and ROI, to name a couple. Author: Anna Fisher There’s no going around it. Cue the “Aha!”

Marketing 174

Marketing Lead Gen Construction Data 174

Hubspot Sales

OCTOBER 10, 2017

Sales Statistics [2017]. Nine in 10 companies use two or more lead enrichment tools to learn more about prospects. Use an email scheduling tool -- like the one in HubSpot Sales -- to send your message at the perfect time. Using social selling tools can increase win rates and deal size by 5% and 35%, respectively.

Referrals 145

Referrals Hubspot Top of Funnel Sales Qualified Lead 145

Hubspot Sales

NOVEMBER 3, 2017

Start with a strong email marketing strategy. If you’d like to set up a time to meet, click this link to book time on my calendar: [Link to Meeting tool]. A sentence at the end acknowledging the market’s competitiveness will provide a sense of urgency. These homes often suffer from poor marketing. Regards, [Your name].

Real Estate 144

Real Estate Up-Sell Follow-up Meeting 144

SBI Growth

JANUARY 11, 2019

As a Marketing Leader, there are a lot of people in your ear on a daily basis. Your leadership wants you to drive more revenue, your sales leadership wants better leads, your customers expect more delivered to them with each.

Marketing 235

Marketing Sales Leadership Revenue Leads 235

Zoominfo

MAY 6, 2020

“We do not want to grow too fast,” said Eric Yuan, CEO of Zoom, in a 2017 interview with Saastr. This turn of events feels slightly ironic (and maybe even somewhat eerie) considering Yuan’s statements about the company’s commitment to sustainable growth back in 2017. Was it the Marketing? . His reasoning?

Video 207

Video Cancellation Microsoft Comparison 207

InsightSquared

NOVEMBER 17, 2017

A Sales Ops Playground: Dreamforce 2017. I had a chance to learn about topics that were as varied as our role (sales operations) – from the tactical sessions about project management and Salesforce automation, to the strategic sessions that covered revenue operations and go-to-market strategies for a scaling business.

SalesForce 54

SalesForce Sales Operations Scale Conference 54

Hubspot Sales

DECEMBER 14, 2022

The crypto market is volatile , fluctuating frequently. But if the market stabilizes, it could very well be. Apple introduced QR code scanners in smartphones in 2017. HubSpot's payments tool allows you to send your customers quotes or payment links , after which they pay you. Central Bank Digital Currency.

Tools 123

Tools Banking Retail How To 123

Zoominfo

AUGUST 21, 2018

Your goal as a B2B marketer is to capture the attention of potential buyers with informational resources and content. For those who aren’t familiar with the term, snackable content is essentially the same as traditional marketing content—but condensed. So, how can you incorporate snackable content in your B2B marketing strategy?

B2B 169

B2B Marketing Social Media Video 169

Zoominfo

DECEMBER 5, 2019

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

Marketing 100

Marketing Retail Channels Social Media 100

Zoominfo

FEBRUARY 5, 2020

It’s tough to name a marketing tool more powerful than the mobile phone. This means that mobile marketing has become more important than ever. If you’re not convinced, or you want a refresher on why mobile marketing is so critical to your business’s success, read on! Let’s get into it! More than 5.6

B2B 100

B2B Marketing Social Media Penetration 100

Sales and Marketing Management

MARCH 20, 2019

Author: Conner Burt The current labor market remains among the tightest in modern history. Rather than battling for new hires in an uber-competitive job market, smart companies are moving to train and promote from within. So yes, if you can’t hire the talent you need, it makes sense to cultivate it from within.

Face-to-face 296

Face-to-face Smart Company Loyalty Benefit 296

DiscoverOrg Sales

FEBRUARY 19, 2018

We’ve seen lists with a 40% bounce rate ( yes, really ), and many others around 15% … but few people in sales and marketing rely on lists alone. Our partners at Tellwise were able to take a peek under the hood of their tool and give us insight on email accuracy from real campaigns, which can be hard to quantify.

Data 254

Data Lead Rank Lead Scoring Leads 254

Your Sales Management Guru

DECEMBER 20, 2016

First Quarter 2017. But as budget planning begins and business strategies begin to be set, it is your responsibility to be ready for 2017. What are your revenue objectives by each quarter for 2017? Review your marketing/sales operational teams. What will be your “theme” for 2017? Are You Set Up for Success?

Hiring 40

Hiring Compensation Scale Objections 40

InsideSales.com

APRIL 15, 2021

One of the most positive outcomes from the past year was the swift adoption and embrace of technology for sales and marketing. Sales development is the critical link between marketing and sales to develop and pass leads to sales reps. In 2017, 2018, and 2020, the ratio has declined from 3.0 for marketing reports.

Trends 110

Trends Hiring Lead Rank Sales Qualified Lead 110

Partners in Excellence

JUNE 24, 2017

In my last Bits and Pieces article , I referred to a series of articles I’d written about applying manufacturing and lean techniques to sales and marketing. I was also reminded, I wrote another eBook on Lean Sales And Marketing several years ago. It goes into a lot of the principles and tools in TPS in greater detail.

eBook 50

eBook Research Survey Data 50

DiscoverOrg Sales

FEBRUARY 10, 2017

This piece was originally posted February 6th, 2017 on Smart Selling Tool’s blog and written by its founder Nancy Nardin. Smart Selling Tools, Inc., is an analyst and consulting firm that specializes in sales productivity and sales performance improvement through the use of smart sales tools. Download the Full Report.

Revenue 120

Revenue Survey Report Account 120

Your Sales Management Guru

DECEMBER 12, 2016

Ten 2017 Sales Kick-off Meeting Ideas. . While working with a client last week it became obvious that we are moving into the time to finalize 2017 budgets, compensation plans and something most sales managers don’t take enough in developing their 2017 Sales Kick Off meeting. see previous blogs for ideas).

Meeting 40

Meeting Compensation Conference Incentive 40

DiscoverOrg Sales

DECEMBER 4, 2017

What this means is that sales, marketing, and service processes need to be based on the needs, wants, and expectations of customers. “Changing the perspective within your organization is key … it’s not about aligning sales and marketing to each other, but aligning and integrating them both with the customer’s journey.”

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295

Your Sales Management Guru

JANUARY 2, 2017

Life Enrichment: Why 2017 Can Be Your Best Year Ever! A friend of my recently wrote a blog on the “ One Person That Impacted My Life in 2016” I think it was a fabulous idea, today is a good day for you to reflect on that thought, name that person and thank them, make them aware of your feelings and then go make 2017 Your Best Year Ever!

Workbooks 54

Workbooks Lead Scoring Lead Rank Compensation 54