Pipeliner

DECEMBER 5, 2024

This blog post delves into the key themes discussed during the interview, offering actionable advice and detailed explanations to help sales and marketing professionals leverage gifting and direct mail effectively. The market was saturated with similar strategies, leading to diminishing returns. .”

Top of Funnel 84

Top of Funnel Direct Mail Video Lead Rank 84

Partners in Excellence

OCTOBER 27, 2014

It’s the time where you start seeing various pundits dusting off their crystal balls guessing what the big issues facing sales and marketing professionals in 2015. Marketing/Sales Integration. Marketing Automation/Tools. Demand Generation/Lead Gen/Content Marketing/Nurturing. Systems/Processes/Tools.

Fashion 108

Fashion Face-to-face Social Media Analytics 108

The Pipeline

AUGUST 2, 2013

As you’ll read below, she boldly predicts that by 2015 inside sales will overtake field sales, as that unfolds, she will be in greater demand. TS: You say that inside sales is going to overtake field sales by 2015. ecosystem – the customer, the talent, and the tools – and a working alignment with marketing. How can that be?

Sales Management 257

Sales Management Hiring Inside Sales Cold Calling 257

Your Sales Management Guru

NOVEMBER 10, 2014

Are You Ready for 2015 Business Planning ? Last week I did a web cast for a vendor that was designed for their channel resellers. Its purpose was to discuss effective Business Planning and to review a specific process to ensure their plans and more importantly their execution in 2015 will be at higher levels. What are the risks?

Vendor 78

Vendor Face-to-face Objections Channels 78

Zoominfo

OCTOBER 1, 2018

We live in a fast-paced, competitive digital landscape, and marketers are under constant pressure to make an immediate impact with every piece of content they create. But when it comes to content marketing success, content marketers must prioritize long-term strategy over short-term gains.

Lead Scoring 200

Lead Scoring Lead Rank Webinar Metrics Scale 200

Sales and Marketing Management

DECEMBER 3, 2015

Issue Date: 2015-12-02. Teaser: Instagram has rapidly become one of the best social media marketing channels for businesses that wish to launch their digital marketing campaigns and build an engaged audience around their brand. Author: Josh MacDonald. Here are some tips on making Instagram work for your company.

Social Media 120

Social Media Campaigns Channels How To 120

Sales Hacker

MARCH 30, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. One theme was clear: AI is touching every part of go-to-market. Integrate cold calling into a multi-channel outreach strategy, ensuring consistency across all touchpoints, including email campaigns and social selling.

Cold Calling 72

Cold Calling Scale Microsoft Ideal Customer Profile 72

Sales and Marketing Management

SEPTEMBER 2, 2015

Issue Date: 2015-09-03. Author: Kamal Ahluwalia, Executive Vice President of Sales and Marketing at Apttus. Teaser: To drive sales success, automation of sales channels requires a combination of 10 digital commerce capabilities to further facilitate initiatives from personalization and pricing excellence to multi-tier partner networks.

Channels 120

Channels Networking Sales Marketing 120

Sales and Marketing Management

JULY 21, 2015

Issue Date: 2015-07-22. Teaser: We may take digital advertising channels for granted at this point, having seen them around so much, but that’s a dangerous attitude to take. When you exploring our digital roots, it becomes apparent why digitial marketers and social media managers are so important. Author: Tuan Nguyen.

Advertising 120

Advertising Advertising Social Media B2B 120

Zoominfo

DECEMBER 5, 2019

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

Marketing 100

Marketing Retail Channels Social Media 100

The ROI Guy

JULY 15, 2015

If you’re marketing or selling technology, this decline could have a significant impact, stiffer competition, and even more headwinds to meeting your ambitious revenue growth goals. You need to factor Frugalnomics prominently into your sales and marketing strategies and investments. YoY decline from 2014 levels. Why Your Solutions?

Decision Maker 80

Decision Maker Forecasting Lead Rank ROI 80

DiscoverOrg Sales

JUNE 24, 2016

As part of the sales and marketing engine, you put in serious effort to connect with your prospects. Because chances are, your next sale will undoubtedly have a mobile or cross-channel component. By the end of 2015, mobile had impacted over $1 trillion in retail sales. Don’t believe us? All in all, Forrester reports that U.S.

Retail 133

Retail Travel Call-back Engineering 133

Pointclear

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management. Below are some highlights (a couple of minutes each).

Sales Qualified Lead 185

Sales Qualified Lead Lead Generation Lead Rank Marketing Qualified Lead 185

Pointclear

OCTOBER 1, 2015

There’s no doubt that Account-Based Marketing is on the up-and-up. What are sales and marketing leaders saying about it? Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

Account Based Marketing 100

Account Based Marketing Lead Generation Account Sales Qualified Lead 100

The ROI Guy

DECEMBER 8, 2014

Here are our recommendations on how you can connect and engage more decision makers to achieve sales success in 2015 and beyond: 1. Their focus may be technical, operations, business, marketing, sales or financially focused.

Decision Maker 84

Decision Maker LinkedIn Quota Tools 84

Sales and Marketing Management

FEBRUARY 26, 2015

Issue Date: 2015-02-27. Author: Dan Hawtof, Vice President of Business Solutions, Global Channel, Blackhawk Engagement Solutions. Teaser: As systems and networks become more complex, customers don’t just need a salesperson, they need a consultant — and are more than willing to pay a fee for this expertise.

Incentives 120

Incentives Incentive Vendor Networking 120

Sales Hacker

JUNE 12, 2024

Elizabeth Pemmerl currently serves as GitHub’s Chief Revenue Officer, where she oversees all facets of the company’s go-to-market strategy and customer engagement, including sales, support, and operations. 44:07) One thing that is working for Elizabeth in go-to-market right now. It’s flexible, scalable ABM built for you.

Engineering 125

Engineering Revenue Buyer Persona Account Based Marketing 125

HeavyHitter Sales

FEBRUARY 17, 2015

Based upon my experience, here’s my list of some of the best technologies to sell in 2015. While it includes companies that range from startups to billions in sales, all of these businesses provide fantastic technology-based solutions that dovetail to key trends taking place in the market. OpenGov is first-mover in this space.

Company 60

Company Government Microsoft Retail 60

Pointclear

OCTOBER 6, 2015

I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

Account Based Marketing 100

Account Based Marketing Lead Generation Lead Rank Account 100

The ROI Guy

SEPTEMBER 22, 2015

If you are in IT sales and marketing, there are three significant challenges of which you should be well aware when setting up your budgets and plans for 2016. A predicted anemic increase in IT spending at the beginning of 2015 has now been replaced with a 5.5% IT Spending on the Decline? decline (compared to a paltry 1.6%

Decision Maker 74

Decision Maker Marketing Proposal Channels 74

Lead411

OCTOBER 31, 2018

One way to alleviate this anxiety is to reach out via multiple channels to find the best way your prospect or customer prefers to communicate. According to a 2015 study by Deloitte , the average american checks their cell phone 46 times a day. ” This uncertainty is nothing new to any seasoned sales person.

Channels 63

Channels B2B Face-to-face Call-back 63

Pointclear

SEPTEMBER 24, 2015

As Account-Based Marketing continues to rise in popularity among B2B companies, I decided to pick the brains of fellow industry experts and get their input on the matter. Today, in part 2, we hear from Adam New-Waterson , Chief Marketing Officer at LeanData. Account-Based Marketing is a philosophy, not a product. Buy more lists!

Account Based Marketing 100

Account Based Marketing Lead Generation Cost per Lead Account 100

HeavyHitter Sales

JANUARY 18, 2014

SMB Specialization Sixty-three percent responded that they have specialized inside salespeople that are dedicated to SMB (small to medium business) or mid-market sales. Field Sales Revenue Trends Trends for 2013 and 2015 projected annual revenue attributed to field sales as opposed to inside sales varied by industry.

Telecommunications 126

Telecommunications Quota Inside Sales Field Sales 126

Increase Sales

MAY 4, 2015

Sometimes the simplest B2B marketing actions deliver the best results. Unfortunately, these are usually the most obvious and ignored even with the plethora of marketing, selling and overall sales advice. Would you believe no contact information? Read How Business Cards Are the Sprouts for Increase Sales.

B2B 70

B2B Marketing Face-to-face Trade Show 70

Increase Sales

JANUARY 21, 2016

Social marketing is no different. When sales professionals and SMB owners decided to incorporate social marketing as one of several marketing channels, this is not a one time event or a sporadic action. To be successful using social marketing means every day you must be kicking your efforts toward the goal post.

Social Media 70

Social Media Marketing Ideal Customer Profile Twitter 70

Hubspot Sales

MARCH 20, 2018

If you're an IT reseller, value-added reseller (VAR), or channel partner advising clients on any part of the front office (marketing, sales, or customer success) -- especially for businesses under 1,000 employees -- there are a few trends you should be aware of. And it’s not just happening across sales and marketing.

Lead Rank 111

Lead Rank Trends Lead Scoring Outsourcing Services 111

Cincom Smart Selling

MARCH 9, 2015

Cincom CPQ™ delivers enhanced guided selling, mobility and multi-channel capabilities for Microsoft Dynamics® CRM and Microsoft Dynamics AX. This includes the Cincom CPQ Sales Portal to support seamless sales and fulfillment across all channels. at Convergence. Source: Smart Selling.

Microsoft 48

Microsoft Channels Margin Engineering 48

Sales Training Connection

JUNE 23, 2014

McKinsey’s Yugo Sarrazin and Lareina Yee shared 4 megatrends sales organizations in the McKinsey on Marketing & Sales newsletter. Megatrends for Sales Organizations – Sarrazin and Yee, McKinsey on Marketing. Companies will need to develop go-to-market models that meet both sets of needs. Your thoughts? _.

Lead Rank 108

Lead Rank Decision Maker B2C Trends 108

Alice Heiman

FEBRUARY 2, 2022

Torrance Heart is CEO of Teak and Twine , a corporate gifting company that works with sales, marketing, and HR teams to use strategic gifting to accomplish goals. In addition, we discuss our favorite sales and entrepreneur-based podcasts and some hot business topics like EOS and account-based marketing. 38:08] Account-based marketing.

Account Based Marketing 90

Account Based Marketing Journal Microsoft Retail 90

Cience

OCTOBER 5, 2020

Utilizing multi-channel outreach and appointment setting best practices, our specialized SDRs walk prospects through a personalized prospect experience, resulting in more consistently-set meetings and higher performing top of funnel pipelines. Sales Planner, Marketing & Advertising Company. Sales Director, Bioscience Company.

Company 105

Company Lead Rank Top of Funnel Lead Generation 105

The ROI Guy

JANUARY 15, 2015

Many companies have turned to Negotiation Training to help their sales reps and channel partners try to talk their way out of the discount. Alinean IDC Kotler Marketing Negotiation Training Pisello ROI Calculator Selling effectiveness TCO Calculator Value Selling Value Selling Tools Value Training'

Discount 81

Discount Negotiation Lead Rank Lead Scoring 81

Pointclear

AUGUST 18, 2015

In today’s B2B companies, marketing and sales alignment is critical to success. Unfortunately, few B2B organizations focus on creating, implementing and executing a defined marketing and sales process. Unfortunately, few B2B organizations focus on creating, implementing and executing a defined marketing and sales process.

Lead Rank 100

Lead Rank Lead Scoring Revenue Leads 100

The ROI Guy

NOVEMBER 10, 2014

Gartner predicts modest go forward growth into 2015 and beyond, between 3-4% annually through 2018, a far cry from the double-digit growth in the tech-booming 90s. Moreover, a major "sea change" has occurred in technology spending and purchase decision-making - with significant implications for your organizations sales and marketing strategy.

Forecasting 87

Forecasting ROI Proposal Decision Maker 87

Cincom Smart Selling

MARCH 30, 2016

I’ve been in marketing doing just that for most of my professional career. Doesn’t he know what marketing is? Maybe we marketing geniuses are not getting the job done. Marketing spends a lot of time and effort crafting direct-selling product collateral, web pages, campaign support materials, white papers and blog posts.

Marketing 72

Marketing Demographics Collateral Discount 72

Pointclear

JULY 26, 2012

Tony is a sales and marketing thought leader with nearly 20 years of experience. He has led the research function at SiriusDecisions for more than 10 years, overseeing the creation of content including demand creation, product marketing, marketing communications, general strategy, sales training, hiring and client service.

Lead Rank 145

Lead Rank Video Inbound Lead Scoring 145

Sales Hacker

JANUARY 23, 2018

2015: The Sales Stack Conference. In 2015 we ramped up. And in the Fall of 2015, we ran our first 1000 person Sales Stack conference. Brian Walton, Kyle Porter, Andrea Austin, and Armando Mann at Sales Stack 2015 delivering the SDR playbook for high performing sales teams. We kept pushing and knocking on doors.

Conference 108

Conference Webinar Metrics Hiring Vendor 108

Your Sales Management Guru

AUGUST 10, 2016

Channel Strategy: Building a Sustaining Partner Community. -A What I would like to do in this blog is attempt to document and tell the story of one Worldwide channel focused software organization that did it the best– at building their channel. Marketing Planning. A Case Study-. Not simple spreadsheet budgets.

Channels 40

Channels Lead Rank Lead Scoring Strategy 40