DiscoverOrg Sales

JANUARY 6, 2017

Nearly a year ago on Monday, January 25th, 2016, during the review of our 2016 budget at the Board meeting, one of our Board members questioned whether we were sandbagging our aggressive budget and asked CEO Henry Schuck the quintessential question on every Board’s and CEO’s mind: “How can you grow the company faster?”.

Margin 120

Margin Marketo Ideal Customer Profile SalesForce 120

Sales and Marketing Management

FEBRUARY 28, 2016

Issue Date: 2016-02-29. Teaser: Is there any truth at all when it comes to knowing exactly what marketing efforts are driving your revenue growth - if any? The answer lies in adopting three key actions when assessing the ROI of your marketing efforts. Author: Mike Reilly. read more

ROI 120

ROI Channels Tools Marketing 120

DiscoverOrg Sales

DECEMBER 4, 2017

In fact, according to the CSO Insights 2016 Sales Enablement Optimization Study , the number of businesses with a dedicated enablement function has increased from 19% to 33% since 2013. What this means is that sales, marketing, and service processes need to be based on the needs, wants, and expectations of customers. Two things.

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295

Sales and Marketing Management

JUNE 11, 2018

Author: Kostas Chiotis Guest blog posting is arguably the best method of inbound marketing that your team can employ. However, only 6 percent of marketers are using guest posting as the majority of their original content strategy. Kostas Chiotis is a blogger and a content marketing specialist. Be Careful.

Strategy 96

Strategy Marketing Real Estate Social Media 96

DiscoverOrg Sales

JANUARY 29, 2018

May 25, 2018 is a date on the minds of many sales and marketing professionals: the day the new General Data Protection Regulation (GDPR) goes into effect. General Data Protection Regulation, Regulation (EU) 2016/679, April 27, 2016 (“GDPR”), Article 3.). Direct Marketing as a Legitimate Interest.

Data 215

Data Marketing Ideal Customer Profile B2B 215

Zoominfo

MARCH 17, 2021

To better understand what companies are spending money on, ZoomInfo surveyed over 400 CEOs, IT professionals, and marketers to understand patterns of near-term investment and cost cutting. Meanwhile,marketing departments find themselves challenged by how to effectively track ROI and generate more leads. Marketing Spending Trends.

Company 324

Company ROI Survey Face-to-face 324

Increase Sales

DECEMBER 31, 2016

One of my colleagues, Jim Keenan, wrote a blog posting about who helped him the most in 2016. Keenan shared his posting with me and it got me thinking, truly thinking, that deep, dive down to your guts type of thinking of who helped me the most in 2016. WHO HAD THE GREATEST IMPACT ON MY YEAR IN 2016? Share on Facebook.

Facebook 103

Facebook Conference Coaching Sales Coaching 103

Sales and Marketing Management

MAY 18, 2016

Issue Date: 2016-05-01. Teaser: Just as CRM platforms revolutionized the sales industry, marketing technologies are becoming indispensable for businesses all over the world. Yet despite growing adoption, one misperception lingers: that these tools are relevant only to marketing leaders. Author: Ray Kemper. read more

Marketing 120

Marketing CRM Industry Tools 120

DiscoverOrg Sales

DECEMBER 20, 2017

There’s a lot of buzz around Sales and Marketing AI, but what is real and what is hype? What can we actually expect from AI in the sales and marketing technology in 2018? AI for Sales and Marketing Tech: High Expectations Meet Reality. Responses included: “AI will manage customer relationships through predictive marketing.”

B2B 150

B2B Marketing Data System 150

No More Cold Calling

FEBRUARY 15, 2018

It starts with inbound leads: responding to leads from marketing, answering website inquiries, and following up with podcast and webinar attendees. In 2016, it was 53.3 That explains why another study by Amplifinity found that leads generated from referrals convert 4X better than marketing leads. In 2015, 43.6

Gatekeeper 306

Gatekeeper Webinar Metrics Sales Qualified Lead Decision Maker 306

Sales and Marketing Management

JANUARY 11, 2016

Issue Date: 2016-01-01. Author: Walter Ruckes, VP of client services, BI WORLDWIDE. Teaser: How are top sales managers responding to help their sales reps in the year ahead? Understanding some basic elements of psychology can help drive performance in ways you may not have thought of.

Sales Management 120

Sales Management Tools Sales 120

DiscoverOrg Sales

JUNE 14, 2017

At the beginning of 2016, Anthony had a heart-to-heart talk with his supervisor and was inspired during the company’s annual January Sales Kick-off. In August of 2016, DiscoverOrg’s leadership decided to split the sales in into dedicated inbound and outbound teams. “It Chili Piper is an intelligent calendar tool.

Inbound 227

Inbound Outbound Ideal Customer Profile Outbound Sales Team 227

DiscoverOrg Sales

FEBRUARY 2, 2017

Back when DiscoverOrg was founded in 2007, our goal was to provide sales and marketing professionals with accurate intelligence on IT decision-makers. The proliferation of software-as-a-service (SaaS) and cloud computing created huge changes to the software market. That’s why 2016 saw DiscoverOrg double down on non-IT datasets.

Decision Maker 120

Decision Maker Marketing Hiring Ideal Customer Profile 120

Steven Rosen

MAY 4, 2017

Sales and marketing automation tools $20 billion. We see this in times of recession when companies scale back on training, sales automation tools, and support materials. According to The 2016 STAR Sales Manager Development Report , only 50% of sales managers are receiving ongoing development in core job skills.

Sales Management 276

Sales Management Hiring ROI Coaching 276

Sales and Marketing Management

NOVEMBER 18, 2016

Issue Date: 2016-11-21. Author: Michael Grinich, cofounder and CEO of Nylas. Teaser: Email is changing in a big way – and the way you think about its role in your workday should too. Here are three trends that explain why. Email is changing in a big way – and the way you think about its role in your workday should too.

Trends 120

Trends Sales Tools Tools Sales 120

Sales and Marketing Management

MAY 3, 2018

Author: David Sill, DiscoverOrg As sales and marketing professionals try to navigate a world increasingly crowded by new technology, which can admittedly automate and streamline many aspects of our work, sometimes there is simply no replacement for making a human connection. According to a 2016 Reuters article, an online survey of 400 U.S.

Cold Calling 220

Cold Calling Survey Education Research 220

Zoominfo

JUNE 18, 2019

as of April 2016—an all-time high since 2000 ( source ). In 2016, 4x more employers increased full-time headcount than employers who decreased their headcount ( source ). The best candidates are off the market within 10 days ( source ). . $4,000 is the average amount U.S. companies spend to fill an open position ( source ).

Social Media 248

Social Media Report LinkedIn Positioning 248

Sales and Marketing Management

JANUARY 23, 2019

More online users have turned to smartphones and tablets as their primary browsing devices, forcing web administrators to rethink their marketing strategies, particularly optimizing their websites for mobile. Multiple market studies have proved that AMPs rank higher on mobile than any other web pages.

Lead Rank 196

Lead Rank Lead Scoring Google Guarantee 196

Understanding the Sales Force

DECEMBER 20, 2016

The judges at Top Sales Awards named Objective Management Group (OMG) the Top Sales Assessment Tool for 2016. We believe that we have developed the best Sales Assessment tools in the world but it is gratifying when others validate that belief for us! A very nice way to end 2016!

Webinar Metrics 120

Webinar Metrics Groups Objections Tools 120

Increase Sales

DECEMBER 28, 2015

With the New Year of 2016 just 5 days away, now is the time to begin to increase sales. Actually much of this probably should have been started 30 to 90 days ago, but there is still time to make 2016 far better than 2015. Here are some steps to ensure your path to a better 2016 sales year. Step 5 – Hone Your Tools.

Top of Funnel 70

Top of Funnel Ideal Customer Profile Funnel Decision Maker 70

Sales and Marketing Management

JULY 27, 2018

Author: Jake Shaffren The 2016 presidential election in the United States brought “fake news” into the vernacular of a growing number of Americans. Explore Existing Tools. It is not a new problem.

Prospecting 185

Prospecting Decision Maker How To Social Media 185

Pipeliner

FEBRUARY 6, 2020

For both B2B and B2C marketers, marketing automation is an essential commodity. CommuniGator has teamed with Smart Insights to conduct a survey on the insights of how B2B marketers make use of this technology and to discover why some businesses are not using marketing automation to its full capacity.

Lead Rank 80

Lead Rank Lead Scoring B2B Marketing 80

Increase Sales

JANUARY 1, 2016

My focus was the downloads and most viewed pages because this blog and my website are incredibly important marketing channels for my executive coaching and workplace culture (organizational development) consulting. For many SMB owners, they fail to invest the time to review and reflect upon this particular marketing silo of business data.

Data 70

Data Loyalty Ideal Customer Profile How To 70

Sales and Marketing Management

JULY 31, 2016

Issue Date: 2016-08-01. Sales managers can help make this happen by employing the right tools for their teams – tools that simplify the sales process instead of making it more complex. Author: Reza Mohsin, CEO of Speakeasy. read more

Sales Management 136

Sales Management Tools Sales Process Sales 136

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Zoominfo

DECEMBER 11, 2020

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. Companies that made significant investments in WFH technology will not drop the tools once COVID-19 vaccinations are widespread. Want to work from home or have greater flexibility?

Nonprofit 130

Nonprofit Hiring Marketing Face-to-face 130

DiscoverOrg Sales

NOVEMBER 15, 2017

December 2016: A troubled client account initially said they would renew their DiscoverOrg contract. At the end of 2016, DiscoverOrg realized that there was an opportunity to increase customer satisfaction and engagement with an enhanced focus and approach. If you can’t integrate it, it’s just a lookup tool. You build a story.

Retention 227

Retention Travel Customer ROI 227

Sales and Marketing Management

MARCH 26, 2018

Author: Steve Randazzo Once upon a time, trade shows were deemed the kings of B2B marketing events. Top business leaders flocked to convention centers to learn about new equipment, technology and other tools. Others, like the Food Marketing Institute show in Chicago, have disappeared entirely.

Trade Show 180

Trade Show Decision Maker Travel Hotels 180

Sales and Marketing Management

JUNE 16, 2017

Sean Ellis, a seasoned marketing leader, entrepreneur, angel investor, originally defined a “growth hacker” as "a person whose true north is growth.”. Lesson #1 : To expand market share, use “what if” analysis to leave your comfort zone and create new opportunities. Airbnb penetrating Craigslist’s marketplace.

Penetration 153

Penetration Case Study Lead Rank Hotels 153

Sales and Marketing Management

JULY 24, 2020

Or consider giving a gift that does good, just like your prospecting tool. In 2016, she founded Packed with Purpose , a corporate gifting company that embeds social impact into the everyday act of gift-giving, from empowering underserved women with job skills to supporting sustainability efforts. Purpose Is a Powerful Motivator.

Incentive 227

Incentive Incentives Motivation Demographics 227

Sales and Marketing Management

JUNE 8, 2020

Or consider giving a gift that does good, just like your prospecting tool. In 2016 she founded Packed with Purpose , a corporate gifting company that embeds social impact into the everyday act of gift-giving, from empowering underserved women with job skills to supporting sustainability efforts. Purpose Is a Powerful Motivator.

Incentive 227

Incentive Incentives Motivation Demographics 227

Cincom Smart Selling

DECEMBER 15, 2015

They include not only all of the functionality required to support sales, marketing and services, but can also be extended horizontally and vertically, supporting multiple devices and multiple deployments, with an architecture that is easy to integrate with other applications within the enterprises. What’s Ahead in 2016 for Manufacturing?

CRM 69

CRM Strategy Enterprise Enterprise 69

DiscoverOrg Sales

OCTOBER 30, 2017

I graduated from college in 2016, which means I haven’t been in this industry very long. I am fortunate to sell the best sales intelligence product in the space, and I want my clients to give me that deserved trust, as I help them recognize what a tool like this can do for their company. Grab our free ebook.

eBook 122

eBook Travel Exercises Sales 122

Zoominfo

FEBRUARY 26, 2018

Although Hubspot specializes in sales, marketing, and CRM tools, they’re best known for coining the phrase inbound marketing. They define inbound marketing as the following: Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey.

Top of Funnel 206

Top of Funnel Lead Rank Lead Scoring Webinar Metrics 206

Increase Sales

NOVEMBER 30, 2012

According to some just released research by YP , local search is growing exponentially and changing the way for small businesses to market their solutions. Tablets and smart phones are becoming the primary search tools especially for local searches. Many small businesses are putting together marketing budgets for 2013.

Small Business 133

Small Business Small Business Retail Engineering 133

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. Many marketers look at social as a lead generative channel in which a business shares a piece of content that leads someone back to their site to purchase whatever they’re hocking. The problem? Small Business: More Followers, More Revenue.

Social Media 162

Social Media Media Revenue Scale 162