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Measuring Channel Marketing ROI is Easier With the Right Tools

Sales and Marketing Management

Issue Date: 2016-02-29. Author: Mike Reilly. Teaser: Is there any truth at all when it comes to knowing exactly what marketing efforts are driving your revenue growth - if any? The answer lies in adopting three key actions when assessing the ROI of your marketing efforts.

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5 Ways to Supercharge Your Sales Enablement Efforts

DiscoverOrg Sales

In fact, according to the CSO Insights 2016 Sales Enablement Optimization Study , the number of businesses with a dedicated enablement function has increased from 19% to 33% since 2013. This is in spite of the fact that most of it is created for sales and channel enablement purposes. This is where sales enablement technology comes in.

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The Power of Personalized Gifting in Sales Outreach (video)

Pipeliner

Founding Sendoso Motivated by the desire to streamline the gifting process, Kris co-founded Sendosoin 2016. ” These tools use AI to suggest the most appropriate gifts and craft personalized notes, respectively, enhancing the effectiveness of gifting strategies. He is CSMO at Pipeliner CRM.

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6 Questions to Ask When Creating Your Email Marketing Budget

Zoominfo

Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. In fact, email marketing has a median ROI of 122%– more than 4 times higher than other marketing channels, including social media, direct mail, and paid search ( source ). Do you have access to the right tools?

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Why Recruiting is Like Marketing

DiscoverOrg Sales

Build a Multi-Channel Traffic Plan to Drive Inbound Candidates. We had a to build a multi-channel candidate attraction plan to drive candidate traffic. In fact, it has been documented by SocialTalent in their 2016 Global Recruiting Survey that candidates are 25% MORE likely to respond to a phone call than a LinkedIn InMail.

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Cold Calling Playbook Tips: 10 Proven Tactics for Sales Leaders and Reps

Sales Hacker

Equip your team with the right tools (and training!). Invest in platforms and tools that streamline cold calling efforts. For example, consolidating standalone tools into one platformand parallel dialers. Before that, he was the CEO and Co-Founder of DataHug, which was acquired by Calidus Cloud in 2016.

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How to Guard Your Sales Prospecting Against 'Fake News'

Sales and Marketing Management

Author: Jake Shaffren The 2016 presidential election in the United States brought “fake news” into the vernacular of a growing number of Americans. You rely on the information you get through these channels, but you also know they are fraught with uncertainty. . Explore Existing Tools. It is not a new problem.