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I dug deeper and learned that the likelihood of an account being for an outsidesales role was in direct proportion to the number of years that our OMG Parter/Sales Expert has been with OMG. The September, Week 4 Issue of Top Sales Magazine is available here. That''s code for how old the OMG partner is!
And when they do gear up and venture forth, their efforts on that front are increasingly erring towards customerservice activities. They're not excited about working inside, so they are happy to be distracted from telephone sales by customerservice and administrative activities — meaning not a lot of selling actually gets done.
Erik’s strategy includes gathering extra insight into the customer experience through conversations with customers, a newly launched customer survey, and continued customer outreach. This episode is a must-listen if you feel that your sales strategy isn’t quite hitting the mark with your customers.
Once you’ve identified the sales metrics you want to monitor, you need to uncover where this data currently resides. This could be your sales CRM , an Excel doc, Google Sheets, customerservice software, or some other sales management tool. How often will it be looked at and in what context?
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