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Breaking Down Silos and Building Bridges

Sales and Marketing Management

Issue Date: 2016-10-21. Teaser: Sales, marketing, customer service and onboarding/operations functions are often running as disparate business systems that are not conducive to creating the holistic experiences that today’s customers expect. read more

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company. Build Loyalty.

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Stop your churn and grow faster with a customer success mindset

Membrain

Every year, businesses lose billions of dollars in sales due to bad customer service. In 2016, a survey from NewVoiceMedia quantified the amount of money lost that year by US businesses at roughly $62 billion.

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Hard for you to say you’re sorry?

Sales and Marketing Management

The inevitable customer service failure needn’t incite panic or dismay. The Service Recovery Paradox demonstrates it may be an opportunity to increase customer satisfaction and loyalty to levels greater than if your customer never experienced a problem with you. Make your apologies count.

Loyalty 234
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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Why CEOs Are Failing Account Based Sales Reps

No More Cold Calling

percent of sales reps made quota in 2016. This lack of quota attainment is often due to lack of sales systems—such as a defined selling approach, on-boarding new salespeople, on-boarding new clients, account management, and customer service. How skillful is your customer service team at creating fans and advocates?

Hiring 214
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Team incentives: 7 do’s and 2 don’ts

Sales and Marketing Management

Teams excel at high-speed interactions, and they are especially successful when they are diverse in role and gender [Rock & Grant, “ Diverse Teams Feel Less Comfortable ” HBR 2016]. By assembling teams that included the sales reps, sales engineers, customer service and invoicing specialists, the company beat their own aggressive goals.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.