Zoominfo

DECEMBER 11, 2020

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. Companies that made significant investments in WFH technology will not drop the tools once COVID-19 vaccinations are widespread. Want to work from home or have greater flexibility?

Nonprofit 246

Nonprofit Hiring Marketing Face-to-face 246

Pipeliner

FEBRUARY 6, 2020

For both B2B and B2C marketers, marketing automation is an essential commodity. CommuniGator has teamed with Smart Insights to conduct a survey on the insights of how B2B marketers make use of this technology and to discover why some businesses are not using marketing automation to its full capacity.

Lead Rank 80

Lead Rank Lead Scoring B2B Marketing 80

The ROI Guy

DECEMBER 13, 2016

No sooner did we learn about inclusion in the Smart Sales Tools guide for 2016, then the sister publication Smart Marketing Tools includes us in their Smart Marketing Tools reference for 2016 as well! Thank you to the Smart Marketing Tools team for the honor.

Tools 40

Tools ROI Marketing Sales Tools 40

BuzzBoard

OCTOBER 10, 2023

In the world of SMB marketing, every click, nudge, and interaction counts towards success. With technological advancements, shifting consumer behaviors, and the ever-evolving digital ecosystem, the playbook for success in SMB marketing is being rewritten at a breathtaking pace. At present, this world is in a constant state of flux.

Trends 105

Trends Lead Rank Lead Scoring Social Media 105

Sales and Marketing Management

APRIL 16, 2017

Author: Alex Withers, Chief Marketing Officer, inMotionNow To keep up with the pace of buyer expectations, sales and marketing have accelerated the go-to-market machine with automation. To that effect, creative marketing is more important than ever. consumers say they like to buy from brands with creative marketing.

Engineering 222

Engineering Marketing ROI Face-to-face 222

Sales and Marketing Management

MAY 18, 2016

Issue Date: 2016-05-01. Teaser: Just as CRM platforms revolutionized the sales industry, marketing technologies are becoming indispensable for businesses all over the world. Yet despite growing adoption, one misperception lingers: that these tools are relevant only to marketing leaders. Author: Ray Kemper. read more

Marketing 120

Marketing CRM Industry Tools 120

DiscoverOrg Sales

AUGUST 19, 2016

Since I didn’t know any better, I figured that I might as well build the recruiting engine in the same fashion that I built a marketing engine, and it turned out the approach worked. Here are the 5 key ways that recruiting teams can leverage sales and marketing tactics to maximize hiring success: 1.

Hiring 222

Hiring Marketing Top of Funnel Cold Calling 222

Increase Sales

DECEMBER 28, 2015

With the New Year of 2016 just 5 days away, now is the time to begin to increase sales. Actually much of this probably should have been started 30 to 90 days ago, but there is still time to make 2016 far better than 2015. Here are some steps to ensure your path to a better 2016 sales year. Step 5 – Hone Your Tools.

Top of Funnel 70

Top of Funnel Ideal Customer Profile Funnel Decision Maker 70

DiscoverOrg Sales

FEBRUARY 2, 2017

Back when DiscoverOrg was founded in 2007, our goal was to provide sales and marketing professionals with accurate intelligence on IT decision-makers. The proliferation of software-as-a-service (SaaS) and cloud computing created huge changes to the software market. That’s why 2016 saw DiscoverOrg double down on non-IT datasets.

Decision Maker 120

Decision Maker Marketing Hiring Ideal Customer Profile 120

Zoominfo

JULY 14, 2023

For B2B marketers, that means the challenge of effectively reaching, engaging, and converting their target audience is more complex than ever. As competition intensifies and buyer expectations evolve, the need for a well-defined and comprehensive B2B marketing strategy becomes paramount. What is B2B Marketing?

Paid Content 130

Paid Content Report B2B Top of Funnel 130

DiscoverOrg Sales

DECEMBER 20, 2017

There’s a lot of buzz around Sales and Marketing AI, but what is real and what is hype? What can we actually expect from AI in the sales and marketing technology in 2018? AI for Sales and Marketing Tech: High Expectations Meet Reality. Responses included: “AI will manage customer relationships through predictive marketing.”

B2B 150

B2B Marketing Data System 150

Sales and Marketing Management

JANUARY 11, 2016

Issue Date: 2016-01-01. Author: Walter Ruckes, VP of client services, BI WORLDWIDE. Teaser: How are top sales managers responding to help their sales reps in the year ahead? Understanding some basic elements of psychology can help drive performance in ways you may not have thought of.

Sales Management 120

Sales Management Tools Sales 120

Increase Sales

JANUARY 1, 2016

My focus was the downloads and most viewed pages because this blog and my website are incredibly important marketing channels for my executive coaching and workplace culture (organizational development) consulting. For many SMB owners, they fail to invest the time to review and reflect upon this particular marketing silo of business data.

Data 70

Data Loyalty Ideal Customer Profile How To 70

Zoominfo

OCTOBER 20, 2021

For all the recent talk of “The Great Resignation,” hiring managers in virtually every industry have learned two hard truths during the pandemic: the current employment landscape is very much a candidate-driven market, and attracting top talent has never been more difficult.

Marketing 100

Marketing Scale ACT Retail 100

Zoominfo

DECEMBER 11, 2020

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. Companies that made significant investments in WFH technology will not drop the tools once COVID-19 vaccinations are widespread. Want to work from home or have greater flexibility?

Nonprofit 130

Nonprofit Hiring Marketing Face-to-face 130

DiscoverOrg Sales

JANUARY 29, 2018

May 25, 2018 is a date on the minds of many sales and marketing professionals: the day the new General Data Protection Regulation (GDPR) goes into effect. General Data Protection Regulation, Regulation (EU) 2016/679, April 27, 2016 (“GDPR”), Article 3.). Direct Marketing as a Legitimate Interest.

Data 215

Data Marketing Ideal Customer Profile B2B 215

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Sales and Marketing Management

NOVEMBER 18, 2016

Issue Date: 2016-11-21. Author: Michael Grinich, cofounder and CEO of Nylas. Teaser: Email is changing in a big way – and the way you think about its role in your workday should too. Here are three trends that explain why. Email is changing in a big way – and the way you think about its role in your workday should too.

Trends 120

Trends Sales Tools Tools Sales 120

Zoominfo

MARCH 17, 2021

To better understand what companies are spending money on, ZoomInfo surveyed over 400 CEOs, IT professionals, and marketers to understand patterns of near-term investment and cost cutting. Meanwhile,marketing departments find themselves challenged by how to effectively track ROI and generate more leads. Marketing Spending Trends.

Company 324

Company ROI Survey Face-to-face 324

Salesmate

SEPTEMBER 15, 2021

Social media is an integral part of every marketing strategy. However, there’s a myth that says B2B social media marketing isn’t effective. The sole reason is this myth that mentions the ineffectiveness of B2B social media marketing. So, how do you perfect your marketing strategy? Seth Price . Brittany Hardy

Social Media 98

Social Media Media B2B B2C 98

Partners in Excellence

OCTOBER 1, 2016

Many of the tools we leverage every day, the workloads we impose on ourselves and people, and how we do our tasks limit our impact and effectiveness. Full Funnel Marketing , Matt Heinz: I reviewed Matt’s book, briefly in it’s “pre-publication” form, several months ago. No related posts.

Top of Funnel 48

Top of Funnel Conference Funnel Inside Sales 48

Mindtickle

APRIL 15, 2016

Last week we attended the TOPO Sales Summit 2016 event in San Francisco. Scott Albro , TOPO founder, and CEO, opened the summit with a great talk about the State of Sales in 2016. Account Based Marketing (ABM) is so 2015, now we are talking about Account Based Everything (ABE)! Summary of The State of Sales in 2016.

Ideal Customer Profile 52

Ideal Customer Profile Account Based Marketing Proposal Groups 52

Mindtickle

APRIL 15, 2016

Last week we attended the TOPO Sales Summit 2016 event in San Francisco. Scott Albro , TOPO founder, and CEO, opened the summit with a great talk about the State of Sales in 2016. Account Based Marketing (ABM) is so 2015, now we are talking about Account Based Everything (ABE)! Summary of The State of Sales in 2016.

Ideal Customer Profile 52

Ideal Customer Profile Account Based Marketing Proposal Groups 52

Cincom Smart Selling

DECEMBER 15, 2015

They include not only all of the functionality required to support sales, marketing and services, but can also be extended horizontally and vertically, supporting multiple devices and multiple deployments, with an architecture that is easy to integrate with other applications within the enterprises. What’s Ahead in 2016 for Manufacturing?

CRM 69

CRM Strategy Enterprise Enterprise 69

OpenSymmetry

APRIL 29, 2016

The 2016 SPM Vendor Guide is an information resource that provides organizations an introduction to the leading suppliers of Sales Performance Management systems and solutions. For over 11 years we’ve supplied organizations with the tools and best practices required to evaluate which vendor fits best to solve organizational challenges.”

Vendor 40

Vendor Compensation Conference Incentives 40

Understanding the Sales Force

DECEMBER 20, 2016

The judges at Top Sales Awards named Objective Management Group (OMG) the Top Sales Assessment Tool for 2016. We believe that we have developed the best Sales Assessment tools in the world but it is gratifying when others validate that belief for us! A very nice way to end 2016!

Webinar Metrics 120

Webinar Metrics Groups Objections Tools 120

The Bridge Group

APRIL 4, 2019

2016 was the year that strategic outbound and account-based approaches stepped out from behind the inbound shadow. Over the last 3+ years, the thinking, the tools, and the tactics have continued to evolve. I like this definition of ABR: a coordinated go-to-market strategy to land and expand target account.

Account 50

Account Account Based Marketing Scale Outbound 50

Partners in Excellence

MARCH 19, 2016

First, thanks to everyone who took the time to provide feedback and ideas on some of the things I covered in last week’s Bits And Pieces ( March 12, 2016 ). What I’m Experimenting With: For those of you that have followed me for some time, you know I’m a big fan of Lean/Agile techniques and tools.

Webinar Metrics 48

Webinar Metrics Ideal Customer Profile Inside Sales Hotels 48

DiscoverOrg Sales

DECEMBER 4, 2017

In fact, according to the CSO Insights 2016 Sales Enablement Optimization Study , the number of businesses with a dedicated enablement function has increased from 19% to 33% since 2013. What this means is that sales, marketing, and service processes need to be based on the needs, wants, and expectations of customers. Two things.

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295

SugarCRM

MARCH 4, 2016

As we approach the end of the first quarter, it’s exciting to see some of the 2016 marketing predictions and trends from the top B2B marketers—including what our own CMO, Malinda Wilkinson shared—start to unfold. You can also check out all the marketing strategies savvy tech marketers are incorporating this year here.

Marketing 20

Marketing Trends B2B Tools 20

Your Sales Management Guru

NOVEMBER 16, 2015

Sales Compensation Planning for 2016. Over the next few weeks I will be discussing the components that all companies must begin to work on during the 2016 budgetary and business/sales planning process. Once that exercise is completed then all budgets, marketing plans and sales compensation planning can begin.

Compensation 40

Compensation Hiring Margin Objections 40

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. Many marketers look at social as a lead generative channel in which a business shares a piece of content that leads someone back to their site to purchase whatever they’re hocking. The problem? Small Business: More Followers, More Revenue.

Social Media 162

Social Media Media Revenue Scale 162

Bigtincan

MARCH 27, 2018

Mobile Sales Apps are essential today for every field sales and retail organization across the domestic and international market. Google has trained us to rely on information search versus information retention — in 2016, an Accenture report […].

Tools 52

Tools Retail Retention Field Sales 52

The ROI Guy

MARCH 1, 2016

If you’re marketing or selling technology, this decline could have a significant impact, with buyers becoming even more cautious and economic focused. You need to factor Frugalnomics prominently into your sales and marketing strategies and investments. YoY increase from 2015. 2) Central IT is Irrelevant? Why Your Solutions?–

ROI 53

ROI Decision Maker Proposal Forecasting 53

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. Many marketers look at social as a lead generative channel in which a business shares a piece of content that leads someone back to their site to purchase whatever they’re hocking. The problem?

Social Media 130

Social Media Media Revenue Scale 130

SalesLoft

MARCH 9, 2016

Day 2 of Rainmaker 2016 is about to wrap, and in case you missed it, we’ve been live blogging the keynotes , panels , and breakout sessions throughout the event. And he’s here with us at Rainmaker 2016. No matter how good tools set you up — if it’s automated, its AUTOMATED. This market is unforgiving.

Social Media 52

Social Media Journal B2C Engineering 52