DiscoverOrg Sales

FEBRUARY 2, 2017

Back when DiscoverOrg was founded in 2007, our goal was to provide sales and marketing professionals with accurate intelligence on IT decision-makers. According to Gartner, in 2007, spending on software rose 13% and overall IT spending grew 11% worldwide. 5000 list as we provided IT-only data to our customers well into 2015.

Decision Maker 120

Decision Maker Marketing Hiring Ideal Customer Profile 120

Pipeliner

DECEMBER 5, 2024

This blog post delves into the key themes discussed during the interview, offering actionable advice and detailed explanations to help sales and marketing professionals leverage gifting and direct mail effectively. The market was saturated with similar strategies, leading to diminishing returns. .”

Top of Funnel 84

Top of Funnel Direct Mail Video Lead Scoring 84

DiscoverOrg Sales

SEPTEMBER 6, 2017

Thousands of unsuspecting diners recently received a free side of cyber terror thanks to point-of-sale malware, a malicious software designed to steal customer payment data. 2/9/2015: Just four months later, a hacker gained access to the company’s Twitter page and wreaked havoc. 4/22/2015). (10/26/2015)

Ideal Customer Profile 186

Ideal Customer Profile Banking Consumer Vendor 186

Sales Hacker

MARCH 30, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. One theme was clear: AI is touching every part of go-to-market. Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS, team structure, and go-to-market strategies.

Cold Calling 71

Cold Calling Scale Microsoft Ideal Customer Profile 71

Sales and Marketing Management

APRIL 5, 2015

Issue Date: 2015-04-06. Teaser: In today’s competitive B2B environment, business intelligence software levels the playing field, is affordable, intuitive and gaining traction in sales and marketing. Author: Kevin McGirl. read more'

Software 120

Software Software B2B Competition 120

DiscoverOrg Sales

MAY 7, 2015

Or at least that’s what a recent report by Forrester Research, an independent and leading research company in the marketing and technology space, has predicted. Consider Marketing Technology vendors and their target audience: marketers. By 2020, the B2B SALESMAN WILL BE DEAD. Source: [link] ).

Lead Rank 120

Lead Rank B2B Education Research 120

Sales and Marketing Management

JULY 19, 2018

Despite the fact that most contemporary sales teams use CRMs, marketing automation systems, lead scoring tools, and any number of related solutions, they still consume an inordinate amount of their time on manual, inefficient and unproductive tasks.

Sales Qualified Lead 185

Sales Qualified Lead Lead Scoring Lead Rank Leads 185

DiscoverOrg Sales

SEPTEMBER 2, 2016

At the end of 2015, we realized to grow the way we had forecasted to our Board of Directors, we needed better data on our prospects and customers. Unfortunately for us, there was nobody in the marketplace who was providing a solution for OUR target market. Aligning Sales & Marketing. Here are the top five: 1. Crazy right?

Data 181

Data Engineering Call-back Forecasting 181

Sales and Marketing Management

OCTOBER 19, 2015

Issue Date: 2015-10-19. Teaser: Even with today's sales enablement software, there is one thing that sales still needs to ensure buyers act: a good pricing strategy. Even with today's sales enablement software, there is one thing that sales still needs to ensure buyers act: a good pricing strategy. read more

ACT 120

ACT Software Software Sales Enablement 120

Sales Hacker

JUNE 12, 2024

Elizabeth Pemmerl currently serves as GitHub’s Chief Revenue Officer, where she oversees all facets of the company’s go-to-market strategy and customer engagement, including sales, support, and operations. The impact of AI on GitHub’s business and the future of software development. Brought to you by Orum.

Engineering 123

Engineering Revenue Buyer Persona Account Based Marketing 123

HeavyHitter Sales

JANUARY 18, 2014

I recently conducted an extensive research project involving more than one-hundred vice presidents of sales at top technology companies (software, Cloud, computer hardware, and telecommunications) to better understand the art and science of managing a sales organization today. million and software was $3.2

Telecommunications 126

Telecommunications Quota Inside Sales Field Sales 126

Sales and Marketing Management

OCTOBER 11, 2015

Issue Date: 2015-10-12. Author: Neal Gottsacker, President and CEO of airSpring Software. Today, enhancing and accelerating the sales process requires a new level of engagement and access to knowledge between the organization and its field sales representatives, and more importantly, between the sales representative and the customer.

Field Sales 120

Field Sales Software Software Sales Process 120

Pointclear

SEPTEMBER 29, 2015

I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

Account Based Marketing 100

Account Based Marketing Lead Generation Account Government 100

Xactly

AUGUST 13, 2018

Sales territory mapping software offers more benefits than sales managers may realize. The perspective you get from territory mapping software gives way to previously unseen patterns and insights that just don’t populate through spreadsheets alone. Do You Need Territory Mapping Software? Take Assessment. The answer?

Territories 70

Territories Software Software Benefit 70

Hubspot Sales

MARCH 20, 2018

Value-added resellers often specialize in software, hardware, and other technologies. Front-office SaaS development is booming, software is getting cheaper and more intuitive, and CEOs are concerned more about growth than point solutions. Four Software Trends IT Resellers, VARs, and Channel Partners Should Watch.

Lead Rank 111

Lead Rank Trends Lead Scoring Outsourcing Services 111

No More Cold Calling

SEPTEMBER 8, 2016

cloud software industry, discusses the importance of your online brand in this month’s guest post. billion people are online, according to a 2015 report by the International Telecommunication Union. Ian Moyse was rated #1 on “Social for Cloud” in both 2015 and 2016 by Onalytica , and “Top 20 for IOT” in 2016.

Social Media 120

Social Media Ideal Customer Profile Telecommunications Penetration 120

The ROI Guy

SEPTEMBER 22, 2015

If you are in IT sales and marketing, there are three significant challenges of which you should be well aware when setting up your budgets and plans for 2016. A predicted anemic increase in IT spending at the beginning of 2015 has now been replaced with a 5.5% Decline in IT Spending for 2015 - [link]. growth in 2014).

Decision Maker 74

Decision Maker Marketing Proposal Channels 74

Vendor Neutral

JULY 30, 2021

Tom Pisello, Mediafly Tom Pisello is a thought leader and author on sales and marketing effectiveness, as well as a serial entrepreneur. Prior to Alinean, Tom founded Interpose, a provider of total cost of ownership (TCO) measurement and analysis software tools and training. Our Panelists.

Top of Funnel 132

Top of Funnel Face-to-face Scale Webinar Metrics 132

Crunchbase

MARCH 3, 2020

Companies around the world have become inundated with software solutions that promise to help them find the most talented workers and turn them into highly-engaged, productive employees. The startup was founded in 2015 but recently raised $7 million in seed investment. As investor interest in HR tech rises, so does the competition.

Outsourcing Services 113

Outsourcing Services Scale Retention Software 113

Zoominfo

OCTOBER 19, 2021

Schuck has bootstrapped a data business, built a go-to-market team, gone through an IPO, and acquired other companies. What you see in ZoomInfo today is a lot of the vision that I had for DiscoverOrg in 2015, 2016, but I never built a good enough engineering and product team to make that vision come to life,” Schuck said.

Engineering 130

Engineering Hiring Software Software 130

Sales Training Connection

DECEMBER 12, 2014

Recently Ian Altman published a Forbes article entitled – Top 10 Business Trends that will Drive Success in 2015. In 2015 and beyond your sales team will need to be able to sell consultatively at a very high level of competency in order meet customer expectations and to differentiate you from the other guys who have gotten the message.

Consultative Selling 99

Consultative Selling Trends Selling Skills Training 99

Hubspot Sales

DECEMBER 16, 2020

The founders of Bryteboard , Sargun Kaur and Nicole Hardson Hurley, founded their business after recognizing fundamental flaws in the tech recruiting process — specifically when it came to technical interviews for software engineers. In 2015, Smith released AllHere — an AI-powered attendance intervention software for K-12 school districts.

Scale 140

Scale Apparel Sage Remedy 140

SBI

JULY 14, 2021

to Enable Insight-Driven Targeting, Coaching, and Decision-Making for Go-to-Market Teams. ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced it has agreed to acquire Chorus.ai , a leader in Conversation Intelligence with the industry’s most advanced technology.

Conversion 85

Conversion Top of Funnel Lead Rank Lead Scoring 85

Hubspot Sales

JULY 22, 2024

This is where your CRM , a sales software solution , and their behavior on your website can be valuable tools. Marketing Email: Awareness Stage Effective business emails aren‘t always acutely focused on the nuances of a prospect’s situation — especially when they‘re only in the "awareness" stage of the buyer’s journey.

Ideal Customer Profile 111

Ideal Customer Profile Proposal Lead Rank Referrals 111

Pipeliner

FEBRUARY 24, 2022

This company was founded in 2015 with the goal of revolutionizing how we use technology in our daily lives. Unity Software Inc. Unity Software Inc. is one of the most popular metaverse stocks today because it is dedicated to creating several different software applications. Metaverse Holdings Ltd.

Engineering 98

Engineering Banking Software Software 98

Hubspot Sales

NOVEMBER 15, 2019

If you’re not sure where to find the right content, utilize your company’s sales and marketing productivity tools. I'd like to walk away having a better understanding of your pain points with global logistics, your team's 2020 goals, and how our international logistics software can help you achieve them. Pre-Meeting Email Template.

Meeting 136

Meeting How To Case Study Relationals 136

Zoominfo

MARCH 15, 2021

Diane Greene co-founded VMware , a public cloud computing and virtualization software company. LinkedIn acquired Lynda.com in April 2015 for $1.5 Explore the annual report for more. February 3, 2021 | 2 minute read. Diane Greene: VMWare. Dell EMC acquired VMWare in 2004 and is the parent company.).

Company 162

Company Networking Google Video 162

Tony Hughes

NOVEMBER 4, 2018

In the last few days I have been facilitating focus groups for a research study in Australia being conducted by The Eventful Group who are running a big CRM conference in Melbourne in July 2015. But CRM software quickly emerged as a burning issue and I made the comment that some research states 70% of CRM software implementations fail.

CRM 82

CRM Strategy Customer Epiphany 82

Hubspot Sales

JULY 2, 2019

So you've decided to get a CRM software. Whether your company has three deal stages or 15, you should be able to program these levels into the software and attach associated values. According to Docurated's State of Sales Productivity 2015 study, salespeople spend 31% of their time hunting for or creating content.

CRM 109

CRM Buyer Hubspot System 109

Cincom Smart Selling

MARCH 9, 2015

CINCINNATI, OH — March 9, 2015 — Cincom ( [link] ), the Microsoft Dynamics Global Strategic Partner for Manufacturing, announced that it is a Gold Sponsor of Microsoft® Convergence, the foremost event for the Microsoft Dynamics customer and partner community. “It Source: Smart Selling.

Microsoft 48

Microsoft Channels Margin Engineering 48

The ROI Guy

JULY 5, 2011

Leading the recovery is a resurgence in infrastructure investments, with Computing Hardware expected to grow 11.7%, followed by Enterprise Software (9.5%), Telecommunications (6.9%) and IT Services (6.6%) and IT Services (6.6%). Enterprise Software 244 8.4 Enterprise Software 244 8.4 growth) and now again in 2011.

Telecommunications 73

Telecommunications Enterprise Enterprise Vendor 73

The ROI Guy

NOVEMBER 14, 2012

The bottom-line: Is your sales and marketing ready for this Teutonic shift in IT purchase decision-making? Cloud Computing – where the business procure their own infrastructure, platforms and software as a service. BYOD - users purchasing their own work tablets, laptops and other devices. Click here to learn more.

Decision Maker 92

Decision Maker Proposal Face-to-face ROI 92

Hubspot Sales

DECEMBER 19, 2019

But an even better solution, according to experts, is to implement the best CRM software you can find. Many sales teams rely on Excel spreadsheets to track leads and opportunities before they deploy CRM software. Your marketing and support teams have a lot to gain from that kind of insight. Automates and reduces data entry.

CRM 122

CRM Sales Process Top of Funnel Hiring 122

Zoominfo

MARCH 2, 2022

Since 2015, ZoomInfo has made 12 acquisitions with multiple purposes in mind. Will this software improve our user experience and apply to sales, marketing, or recruiting? Can our data make the software competitively differentiated? For some, the goal was to purchase competitors and acquire their customer base.

How To 100

How To Software Software Scale 100

DiscoverOrg Sales

APRIL 24, 2018

We were doing great with marketing. But if marketing scales, you can push your reps into a closing role. Marketing serves a key role in instilling confidence in the product: case studies are a huge confidence booster. This is especially important when you’re selling software. Then you have an opportunity to specialize.

Scale 120

Scale Hiring Cold Calling Coaching 120

Sales Hacker

FEBRUARY 7, 2018

What is new in today’s B2B software world is that products sold against an OpEx (SaaS) model experience an exponential growth due to a variety of factors; An increase in Online Spend – B2B customers are increasing their online spend. CASE IN POINT: In 2015 Randy had grown sales from $800k to $4M in ARR. SaaS Growth Rate.

Scale 100

Scale Lead Rank Sales Qualified Lead Hiring 100

Drift

JANUARY 3, 2019

59% of customers prefer to do an extensive amount of research before talking to a salesperson when buying a software product, according to a Forrester report from 2015. Email Gail Axelrod at gaxelrod@drift.com. Does that mean sales is an unnecessary job? Some products have to be sold by people.

Closing 69

Closing Strategy How To Software 69