Sales and Marketing Management

MARCH 7, 2016

Issue Date: 2016-03-07. percent of sales and marketing pros said their forecasting was very accurate. It’s easier than you think to improve your forecast accuracy, here are four ideas for a more accurate 2016: A 2015 study by CallidusCloud showed that only 11.5 Author: Giles House.

Forecasting 120

Forecasting Strategy Study Sales 120

Sales and Marketing Management

JANUARY 18, 2016

Issue Date: 2016-01-01. Teaser: The IMEX Group, which operates the most notable meetings and events expos each year in Frankfurt and Las Vegas, released its short list of trends and buzzwords for business in 2016. Author: Paul Nolan. read more

Trends 120

Trends Groups Meeting 120

BrainShark

NOVEMBER 17, 2016

Last month, I was fortunate to attend Forrester’s B2B Marketing 2016 event in Miami.

B2B 106

B2B Sales Technology Buyer Marketing 106

Increase Sales

DECEMBER 31, 2016

One of my colleagues, Jim Keenan, wrote a blog posting about who helped him the most in 2016. Keenan shared his posting with me and it got me thinking, truly thinking, that deep, dive down to your guts type of thinking of who helped me the most in 2016. WHO HAD THE GREATEST IMPACT ON MY YEAR IN 2016?

Facebook 103

Facebook Conference Coaching Sales Coaching 103

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Bigtincan

JANUARY 21, 2016

[link] If marketers want to be successful in 2016 they need to be smarter about content. To be smarter about content, marketers must have access to actionable content analytics—such as what specific slides are being used with prospects throughout the […].

Marketing 52

Marketing Enterprise Enterprise Analytics 52

Sales and Marketing Management

APRIL 21, 2016

Issue Date: 2016-03-01. Author: Stu Heinecke. Teaser: Once you know the key influencers at your prospect companies, it's important to execute a strategy that will allow you to turn a dialogue into a into a relationship and a relationship into deals and referrals. read more

Meeting 226

Meeting Referrals Marketing Influencer 226

Zoominfo

JUNE 27, 2018

In today’s digital era, innovative marketing tactics have begun to overtake the traditional methods that have worked for years. Take influencer marketing for example. Keep reading for some key insights into influencer marketing– how effective it can be, what platforms to use, and much more! How effective is influencer marketing?

Influencer 202

Influencer Marketing Social Media Scale 202

Zoominfo

DECEMBER 11, 2020

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. These businesses outstripped mid-market firms when it comes to product launches over the past three years. Job seekers face a new workplace in 2021 that reflects the harshness of the prior year.

Nonprofit 246

Nonprofit Hiring Marketing Face-to-face 246

Sales and Marketing Management

MAY 26, 2016

Issue Date: 2016-05-26. The resulting score determines how marketing will respond to each lead to propel the prospective buyer through the Revenue Marketing journey. The resulting score determines how marketing will respond to each lead to propel the prospective buyer through the Revenue Marketing journey.

Lead Scoring 200

Lead Scoring Lead Rank Scale Revenue 200

Sales and Marketing Management

JUNE 19, 2016

Issue Date: 2016-06-20. Teaser: The marketing industry was transformed by technology well ahead of sales. Here are three key tactics that cutting-edge sales teams have gleaned from marketers to gain a leg up on the competition: The marketing industry was transformed by technology well ahead of sales. Author: Joel Felcher.

Marketing 159

Marketing Competition Industry Sales 159

Pipeliner

FEBRUARY 6, 2020

For both B2B and B2C marketers, marketing automation is an essential commodity. CommuniGator has teamed with Smart Insights to conduct a survey on the insights of how B2B marketers make use of this technology and to discover why some businesses are not using marketing automation to its full capacity.

Lead Rank 80

Lead Rank Lead Scoring B2B Marketing 80

Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

Email Marketing 231

Email Marketing Marketing Lead Scoring Lead Rank 231

Sales and Marketing Management

APRIL 16, 2017

Author: Alex Withers, Chief Marketing Officer, inMotionNow To keep up with the pace of buyer expectations, sales and marketing have accelerated the go-to-market machine with automation. To that effect, creative marketing is more important than ever. consumers say they like to buy from brands with creative marketing.

Engineering 222

Engineering Marketing ROI Face-to-face 222

DiscoverOrg Sales

FEBRUARY 2, 2017

Back when DiscoverOrg was founded in 2007, our goal was to provide sales and marketing professionals with accurate intelligence on IT decision-makers. The proliferation of software-as-a-service (SaaS) and cloud computing created huge changes to the software market. That’s why 2016 saw DiscoverOrg double down on non-IT datasets.

Decision Maker 120

Decision Maker Marketing Hiring Ideal Customer Profile 120

DiscoverOrg Sales

AUGUST 19, 2016

Since I didn’t know any better, I figured that I might as well build the recruiting engine in the same fashion that I built a marketing engine, and it turned out the approach worked. Here are the 5 key ways that recruiting teams can leverage sales and marketing tactics to maximize hiring success: 1.

Hiring 222

Hiring Marketing Top of Funnel Cold Calling 222

Sales and Marketing Management

AUGUST 4, 2016

Issue Date: 2016-08-05. Author: Blair Symes, Director of Content Marketing, DialogTech. These calls, while often the most lucrative type of conversion, are also the most difficult for marketers to measure and optimize. Here are six dangers of not attributing customer calls to digital marketing. read more

Marketing 149

Marketing Customer ROI Campaigns 149

Sales and Marketing Management

MARCH 18, 2016

Issue Date: 2016-03-18. Author: Campaigner Email Marketing. Teaser: March Madness-inspired insights for more productive email marketing efforts. March Madness-inspired insights for more productive email marketing efforts. read more

Email Marketing 120

Email Marketing Marketing Coaching Campaigns 120

Sales and Marketing Management

JULY 12, 2018

Marketing is a strategy that makes or breaks a business. Learning tactics to market products that a startup has created can be gained from big brands that have penetrated the market and made a name for themselves. Startups need to be creative in how they market their products. Content Marketing. Give Freebies.

Marketing 180

Marketing Social Media Penetration Advertising 180

Sales Hacker

SEPTEMBER 25, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. It was launched back in 2016, which given the rapid pace of go-to-market innovation, is becoming obsolete.

Account Based Marketing 83

Account Based Marketing Account Lead Rank Demand Generation Targets 83

Sales and Marketing Management

DECEMBER 8, 2016

Issue Date: 2016-11-01. Teaser: Twenty-first century marketing is suffering from a skills crisis. Twenty-first century marketing is suffering from a skills crisis. Author: Thomas Barta And Patrick Barwise. There’s also confusion about priorities. There’s also confusion about priorities. read more

Marketing 120

Marketing Data Leads Marketing Qualified Lead 120

Increase Sales

DECEMBER 28, 2015

With the New Year of 2016 just 5 days away, now is the time to begin to increase sales. Actually much of this probably should have been started 30 to 90 days ago, but there is still time to make 2016 far better than 2015. Here are some steps to ensure your path to a better 2016 sales year. Credit www.gratisography.com.

Top of Funnel 70

Top of Funnel Ideal Customer Profile Funnel Decision Maker 70

Sales and Marketing Management

MARCH 23, 2018

Business leaders need to be able to meet a marketer or PR pro and say the same thing. The commission model for marketers. As a former CMO and CCO in large technology companies, I’ve worked closely with a lot of marketing teams and agencies. Those same marketers received sizable discretionary bonuses as a result.

Commission 180

Commission Marketing Compensation Margin 180

Sales and Marketing Management

JUNE 19, 2016

Issue Date: 2016-06-20. Teaser: The marketing industry was transformed by technology well ahead of sales. Here are three key tactics that cutting-edge sales teams have gleaned from marketers to gain a leg up on the competition: The marketing industry was transformed by technology well ahead of sales. Author: Joel Felcher.

Marketing 120

Marketing Competition Industry Sales 120

Increase Sales

MAY 4, 2016

Many brands are now taking notice of the network and seeking to integrate it into their larger marketing efforts. Thanks to a handful of recent developments 2016 is Instagram’s year to emerge as a top-tier platform for professionals promoters. Big Picture Features. Guest Blogger – Michael Finney.

Resources 70

Resources Marketing Facebook Social Media 70

Zoominfo

JULY 14, 2023

For B2B marketers, that means the challenge of effectively reaching, engaging, and converting their target audience is more complex than ever. As competition intensifies and buyer expectations evolve, the need for a well-defined and comprehensive B2B marketing strategy becomes paramount. What is B2B Marketing?

Paid Content 130

Paid Content Report B2B Top of Funnel 130

The ROI Guy

SEPTEMBER 22, 2015

If you are in IT sales and marketing, there are three significant challenges of which you should be well aware when setting up your budgets and plans for 2016. Most marketers and sellers aren’t reaching the business buyers who are now sparking demand and purchase cycles. IT Spending on the Decline? growth in 2014). The risks?

Decision Maker 74

Decision Maker Marketing Proposal Channels 74

Increase Sales

JANUARY 1, 2016

My focus was the downloads and most viewed pages because this blog and my website are incredibly important marketing channels for my executive coaching and workplace culture (organizational development) consulting. For many SMB owners, they fail to invest the time to review and reflect upon this particular marketing silo of business data.

Data 70

Data Loyalty Ideal Customer Profile How To 70

Sales and Marketing Management

JUNE 14, 2016

Issue Date: 2016-06-15. Presentation management combines the tasks that both marketing and sales need to succeed in their roles, into one platform. Its combined features automate collaboration between sales and marketing, bridging the gap between their roles. Author: AlexAnndra Ontra. read more

Marketing 120

Marketing Sales 120

BuzzBoard

OCTOBER 10, 2023

In the world of SMB marketing, every click, nudge, and interaction counts towards success. With technological advancements, shifting consumer behaviors, and the ever-evolving digital ecosystem, the playbook for success in SMB marketing is being rewritten at a breathtaking pace. At present, this world is in a constant state of flux.

Trends 105

Trends Lead Rank Lead Scoring Social Media 105

Sales and Marketing Management

MAY 18, 2016

Issue Date: 2016-05-01. Teaser: Just as CRM platforms revolutionized the sales industry, marketing technologies are becoming indispensable for businesses all over the world. Yet despite growing adoption, one misperception lingers: that these tools are relevant only to marketing leaders. Author: Ray Kemper. read more

Marketing 120

Marketing CRM Industry Tools 120

Sales and Marketing Management

FEBRUARY 28, 2016

Issue Date: 2016-02-29. Teaser: Is there any truth at all when it comes to knowing exactly what marketing efforts are driving your revenue growth - if any? The answer lies in adopting three key actions when assessing the ROI of your marketing efforts. Author: Mike Reilly. read more

ROI 120

ROI Channels Tools Marketing 120

Sales and Marketing Management

JANUARY 29, 2016

Issue Date: 2016-01-29. Before you decide that a wearable marketing strategy is right for your B2B efforts, there are some key questions you need to ask yourself. Before you decide that a wearable marketing strategy is right for your B2B efforts, there are some key questions you need to ask yourself. Author: Sarah Clark.

Strategy 120

Strategy Marketing B2B Data 120

Sales and Marketing Management

JULY 18, 2016

Issue Date: 2016-07-18. Marketing is key to achieving that. Marketing is key to achieving that. Author: Jonathan Gray. Teaser: The only way to reach people in a timely fashion is to know who they are before they’re ready to buy. They must work together to successfully guide the customer to the same conclusion. read more

Fashion 120

Fashion Marketing Customer Sales 120

Sales and Marketing Management

JULY 14, 2016

Issue Date: 2016-07-15. Retailer Timbuk2 shows how the Seven Personalization Principles are used to create exceptional sales and marketing experiences for customers and employees. Retailer Timbuk2 shows how the Seven Personalization Principles are used to create exceptional sales and marketing experiences for customers and employees.

Retail 120

Retail Marketing Sales Customer 120

Zoominfo

OCTOBER 20, 2021

For all the recent talk of “The Great Resignation,” hiring managers in virtually every industry have learned two hard truths during the pandemic: the current employment landscape is very much a candidate-driven market, and attracting top talent has never been more difficult.

Marketing 100

Marketing Scale ACT Retail 100