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A Sales Leader’s Blueprint for 2014

SBI Growth

You know you need to begin planning for 2014 now. Steve is a VP of The Americas of a large enterprise software company. Steve asked us to stress test his 2014 sales plan. Steve told us he was going to build 3 elements into his plan for 2014. Why are reps not being taught how to generate demand in the new prospects?

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Your 2014 Marketing Budget Roadmap

SBI Growth

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Get a peek at what the best in class marketing leaders are planning in 2014 and why. Your marketing budget has to reflect the new buying behavior of your customers and prospects.

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Why Your Sales Ops Plan for Next Year May Already Be Obsolete

SBI Growth

Most companies are in the heart of their planning process for 2014. Today’s post provides recommendations for revising your approach for 2014. Planning for new analytics software, Business Intelligence platform or new/upgraded CRM? Are your territories designed to maximize time with customers and prospects?

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This may hit your Sweetspot

Sales 2.0

If you’ve read my stuff before, you’ll know I have one basic prospecting framework I’ve been harking on about for the last 4-5 years. Find trigger events that show changes in your prospect’s environment, giving you a reason to approach them and potentially enough instability that they may switch vendors.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Solving the Data Decay Problem

Sales and Marketing Management

Issue Date: 2014-11-25. Teaser: CRM software has never been more powerful in painting a picture of your customers and prospects, but end-user frustration leads to data erosion. CRM software has never been more powerful in painting a picture of your customers and prospects, but end-user frustration leads to data erosion.

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The #1 Skill Your Reps Are Missing

SBI Growth

The ability to prospect. Sign up here to receive a copy of the Modern Prospecting Toolkit. The same thing is now happening with prospecting. Yesterday’s prospecting techniques are less effective on today’s buyer. In 2014, sales leaders told us they believe it will be as high as 70%. You are frustrated.