Remove 2016 Remove Customer Service Remove Marketing
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Breaking Down Silos and Building Bridges

Sales and Marketing Management

Issue Date: 2016-10-21. Author: Chris Benedetto, Director of Marketing, Sales Automation, Pegasystems. Teaser: Sales, marketing, customer service and onboarding/operations functions are often running as disparate business systems that are not conducive to creating the holistic experiences that today’s customers expect.

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

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Hard for you to say you’re sorry?

Sales and Marketing Management

The Service Recovery Paradox has been well documented in consumer settings, but only recently validated for the B2B environment. The inevitable customer service failure needn’t incite panic or dismay. and positively influence even your most angry and bitterly disappointed customers.??. Make your apologies count.

Loyalty 234
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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Why CEOs Are Failing Account Based Sales Reps

No More Cold Calling

percent of sales reps made quota in 2016. They invest dollars in upgrading ERP Systems, marketing, equipment, and software each year, but for some reason, they don’t see value in upgrading the education provided to their sales and service teams. How skillful is your customer service team at creating fans and advocates?

Hiring 214
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Expanding Your Brand to Europe? Here’s What This Thriving Silicon Valley Tech Company Learned

Sales and Marketing Management

Bridget Smith, Zazzle’s chief of special operations, came to Cork in December 2013 to commission a site and establish the beginnings of a customer services team. Arriving in Cork in December 2016 with his wife and two children, ages 4 and 6, Kang managed the “second wave” landing team. Managing Across Time Zones.

Company 156
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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.