Your Sales Management Guru

NOVEMBER 10, 2014

Are You Ready for 2015 Business Planning ? Last week I did a web cast for a vendor that was designed for their channel resellers. Its purpose was to discuss effective Business Planning and to review a specific process to ensure their plans and more importantly their execution in 2015 will be at higher levels. What are the risks?

Vendor 78

Vendor Face-to-face Objections Channels 78

Customer Centric Selling

OCTOBER 20, 2014

Sales Tips: How to Setup Your 2015 for Success. By Gary Walker, EVP of Channel Sales & Operations, CustomerCentric Selling® - The Sales Training Company. Still, other than those opportunities you bring with you, where will your 2015 business come from? Personal Income Requirement - what do you want to make in 2015?

Hoovers 94

Hoovers Jigsaw Webinar Metrics InsideView 94

Lead411

OCTOBER 31, 2018

One way to alleviate this anxiety is to reach out via multiple channels to find the best way your prospect or customer prefers to communicate. According to a 2015 study by Deloitte , the average american checks their cell phone 46 times a day. ” This uncertainty is nothing new to any seasoned sales person.

Channels 63

Channels B2B Face-to-face Call-back 63

Partners in Excellence

OCTOBER 27, 2014

It’s the time where you start seeing various pundits dusting off their crystal balls guessing what the big issues facing sales and marketing professionals in 2015. Marketing/Sales Integration. Marketing Automation/Tools. Demand Generation/Lead Gen/Content Marketing/Nurturing. Systems/Processes/Tools.

Fashion 91

Fashion Face-to-face Social Media Analytics 91

HeavyHitter Sales

FEBRUARY 17, 2015

Based upon my experience, here’s my list of some of the best technologies to sell in 2015. While it includes companies that range from startups to billions in sales, all of these businesses provide fantastic technology-based solutions that dovetail to key trends taking place in the market. OpenGov is first-mover in this space.

Company 60

Company Government Microsoft Retail 60

Sales and Marketing Management

DECEMBER 3, 2015

Issue Date: 2015-12-02. Teaser: Instagram has rapidly become one of the best social media marketing channels for businesses that wish to launch their digital marketing campaigns and build an engaged audience around their brand. Author: Josh MacDonald. Here are some tips on making Instagram work for your company.

Social Media 120

Social Media Campaigns Channels How To 120

The ROI Guy

JULY 15, 2015

If you’re marketing or selling technology, this decline could have a significant impact, stiffer competition, and even more headwinds to meeting your ambitious revenue growth goals. You need to factor Frugalnomics prominently into your sales and marketing strategies and investments. YoY decline from 2014 levels. Why Your Solutions?

Decision Maker 80

Decision Maker ROI Forecasting Lead Rank 80

Alice Heiman

FEBRUARY 2, 2022

Torrance Heart is CEO of Teak and Twine , a corporate gifting company that works with sales, marketing, and HR teams to use strategic gifting to accomplish goals. In addition, we discuss our favorite sales and entrepreneur-based podcasts and some hot business topics like EOS and account-based marketing. 38:08] Account-based marketing.

Account Based Marketing 90

Account Based Marketing Journal Microsoft Retail 90

Sales and Marketing Management

SEPTEMBER 2, 2015

Issue Date: 2015-09-03. Author: Kamal Ahluwalia, Executive Vice President of Sales and Marketing at Apttus. Teaser: To drive sales success, automation of sales channels requires a combination of 10 digital commerce capabilities to further facilitate initiatives from personalization and pricing excellence to multi-tier partner networks.

Channels 120

Channels Networking Sales Marketing 120

Sales and Marketing Management

JULY 21, 2015

Issue Date: 2015-07-22. Teaser: We may take digital advertising channels for granted at this point, having seen them around so much, but that’s a dangerous attitude to take. When you exploring our digital roots, it becomes apparent why digitial marketers and social media managers are so important. Author: Tuan Nguyen.

Advertising 120

Advertising Advertising Social Media B2B 120

Cincom Smart Selling

MARCH 9, 2015

Cincom CPQ™ delivers enhanced guided selling, mobility and multi-channel capabilities for Microsoft Dynamics® CRM and Microsoft Dynamics AX. This includes the Cincom CPQ Sales Portal to support seamless sales and fulfillment across all channels. at Convergence. Source: Smart Selling.

Microsoft 48

Microsoft Channels Margin Engineering 48

Alice Heiman

OCTOBER 27, 2021

Integrating sales and marketing is a key strategy to boost customer satisfaction in any business or industry. On this episode of Sales Talk for #CEOs, Bronwyn Allen of @HighProfileInc shares tips on unifying your #sales and #marketing team to improve the #customer experience! Watch the podcast below or on our YouTube channel.

Ideal Customer Profile 62

Ideal Customer Profile Hiring Customer Marketing 62

Alice Heiman

JULY 2, 2024

In 2015, Sujan Patel faced a common frustration: sales teams failing to follow up with prospects. Here’s what you’ll discover: How Sujan transitioned from marketing to sales and founded Mailshake. Advice for CEOs on staying focused and differentiating in a crowded market. His solution?

Scale 71

Scale Hiring Pivotal Face-to-face 71

Zoominfo

OCTOBER 1, 2018

We live in a fast-paced, competitive digital landscape, and marketers are under constant pressure to make an immediate impact with every piece of content they create. But when it comes to content marketing success, content marketers must prioritize long-term strategy over short-term gains.

Lead Scoring 200

Lead Scoring Lead Rank Webinar Metrics Scale 200

Pipeliner

JUNE 14, 2024

The food and beverage industry is an oversaturated market. Bowery Farming Bowery Farming is an agricultural startup founded in New York City in 2015. It leverages a self-owned website and other digital channels to cater to the growing market seeking sustainable and budget-friendly meal options.

Harvest 52

Harvest Industry Retail Consumer 52

DiscoverOrg Sales

DECEMBER 4, 2017

What this means is that sales, marketing, and service processes need to be based on the needs, wants, and expectations of customers. “Changing the perspective within your organization is key … it’s not about aligning sales and marketing to each other, but aligning and integrating them both with the customer’s journey.”

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295

Pointclear

OCTOBER 1, 2015

There’s no doubt that Account-Based Marketing is on the up-and-up. What are sales and marketing leaders saying about it? Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

Account Based Marketing 100

Account Based Marketing Lead Generation Account Sales Qualified Lead 100

Your Sales Management Guru

AUGUST 10, 2016

Channel Strategy: Building a Sustaining Partner Community. -A What I would like to do in this blog is attempt to document and tell the story of one Worldwide channel focused software organization that did it the best– at building their channel. Marketing Planning. A Case Study-. Not simple spreadsheet budgets.

Channels 40

Channels Lead Rank Lead Scoring Strategy 40

The ROI Guy

SEPTEMBER 22, 2015

If you are in IT sales and marketing, there are three significant challenges of which you should be well aware when setting up your budgets and plans for 2016. A predicted anemic increase in IT spending at the beginning of 2015 has now been replaced with a 5.5% IT Spending on the Decline? decline (compared to a paltry 1.6%

Decision Maker 74

Decision Maker Marketing Proposal Channels 74

Increase Sales

JANUARY 21, 2016

Social marketing is no different. When sales professionals and SMB owners decided to incorporate social marketing as one of several marketing channels, this is not a one time event or a sporadic action. To be successful using social marketing means every day you must be kicking your efforts toward the goal post.

Social Media 70

Social Media Marketing Ideal Customer Profile Twitter 70

Pointclear

OCTOBER 6, 2015

I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

Account Based Marketing 100

Account Based Marketing Lead Generation Lead Rank Account 100

DiscoverOrg Sales

JUNE 24, 2016

As part of the sales and marketing engine, you put in serious effort to connect with your prospects. Because chances are, your next sale will undoubtedly have a mobile or cross-channel component. By the end of 2015, mobile had impacted over $1 trillion in retail sales. Don’t believe us? All in all, Forrester reports that U.S.

Retail 133

Retail Travel Call-back Engineering 133

Increase Sales

MAY 4, 2015

Sometimes the simplest B2B marketing actions deliver the best results. Unfortunately, these are usually the most obvious and ignored even with the plethora of marketing, selling and overall sales advice. Would you believe no contact information? Read How Business Cards Are the Sprouts for Increase Sales.

B2B 70

B2B Marketing Face-to-face Trade Show 70

The ROI Guy

DECEMBER 8, 2014

Here are our recommendations on how you can connect and engage more decision makers to achieve sales success in 2015 and beyond: 1. Their focus may be technical, operations, business, marketing, sales or financially focused.

Decision Maker 84

Decision Maker LinkedIn Quota Tools 84

Nutshell

MAY 21, 2021

So you can imagine how I felt when I was unexpectedly* laid off in January 2015, just two months after my wife and I bought our first house. What rescued me was something called “content marketing.” But I still had to learn what content marketing was specifically. A better situation was almost inconceivable.

Marketing 62

Marketing Hiring Lead Scoring Lead Rank 62

Cience

OCTOBER 5, 2020

Utilizing multi-channel outreach and appointment setting best practices, our specialized SDRs walk prospects through a personalized prospect experience, resulting in more consistently-set meetings and higher performing top of funnel pipelines. Sales Planner, Marketing & Advertising Company. Sales Director, Bioscience Company.

Company 105

Company Lead Rank Top of Funnel Lead Generation 105

Sales and Marketing Management

FEBRUARY 26, 2015

Issue Date: 2015-02-27. Author: Dan Hawtof, Vice President of Business Solutions, Global Channel, Blackhawk Engagement Solutions. Teaser: As systems and networks become more complex, customers don’t just need a salesperson, they need a consultant — and are more than willing to pay a fee for this expertise.

Incentives 120

Incentives Incentive Vendor Networking 120

Zoominfo

NOVEMBER 1, 2022

ZoomInfo CEO and co-founder Henry Schuck and Chief Marketing Officer Bryan Law led the discussions, along with Bain partner Rishi Dave. A recession can be a great opportunity to grow It’s easy to panic when the market is shaky — and many companies do. They implement aggressive cost-cutting strategies and initiate layoffs. Get a Demo 3.

Hiring 100

Hiring Intent Data Intent Scale 100

Alice Heiman

NOVEMBER 3, 2021

Erik is completely rebuilding his marketing and sales strategy from the ground up – all based on what they are learning from their customers. Whether you’re just starting your business or have been at it for decades, there is ALWAYS room to make your marketing and sales more customer-centric. 8:35] Customer-focused rebranding. [11:25]

Hiring 87

Hiring Strategy Customer Government 87

Pointclear

SEPTEMBER 24, 2015

As Account-Based Marketing continues to rise in popularity among B2B companies, I decided to pick the brains of fellow industry experts and get their input on the matter. Today, in part 2, we hear from Adam New-Waterson , Chief Marketing Officer at LeanData. Account-Based Marketing is a philosophy, not a product. Buy more lists!

Account Based Marketing 100

Account Based Marketing Lead Generation Cost per Lead Account 100

Awarathon

JULY 23, 2024

This AI-powered avatar is trained on your specific messaging, product details, and market nuances, ensuring that each interaction is tailored to mirror real-life sales scenarios. The platform allows users to practice their techniques and receive valuable feedback, fostering continuous improvement and greater proficiency in their roles.

Video 52

Video Ideal Customer Profile Pharmaceuticals SAP 52

Partners in Excellence

DECEMBER 4, 2015

Recently, I lamented about the challenge I face with my email Inbox in Your Marketing Is Driving Me Away! I spoke of the ever increasing volume of email messages that are simply irrelevant, undifferentiated, or poorly executed. Coincidentally, I read a research report on The State Of Email Marketing 2015.

Marketing 48

Marketing Face-to-face Vendor Email Marketing 48

Cience

APRIL 2, 2020

In 2015, HubSpot published the result of their traffic research , stating that 46% of traffic that B2B companies across all the industries get to their websites is direct. Direct traffic remains an enigma for marketers. the email share) and marketing professionals are learning to set Google Analytics accordingly.

Outbound 85

Outbound Inbound Leads Marketing Qualified Lead 85

Cincom Smart Selling

MARCH 30, 2016

I’ve been in marketing doing just that for most of my professional career. Doesn’t he know what marketing is? Maybe we marketing geniuses are not getting the job done. Marketing spends a lot of time and effort crafting direct-selling product collateral, web pages, campaign support materials, white papers and blog posts.

Marketing 72

Marketing Demographics Collateral Discount 72

Alice Heiman

JANUARY 17, 2023

Watch the podcast below or on our YouTube channel. 04:25] What was interesting about the mid 2000s is we actually saw marketing transform from being a gut based endeavor to one that was highly scientific, very adaptive and focused on optimization. [06:54] 02:23] Nobody trusts the pipeline reviews.

Hiring 133

Hiring Sports Scale CRM 133

The Pipeline

AUGUST 2, 2013

As you’ll read below, she boldly predicts that by 2015 inside sales will overtake field sales, as that unfolds, she will be in greater demand. TS: You say that inside sales is going to overtake field sales by 2015. ecosystem – the customer, the talent, and the tools – and a working alignment with marketing. How can that be?

Sales Management 257

Sales Management Hiring Inside Sales Cold Calling 257

The ROI Guy

JANUARY 15, 2015

Many companies have turned to Negotiation Training to help their sales reps and channel partners try to talk their way out of the discount. Alinean IDC Kotler Marketing Negotiation Training Pisello ROI Calculator Selling effectiveness TCO Calculator Value Selling Value Selling Tools Value Training'

Discount 81

Discount Negotiation Lead Scoring Lead Rank 81