Sales and Marketing Management

JULY 27, 2018

Author: Jake Shaffren The 2016 presidential election in the United States brought “fake news” into the vernacular of a growing number of Americans. How can you avoid wasting both your and your prospects’ time and taking the risk of being permanently shut out? It is not a new problem. How did your source get their information?

Prospecting 185

Prospecting Decision Maker How To Social Media 185

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Bigtincan

JANUARY 21, 2016

[link] If marketers want to be successful in 2016 they need to be smarter about content. To be smarter about content, marketers must have access to actionable content analytics—such as what specific slides are being used with prospects throughout the […].

Marketing 52

Marketing Enterprise Enterprise Analytics 52

Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

Email Marketing 231

Email Marketing Marketing Lead Scoring Lead Rank 231

Tenbound

MAY 20, 2020

This is supported by a CEB (acquired by Gartner) report in 2016 that shared “buyers on average are 57% of the way through their buying journey before even reaching out to a vendor”. Fast forward a few years since that report, the explosion of Inbound Marketing.

Leads 127

Leads Marketing Qualified Lead Prospecting Inbound 127

DiscoverOrg Sales

AUGUST 19, 2016

Since I didn’t know any better, I figured that I might as well build the recruiting engine in the same fashion that I built a marketing engine, and it turned out the approach worked. Here are the 5 key ways that recruiting teams can leverage sales and marketing tactics to maximize hiring success: 1.

Hiring 222

Hiring Marketing Top of Funnel Cold Calling 222

Zoominfo

JULY 14, 2023

For B2B marketers, that means the challenge of effectively reaching, engaging, and converting their target audience is more complex than ever. As competition intensifies and buyer expectations evolve, the need for a well-defined and comprehensive B2B marketing strategy becomes paramount. What is B2B Marketing?

Paid Content 130

Paid Content Report B2B Top of Funnel 130

BuzzBoard

OCTOBER 10, 2023

In the world of SMB marketing, every click, nudge, and interaction counts towards success. With technological advancements, shifting consumer behaviors, and the ever-evolving digital ecosystem, the playbook for success in SMB marketing is being rewritten at a breathtaking pace. At present, this world is in a constant state of flux.

Trends 105

Trends Lead Rank Lead Scoring Social Media 105

Zoominfo

FEBRUARY 3, 2021

As the person responsible for Innovation at ZoomInfo, a core part of my job is understanding markets where we do not currently offer a solution — but might want to in the future. My research landed me squarely on Bizo, a company that once aspired marketers to “precisely target business people by specific business demographic criteria.”

Advertising 130

Advertising Advertising Prospecting Intent 130

Zoominfo

OCTOBER 20, 2021

For all the recent talk of “The Great Resignation,” hiring managers in virtually every industry have learned two hard truths during the pandemic: the current employment landscape is very much a candidate-driven market, and attracting top talent has never been more difficult. Make the application experience as easy as possible.

Marketing 100

Marketing Scale ACT Retail 100

The Pipeline

OCTOBER 20, 2016

It seems prospecting is back in style, we’re talking proactive, resource and process based methodical approach to professionally engaging with potential buyers, by leveraging all the tools and techniques available to them. That’s what makes the book a must read for anyone looking to succeed in prospecting.

Prospecting 120

Prospecting Face-to-face Call-back Cold Calling 120

Increase Sales

DECEMBER 28, 2015

With the New Year of 2016 just 5 days away, now is the time to begin to increase sales. Actually much of this probably should have been started 30 to 90 days ago, but there is still time to make 2016 far better than 2015. Here are some steps to ensure your path to a better 2016 sales year. Credit www.gratisography.com.

Top of Funnel 70

Top of Funnel Ideal Customer Profile Funnel Decision Maker 70

Sales and Marketing Management

JUNE 16, 2016

Issue Date: 2016-06-17. Author: Judd Marcello, vice president of marketing at Smartling. Teaser: Incorporating the following four key elements to personalize global content will ensure your messages and brand resonate in any language, all cultures and every market. read more

Prospecting 120

Prospecting Customer Marketing 120

DiscoverOrg Sales

JANUARY 29, 2018

May 25, 2018 is a date on the minds of many sales and marketing professionals: the day the new General Data Protection Regulation (GDPR) goes into effect. General Data Protection Regulation, Regulation (EU) 2016/679, April 27, 2016 (“GDPR”), Article 3.). Download a PDF of this document. The GDPR deadline is looming.

Data 215

Data Marketing Ideal Customer Profile B2B 215

DiscoverOrg Sales

JANUARY 1, 2018

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. What pain points keep CMOs up at night?

Trends 184

Trends Advertising Advertising Survey 184

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Sales and Marketing Management

MARCH 27, 2016

Issue Date: 2016-03-28. Author: Judd Marcello, vice president of marketing at Smartling. companies that wish to create effective content marketing on a global scale must move beyond standard translation to create engaging native brand experiences. read more

Scale 120

Scale Prospecting Customer Consumer 120

Customer Centric Selling

OCTOBER 14, 2015

Sales Tips: How to Step Up Your Prospecting for 2016. Even in our recent 2015 CCS® Index, 50% of salespeople indicated cold calling as the least effective method of prospecting. As a result, we developed a one (1)-day, instructor-led CustomerCentric Selling® Prospecting & Business Development Work Session.

Prospecting 40

Prospecting InsideView How To Cold Calling 40

Pointclear

JANUARY 2, 2018

A 2017 MARTECH TODAY infographic lists the almost 5,000 companies that are part of the marketing technology landscape, up from just 150 in 2011. 02 is that technology has made it possible for marketing to get more poor-quality leads to sales faster than ever before. I don’t place all the blame on marketing. Not 50 things.

Lead Rank 180

Lead Rank Lead Scoring Sales Qualified Lead Leads 180

Partners in Excellence

OCTOBER 1, 2016

The most appropriate stories in introducing ourselves to prospects are very different than those we use in presenting our solutions, closing, and even after we’ve gotten the order. Paul’s guide will be the cornerstone to all my future speeches, and to most of my prospecting calls. No related posts.

Top of Funnel 48

Top of Funnel Conference Funnel Inside Sales 48

Sales and Marketing Management

SEPTEMBER 21, 2020

However, many sales reps may find themselves unsure of how to best lead a meeting with prospects over video. Consider holding a Q&A session to get to know prospects better and for them to know you and the company better. It’s a unique way to thank prospects for their time and showcase your organization’s values.

Sales Meeting 317

Sales Meeting Meeting Nonprofit Face-to-face 317

The Pipeline

NOVEMBER 12, 2015

Check Out Marketing Podcasts at Blog Talk Radio with Breakthroughbusiness on BlogTalkRadio. Balance is the key, if we focus only on the end of the year, we will pay for it at the start of the next year. Take a listen to a discussion I had with Michele, and give us your thoughts. Tibor Shanto .

Maximizer 120

Maximizer Closing Opportunity Marketing 120

KLA Group

AUGUST 29, 2022

By Kendra Lee This post was originally published in January, 2016 and updated in August, 2022. Whether you’re in sales or marketing, you have a list you’re targeting and you’re using prospecting.

Leads 73

Leads Marketing Qualified Lead Prospecting Sales 73

Sales 2.0

APRIL 8, 2016

The other day, I downloaded an outstanding market research study. It was entitled, 2016, The State Of Marketing. The problem was that in downloading the paper, I immediately get emails and phone calls asking my interest in Marketing Automation Solutions — because that’s what this particular company sells.

Follow-up 150

Follow-up How To eBook Study 150

The Bridge Group

APRIL 4, 2019

2016 was the year that strategic outbound and account-based approaches stepped out from behind the inbound shadow. I like this definition of ABR: a coordinated go-to-market strategy to land and expand target account. Marketing can and should score territories according to potential, fit, and interest.

Account 50

Account Account Based Marketing Scale Outbound 50

LeadFuze

JUNE 3, 2021

What is Account-Based Marketing. Account-based marketing (ABM in the rest of the text) is a B2B strategy that focuses not on the attempt to reach a wide audience but to cultivate high-value relationships with specific businesses. When you prioritize these prospects, you develop a customized approach to each of them.

Account Based Marketing 97

Account Based Marketing ROI Account Marketing 97

No More Cold Calling

FEBRUARY 15, 2018

It starts with inbound leads: responding to leads from marketing, answering website inquiries, and following up with podcast and webinar attendees. What does that say about your team’s prospecting prowess? This does, however, explain why prospecting is so challenging for most sales teams. In 2016, it was 53.3 In 2015, 43.6

Gatekeeper 306

Gatekeeper Webinar Metrics Sales Qualified Lead Decision Maker 306

Nutshell

JULY 10, 2020

Real estate marketing online is the wild west. Real estate marketing is all about building your personal brand and creating an environment where your prospects feel comfortable reaching out to you, or “converting,” as they say in the biz. In the real estate marketing space, they’re the real deal. Be genuine. They should.

Real Estate 126

Real Estate Top of Funnel Social Media Marketing 126

The ROI Guy

MARCH 1, 2016

If you’re marketing or selling technology, this decline could have a significant impact, with buyers becoming even more cautious and economic focused. 2) Central IT is Irrelevant? - You need to factor Frugalnomics prominently into your sales and marketing strategies and investments. YoY increase from 2015. Why Change Now? –

ROI 53

ROI Decision Maker Proposal Forecasting 53

Pointclear

AUGUST 18, 2016

There is a back story to the development of the process called Account Based Marketing and that story was published in this blog by LeanData, Inc.: “In As she sat between two senior-level marketing executives for global companies Accenture and Unisys, the conversation took a fateful turn. ‘So Fast forward to 2016.

Account Based Marketing 100

Account Based Marketing Marketing Lead Rank Lead Scoring 100

DiscoverOrg Sales

AUGUST 7, 2018

Your prospects are out there right now, hunting for a solution to a problem you can solve. Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach. Demand Gen Report, 2016). What is Intent data?

Intent Data 313

Intent Data Intent Data Lead Rank 313

Sales and Marketing Management

JULY 24, 2020

Here’s how to inspire your millennial and Gen Z sales reps using mission-driven prospecting gifts and employee recognition. Boost Sales Enablement with a Meaningful Prospecting Gift. A great mailer can spark delight and organic interest from a prospect. Engage Both Your Employees and Your Prospects Through Gifting.

Incentive 227

Incentive Incentives Motivation Demographics 227

Sales and Marketing Management

JUNE 8, 2020

Here’s how to inspire your millennial and Gen Z sales reps using mission-driven prospecting gifts and employee recognition. Boost Sales Enablement with a Meaningful Prospecting Gift. A great mailer can spark delight and organic interest from a prospect. Engage Both Your Employees and Your Prospects through Gifting.

Incentive 227

Incentive Incentives Motivation Demographics 227

DiscoverOrg Sales

DECEMBER 4, 2017

In fact, according to the CSO Insights 2016 Sales Enablement Optimization Study , the number of businesses with a dedicated enablement function has increased from 19% to 33% since 2013. What this means is that sales, marketing, and service processes need to be based on the needs, wants, and expectations of customers. Two things.

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295

No More Cold Calling

OCTOBER 6, 2016

Are your sales reps wasting time prospecting? If you’ve beaten the odds and have held your role for more than 18 months, you’ve already gotten your team lined up, your prospecting strategy in place, and your goals set. When your sales reps prospect through referrals, they: Get every meeting at the level that counts with one call.

Referrals 279

Referrals Lead Rank Sales Qualified Lead Lead Scoring 279

Zoominfo

AUGUST 30, 2022

We’re all familiar with the “four Ps” of marketing: product, price, promotion, and place. Privacy compliance has become an essential part of modern-day marketing. Even though the General Data Protection Regulation (GDPR) went into effect in 2018, data collection and processing can still leave marketers feeling uncertain.

Campaigns 130

Campaigns Data Account Based Marketing B2B 130

The Brooks Group

NOVEMBER 2, 2015

The key to building an all-star team in 2016 is having the right people in the right positions, doing the work they were naturally wired for. As your team plans for growth in 2016, you’ll want to make sure you’re putting the right people in leadership positions. Promote the right people to leadership positions. Learn More.

Hiring 40

Hiring Ideal Customer Profile Promotion Salary 40