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Your 2014 Marketing Budget Roadmap

SBI Growth

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Get a peek at what the best in class marketing leaders are planning in 2014 and why. Your marketing budget has to reflect the new buying behavior of your customers and prospects.

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A Sales Leader’s Blueprint for 2014

SBI Growth

You know you need to begin planning for 2014 now. Steve is a VP of The Americas of a large enterprise software company. Steve asked us to stress test his 2014 sales plan. Steve told us he was going to build 3 elements into his plan for 2014. Why are reps not being taught how to generate demand in the new prospects?

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20 Clutch Sales Prospecting Tools for 2022

Crunchbase

There’s no shortage of paid and free sales prospecting tools on the market these days, all touting time-saving features. But who of today’s busy sales professionals has the time to vet hundreds of lead generation and sales prospecting tools, let alone road test them to find the best fit? What is sales prospecting?

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Deliver Targeted Ads to Ideal Prospects with ZoomInfo Data

Zoominfo

The answer is a tale as old as time: In 2014, LinkedIn acquired Bizo for $175 million, just six years after Bizo was spun out of its parent company. A sales enablement software company can now create an audience consisting solely of sales employees at companies with 20+ people in sales. This all begs the question: What happened?

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Countdown to 2015: Top 5 Smart Selling Tools posts of 2014

SBI

They’ll all be participating in this year’s Dreamforce 2014 event at the Moscone Center in San Francisco. 2014’s Not Over, But These #TopMarketingTools Have Already Won. Perhaps you want tools that deliver rich content that lets you convert more prospects into leads and leads into opportunities. What if you could “Unmask” them?

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Solving the Data Decay Problem

Sales and Marketing Management

Issue Date: 2014-11-25. Teaser: CRM software has never been more powerful in painting a picture of your customers and prospects, but end-user frustration leads to data erosion. CRM software has never been more powerful in painting a picture of your customers and prospects, but end-user frustration leads to data erosion.

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