Pointclear

JULY 9, 2015

We recently asked top industry experts the following question: As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status quo killing results? Because it has become clear that marketing automation is making it easier than ever to generate poor quality leads.

Lead Rank 100

Lead Rank Lead Scoring Sales Qualified Lead Leads 100

Pointclear

JULY 7, 2015

Marketing Automation makes it easier than ever to deliver more poor-quality leads to sales. My question to you and top industry experts is this: As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status quo killing results? The No Marketing Strategy Approach.

Lead Rank 100

Lead Rank Lead Scoring Ideal Customer Profile Sales Qualified Lead 100

Tony Hughes

OCTOBER 16, 2018

2015 will see the dawn of the rise of "LinkedIn Centers" to steadily replace traditional B2B marketing activities for demand generation and phone based telemarketing for lead generation (in-house or outsourced). Most importantly, no sales messages to links being posted to selling websites or marketing videos.

Social Selling 83

Social Selling LinkedIn Ideal Customer Profile Top of Funnel 83

Corporate Visions

NOVEMBER 7, 2019

One of the most popular “best practices” in B2B sales and marketing is to create buyer personas. In 2015, an average of 5.4 The same can be said about basing your sales and marketing messages on personas. Thank you for reading this post from Corporate Visions - Differentiate Your Marketing Messages and Sales Conversations.

Buyer Persona 100

Buyer Persona Buyer Decision Maker Demand Generation Agencies 100

SalesLoft

SEPTEMBER 2, 2015

And get ready for it — up next is THE Kevin O’Malley, Salesloft VP of Demand Generation. A marketing expert sharing sales tips? Come to Dreamforce 2015 and meet them yourself! Well, folks, according to Kevin, the cycle of a sale begins at lead and runs all the way through renewal. Want to hear more from them?

Video 52

Video Ideal Customer Profile Demand Generation Targets Demand Generation 52

Tenfold

AUGUST 30, 2017

Information in today’s digital milieu has always been a double edged sword for sales and marketing. A 2014 research by the Acquity Group, a digital marketing company under Accenture, pegs the number of B2B buyers who do online research at 94 percent. It works for you if you can control it. Outside that – it’s a free-for-all.

Outsourcing Services 79

Outsourcing Services Buyer B2B Lead Rank 79

Tony Hughes

MARCH 13, 2018

To win in 2015 you're going to have to go so old school and new school at the same time, applying a dizzying array of multi-disciplinary principles that will give you an invincible edge. While the whole world is blasting out white noise, start to leverage 'attraction' marketing and pull your dream customers to you. Flip the script.

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63

SugarCRM

FEBRUARY 11, 2020

Those have become two of the most loaded words for modern marketers. Social Media Marketing is Trickier Than it Sounds. Social media ads represented 14% of digital ad spend in 2015 according to Hootsuite , and that number is on the rise. million in 2015 to well over $35 million by 2017. Social media.

Social Media 26

Social Media Advertising Advertising Media 26

SugarCRM

FEBRUARY 11, 2020

Those have become two of the most loaded words for modern marketers. Social Media Marketing is Trickier Than it Sounds. Social media ads represented 14% of digital ad spend in 2015 according to Hootsuite , and that number is on the rise. million in 2015 to well over $35 million by 2017. Social media.

Social Media 20

Social Media Advertising Advertising Media 20

Sales Hacker

OCTOBER 7, 2021

A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel.

Hiring 136

Hiring Ideal Customer Profile Top of Funnel Lead Rank 136