2016 Demand Generation Prospecting 
Zoominfo
AUGUST 31, 2020
Go-to-market plays : Cross-sell campaigns, account-based marketing campaigns, and demand generation campaigns. Other key data includes accurate contact information for top prospects and buying signals from potential customers interested in a product.
Sales and Marketing Management
APRIL 24, 2017
You’re working through the sales process with a prospect, and all of a sudden a competitor you’ve never heard of surfaces and you’ve lost the deal. The first two forces – dissatisfaction with the current solution and the pull of an alternative – are standard demand generation catalysts. Confused, you check out their site.
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Zoominfo
AUGUST 31, 2020
Go-to-market plays : Cross-sell campaigns, account-based marketing campaigns, and demand generation campaigns. Other key data includes accurate contact information for top prospects and buying signals from potential customers interested in a product.
Pointclear
AUGUST 18, 2015
Marketing and sales leadership can use the assessment to determine the stages of the buyer’s journey where prospects disengage and disappear. It is a deep dive into key areas of your process: Lead and demand generation. It delivers a diagnosis and a plan of treatment to improve the health and performance of the lead lifecycle.
Zoominfo
JUNE 18, 2018
At that same time in 2016, our company — then known as DiscoverOrg — was going through a growth spurt. Here’s the thing: Outbound lead and demand generation strategies WORK. So we did the only thing we knew: We picked up the phone, and we called prospects. I had my first Father’s Day two years ago. They all do.
DiscoverOrg Sales
JUNE 15, 2018
At that same time in 2016, DiscoverOrg was going through a growth spurt. Here’s the thing: Outbound lead and demand generation strategies WORK. So we did the only thing we knew: We picked up the phone, and we called prospects. I celebrated my first Father’s Day as a dad two years ago. All of that makes us uncomfortable.
Pointclear
AUGUST 20, 2015
I challenged marketing and sales leadership involved in 2016 planning to pause and consider conducting the assessment before making any decisions for next year. These include: Lead and demand generation: How are we attracting and engaging the target audience in building a consistent flow of prospective buyers?
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