Remove 2017 Remove Channels Remove Prospecting
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A Winning Game Plan for Writing Cold Prospecting Emails That Sell

DiscoverOrg Sales

As DiscoverOrg’s Manager of Strategic Accounts, I’m always looking for ways to use personal touchpoints to engage prospects via email. I start with a thoughtful, well-researched cold email that shows just how well I knows my prospect – both the pain points they experience in their job, as well as their personal interests.

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How a Multi-Channel Approach to Prospecting Influenced 73% of our Sales Pipeline

Hubspot Sales

It also explores how social media fits into a true multi-channel approach. But that work has paid off in terms of developing valuable content we can share with prospects and customers. Our strategy is to understand what today's sales professionals find valuable and consistently share that high-value content through multiple channels.

Channels 110
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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

DiscoverOrg Sales

Three areas caused the most distress in Q3 2017: Dated or inaccurate data impedes effectiveness of marketing operations. Difficulty creating a consistent, multi-channel customer experience. Pain point #2: Difficulty creating a consistent, multi-channel customer experience. Pain point #1: Old and/or inaccurate data.

Trends 184
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5 Ways to Supercharge Your Sales Enablement Efforts

DiscoverOrg Sales

This is in spite of the fact that most of it is created for sales and channel enablement purposes. Prospect research doesn’t generate revenue, and historically it accounts for half of all sales time. Another important aspect of making your enablement strategy more focused and simple involves streamlining your sales content.

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10 Webinar Metrics to Measure Success

Zoominfo

This format allows companies to engage with prospects and customers and receive feedback in real-time. In 2017 webinars were reported as one of the top revenue drivers for B2B marketers ( source ). Most businesses promote their webinars across several different marketing channels, from social media to email to paid search ads.

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16 Top Sales Conferences You Should Attend in 2017 & 2018

Hubspot Sales

Professional conferences are not only an opportunity to meet industry leaders -- and maybe do a little prospecting -- they’re also a way to break yourself out of your usual routine and pick up new skills. So we’ve compiled a list (in chronological order) of the top sales conferences you should attend in 2017 and 2018. B2B LeadsCon.

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6 Questions to Ask When Creating Your Email Marketing Budget

Zoominfo

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. As you grow your email database , you increase the opportunity to reach potential prospects and customers. The reason for this is simple.