Pointclear

AUGUST 18, 2015

In today’s B2B companies, marketing and sales alignment is critical to success. Unfortunately, few B2B organizations focus on creating, implementing and executing a defined marketing and sales process. Think about all you’ve done in 2015 to improve sales and grow revenue: Launched a new website. Invested in content generation.

Lead Rank 100

Lead Rank Lead Scoring Revenue Marketing Qualified Lead 100

Pointclear

AUGUST 20, 2015

I challenged marketing and sales leadership involved in 2016 planning to pause and consider conducting the assessment before making any decisions for next year. These include: Lead and demand generation: How are we attracting and engaging the target audience in building a consistent flow of prospective buyers?

Lead Rank 100

Lead Rank Marketing Qualified Lead Sales Qualified Lead Revenue 100

Zoominfo

AUGUST 31, 2020

Technology : Sales and marketing intelligence platforms and customer relationship management systems. Job titles involved : Executives, directors, and managers of product development, product marketing, marketing strategy, sales intelligence , marketing intelligence, and competitive analysis.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Partners in Excellence

OCTOBER 27, 2014

It’s the time where you start seeing various pundits dusting off their crystal balls guessing what the big issues facing sales and marketing professionals in 2015. While there’s some variance, I tend to see the following: Sales Training. Sales Process/Methodology. Marketing/Sales Integration. Gamification.

Fashion 104

Fashion Face-to-face Social Media Analytics 104

SalesLoft

FEBRUARY 2, 2016

If you’re on a mission to take your sales development career to the next level, scale an inside sales team, and learn from the most influential leaders in the industry, then #Rainmaker16 is a no brainer. But wait… you already knew that. You’re not here to be sold on attending Rainmaker. Well fear not, my friends.

Ideal Customer Profile 52

Ideal Customer Profile Transportation Scale Top of Funnel 52

SalesLoft

MARCH 9, 2016

Welcome to Day 2 Rainmaker 2016! The one and only conference 100% dedicated to sales development is well underway. The rise of the Sales Development Cloud is officially here. As an advocate of the sales development movement, we get tons of questions from growing teams about how to build, structure and scale SDR teams.

Top of Funnel 52

Top of Funnel Outbound Inbound Demand Generation Agencies 52

Mindtickle

MAY 25, 2016

This session at SiriusDecision Summit 2016, titled “Sales Effectiveness: Enablement,” was part of their ‘foundations’ series at the event and so far one of the best I attended. If you’re interested in learning more about modern sales enablement, read on here. Sales enablement helps strategy become action.

Sales Enablement 52

Sales Enablement Sales Talent Face-to-face Lead Rank 52

Mindtickle

MAY 25, 2016

This session at SiriusDecision Summit 2016, titled “Sales Effectiveness: Enablement,” was part of their ‘foundations’ series at the event and so far one of the best I attended. If you’re interested in learning more about modern sales enablement, read on here. Sales enablement helps strategy become action.

Sales Enablement 52

Sales Enablement Sales Talent Face-to-face Lead Rank 52

Highspot

AUGUST 18, 2020

Since demand generation resides at the top of the sales funnel (in which prospects first become conscious of a product or service), they know that visibility is improved when buyers are enticed into taking that first step toward brand awareness.

Top of Funnel 69

Top of Funnel Revenue Buyer Persona How To 69

Tenfold

AUGUST 30, 2017

Information in today’s digital milieu has always been a double edged sword for sales and marketing. Information comes from your sales team, your website and your press releases. online resources before reaching out to a sales rep. You can’t help but wonder where in the digital age buyer’s journey would the sales team figure in?

Outsourcing Services 79

Outsourcing Services Buyer B2B Lead Rank 79

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Hiring 137

Hiring Ideal Customer Profile Top of Funnel Lead Rank 137

DiscoverOrg Sales

JUNE 15, 2018

At that same time in 2016, DiscoverOrg was going through a growth spurt. I think about this idea of “training” a lot when I talk to VPs of Sales and VPs of Marketing who tell me that they are just going to rely on their Rolodexes and their CEOs network because “cold calling is dead,” and people don’t answer their phones anymore.

Outbound 120

Outbound Cold Calling Webinar Metrics Revelation 120

Zoominfo

JUNE 18, 2018

At that same time in 2016, our company — then known as DiscoverOrg — was going through a growth spurt. Developing outbound sales takes time and training, too. Here’s the thing: Outbound lead and demand generation strategies WORK. I had my first Father’s Day two years ago. Babies are trainable! It was a revelation.

Outbound 130

Outbound Cold Calling Revelation Demand Generation Agencies 130