article thumbnail

50+ Statistics About LGBTQ+ Representation in Advertising

Zoominfo

In a recent blog post, A Corporate Guide to Pride— Companies Who’ve Gotten it Right (And Wrong) , we briefly touched on the importance of LGBTQ+ representation in advertising. Although more advertising campaigns feature members of the LGBTQ+ community during Pride Month, the numbers are still shockingly low.

article thumbnail

6 Reasons Why Online B2B Advertising Is Important

Sales and Marketing Management

Issue Date: 2015-07-22. Teaser: We may take digital advertising channels for granted at this point, having seen them around so much, but that’s a dangerous attitude to take. We may take digital advertising channels for granted at this point, having seen them around so much, but that’s a dangerous attitude to take.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Where is Marketing Going. and Growing. in 2015? [PowerViews LIVE Highlights]

Pointclear

On March 3, 2015, Direct Marketing Magazine’s Editor-in-Chief, Ginger Conlon, joined me on PowerViews LIVE to talk about “Where Marketing is Going … and Growing … in 2015.” Take this opportunity to find out how you can direct your marketing and sales organization’s course for 2015.

article thumbnail

Why You Should Add Guest Posting To Your Marketing Strategy

Sales and Marketing Management

According to Vennage , visual content in articles published by marketers increased by 130 percent from 2015 to 2016. This isn’t a chance for you to advertise; this is a chance for you to offer something valuable to readers, and your self-promotion should be an afterthought. Be Careful. A guest post opportunity should not be exploited.

article thumbnail

57 Essential Multichannel Marketing Statistics

Zoominfo

Approximately 91% of companies with revenues over $500 million are using digital video, making it the top form of digital advertising among organizations of this size ( source ). 52% of marketers use 3 to 4 marketing channels as compared to 44% in 2015 ( source ). 91% of retail brands use two or more social media channels ( source ).

Marketing 189
article thumbnail

CIENCE Technologies Awarded as Top Business Services Company in California by Clutch!

Cience

We see our commitment to our clients, to sales specialization, to our employees, and to scalable growth both recognized and confirmed by over 1,000 clients we’ve now served since 2015. Sales Planner, Marketing & Advertising Company. CIENCE was thorough, and the quality of their work was top-notch.

Company 105
article thumbnail

Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]

Pointclear

First, here’s the question we’ve been asking our experts: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. direct mail, personalized tele-prospecting outreach).”.