Remove 2016 Remove Prospecting Remove Training
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5 Ways to Supercharge Your Sales Enablement Efforts

DiscoverOrg Sales

In fact, according to the CSO Insights 2016 Sales Enablement Optimization Study , the number of businesses with a dedicated enablement function has increased from 19% to 33% since 2013. Prospect research doesn’t generate revenue, and historically it accounts for half of all sales time. Training, training, training.

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What Do the IDC Predictions Mean for the B2B CMO?

SBI Growth

Only 20% of marketers will receive formal training on analytics and customer data management. Digital marketing investment will exceed 50% of total program budget by 2016. Success of content should be measured by how well it pulls prospects through the buying process.

B2B 325
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Why Recruiting is Like Marketing

DiscoverOrg Sales

So, we set up training for recruiters to help them message and speak about the company’s strengths and differentiators just like we did for sales and marketing; the training involved role-playing, one-minute pitches, email messaging, cold call prospecting, and SLAs for response times. How Can You Improve Your Strategy?

Hiring 222
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AJ’s story – and the Split of Outbound and Inbound Sales Development

DiscoverOrg Sales

At the beginning of 2016, Anthony had a heart-to-heart talk with his supervisor and was inspired during the company’s annual January Sales Kick-off. In August of 2016, DiscoverOrg’s leadership decided to split the sales in into dedicated inbound and outbound teams. “It Heavy training to ensure the technology was fully adopted. “My

Inbound 227
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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Hard for you to say you’re sorry?

Sales and Marketing Management

Author: Tim Riesterer Have you ever had a service problem with a customer and worried about the damage it could do to your relationship and long-term revenue prospects? And, worse, maybe they will spread the word throughout their network and negatively influence other prospect or customer decisions. Maybe they won’t renew.

Loyalty 234
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Why CEOs Are Failing Account Based Sales Reps

No More Cold Calling

percent of sales reps made quota in 2016. Because of this belief, CEOs invest more money in beer Fridays and office supplies than training their salespeople, sales managers, or any other department that interfaces with the customer. . Development Philosophy: You subscribe to “one and done” training. environments.

Hiring 214