Rethinking Metrics: The Shift from MQL to Pipeline in Marketing
Sales Hacker
JANUARY 30, 2024
Check out this article published back in 2017: Marketing Qualified Leads Are Cool, But I’ll Take Product Qualified Leads Any Day. On the other hand, pipeline represents genuine prospects with a vested interest in your offerings. Ultimately, pipeline is a better-suited incentive for marketing to deliver superior outcomes.
Let's personalize your content