SBI Growth

JULY 25, 2013

Have you started thinking about 2014? The best-in-class marketing leaders have already started planning for next year. They follow an annual planning process that starts in July with a Marketing Productivity Benchmark. A productivity benchmark assesses the marketing organization’s capabilities – its strengths and weaknesses.

Outsourcing Services 257

Outsourcing Services Lead Rank Buyer Persona Lead Scoring 257

SBI Growth

OCTOBER 4, 2013

To assist you further, sign-up for SBI’s Sales & Marketing Research Review here. The review presents findings from SBI’s market research in 2013. Gain access to guides and tools to help you make the number in 2014. Market Growth: Often the basis of quota-setting for rapidly growing markets or products.

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Quota Ideal Customer Profile Territories Demographics 306

SBI Growth

JULY 1, 2013

You see visions of making your 2013 and 2014 sales number. 1) Sales / Marketing Budget Spend Shifts. Examine the overall sales/marketing budget spend left for 2013. It’s possible you need to dip into your 2014 budget as well. However, if you execute, this budget reallocation will pay off in spades during 2014.

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Salary Epiphany Top of Funnel Revelation 267

SBI

DECEMBER 29, 2014

2015 looks to be the most exciting year yet for sales and marketing solutions and for those who seek to improve their revenue. 20 Sales & Marketing Vendors to Follow on Twitter @Dreamforce ’14. They’ll all be participating in this year’s Dreamforce 2014 event at the Moscone Center in San Francisco.

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InsideView Tools Decision Maker Twitter 127

SBI Growth

SEPTEMBER 5, 2013

Additional suggestions to stress test your 2014 sales plan. Why Your ‘A’ Players are In High Demand in 2014. Companies are investing in growth for 2014. Social tools have given reps unprecedented access to answer the question “is the grass greener somewhere else?” You want to avoid putting your best in the job market.

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Social Selling Ideal Customer Profile Maximizer Segment 300

SBI Growth

OCTOBER 14, 2013

The annual CMI/MarketingProfs B2B Content Marketing Benchmarks study validates the move toward Content Marketing. Marketing leaders understand that content marketing is King. We are seeing marketing budgets increasing the content development line item. What is the Internal Content Marketing Offering?

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Demand Generation Agencies Marketing How To Face-to-face 316

SBI Growth

JANUARY 18, 2013

This post includes one tool to think more strategically about a part of the business. 2014 and Beyond. It is to align the talent to where the market will be in 2014. The tool shown below shows a quick assessment of Return on Investment. The SBI website abounds in insights and tools that can expand your relevance.

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Compensation Retention Ideal Customer Profile Territories 292

SBI Growth

JULY 21, 2013

Sales forces lack buyer-centered tools for success. When will Sales catch up with Marketing? This blog is focused on the transformation of Sales to incorporate buyer-centered tools. CMO’s can help sales make the number in 2014. Marketing Leaders Guide the Way. Marketing Leaders Guide the Way.

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Top of Funnel Marketing Decision Maker Infusion 335

Score More Sales

DECEMBER 16, 2013

This brings up the first issue you need to think about in 2014 – are you and your company in all the right places online so that potential buyers will find you? People often say that this makes their market too small – instead it helps create clarity and someone will remember those who specialize in this space. Close More Deals.

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Lead Rank Lead Scoring Ideal Customer Profile LinkedIn 256

Sales and Marketing Management

OCTOBER 30, 2020

Author: Jim Ewel This should be the golden age of marketing. We have more tools at our disposal to implement and measure marketing, and, until the pandemic hit, advertising budgets were at record levels. The traditional marketing plan is broken. The traditional marketing organization is broken. How do we fix this?

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Marketing Advertising Advertising Twitter 207

Crunchbase

DECEMBER 6, 2021

There’s no shortage of paid and free sales prospecting tools on the market these days, all touting time-saving features. But who of today’s busy sales professionals has the time to vet hundreds of lead generation and sales prospecting tools, let alone road test them to find the best fit? Search less. Close more.

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Ideal Customer Profile Tools Prospecting Lead Scoring 111

SBI Growth

MARCH 26, 2013

In a recent post , we talked about are you Mr. CMO or VP of Marketing keeping pace with the market. These are the questions we hear most often in marketing organizations. Let’s assume for today’s conversation you have the performance conditions for a level 5 marketing organization. Do I have the right team? How do I know?

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Marketing Scale Analysis Sales Qualified Lead 285

SBI

AUGUST 28, 2014

Want to accelerate your revenue marketing with tools that let you identify, prioritize and nurture leads? Perhaps you want tools that deliver rich content that lets you convert more prospects into leads and leads into opportunities. You’ll find them and more in our new Top Marketing Tools of 2014 guide.

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Tools Sales Tools B2B Media 137

Score More Sales

DECEMBER 23, 2013

CRM: Your CRM system will have to do’s for you (assuming you are setting next actions in your CRM system) – if not, START THIS in 2014. Inbound: Your inbound marketing program, if you use one, will offer you insight as well. The post 9 Steps to Boost Sales in 2014 Part 2 Planning appeared first on Score More Sales.

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InsideView Compensation Inbound Lead Rank 238

Zoominfo

OCTOBER 31, 2018

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. One such tactic?

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Influencer Marketing Hubspot B2B 153

SalesFuel

MAY 5, 2024

Ryan Ruud is the Founder & CEO of Lake One, a modern marketing partner that helps B2B companies drive sales and marketing transformation. He started the firm in 2014 and has led it through double digit growth every year since, attracting funded startups to enterprise clients.

Marketing 52

Marketing Direct Mail Trade Show Hiring 52

Pointclear

FEBRUARY 27, 2014

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. But it’s only a tool. Marketers sometimes see automation as a silver bullet.

Marketing 266

Marketing Strategy Eloqua Marketo 266

SBI

JULY 22, 2014

If you’re a B2B seller you no doubt find it increasingly difficult to make sense of the marketing technology landscape. Scott Brinker of Chiefmartec has created a marketing solution map for each of the past few years. At Smart Selling Tools, we’ve been reporting on sales solutions for seven years. In 2012 it grew to around 350.

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B2B Tools Top of Funnel Marketing 123

A Sales Guy

DECEMBER 3, 2013

For 2014, I’m predicting it will be the year of execution and strategy and most companies won’t be ready. There is a massive influx of tools available to sales organizations. Content marketing is redefining lead generation, SEO and branding. 2014 is the year of execution and strategy. You need to know now.

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Strategy InsideView Hiring Social Media 115

Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. The Importance of Content Marketing. billion in 2014 ( source ).

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Top of Funnel B2B Marketing Social Media 255

SBI

JULY 23, 2013

What if you were given notice today, that your sales plan will double in 2014? You will not be allowed to hire new reps, or rely on new products or new markets to hit the number. It would be insane to think your team can sell twice as much next year as you do this year, with the same number of reps, same products, and same markets.

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Revenue Vendor Hiring Sales Tools 121

SBI Growth

AUGUST 1, 2013

Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014 : A Sales Strategy You Can Execute." The market has dictated. Let the Scorecard tool do the math delivering an overall customer priority score. If you’re below revenue target, budgets get squeezed, programs scrapped and hiring frozen.

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Ideal Customer Profile Tools Scale Hiring 317

SBI Growth

AUGUST 3, 2013

She’s a Marketing VP at a B2B logistics company. The former leader never fully supported or appreciated Kathy’s marketing team efforts. The sales force neglected to utilize marketing developed sales support materials. The sales force neglected to utilize marketing developed sales support materials. Meet Kathy.

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Meeting Top of Funnel Marketing Lead Gen 303

SBI

MAY 7, 2014

Today’s best-in-class sales organizations implement a variety of sales tools to impact their revenue. Announcing the Top 40 Sales Tools of 2014 - a multi-media guide that brings you up to speed on the best tools to increase sale productivity. See which tools we chose for: Contract Management and eSigning.

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Sales Tools Tools Revenue InsideSales 139

SMEI

JANUARY 25, 2023

If You’re a Marketer, You’re a Storyteller: Crafting Effective Campaigns to Help the Climate Crisis Storytelling is one of the most powerful tools in marketing, as it allows you to convey a message in an impactful way and move people to action. After all, working with bad actors (i.e.,

Education 105

Education Marketing Campaigns Nonprofit 105

SBI

OCTOBER 7, 2014

If you’re interested in sales and marketing solutions, we’ve done the pre-planning for you. Get your Walking Trail of Must-See Tools at #DF14 Infographic and do your feet a favor. But also note, that our walking trail shows you which of the must-see sales and marketing tool booths are offering refreshments (and prizes).

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InsideView Tools SalesForce Inside Sales 120

SBI

MARCH 5, 2013

What if today you were given notice that your sales quota will double in 2014. You are not allowed to hire new reps, nor can you rely on new products or new markets to hit the number. You can select and provision for sales tools that will make it possible for reps to sell more. I’m betting your answer is YES.

Revenue 127

Revenue Hiring Decision Maker CRM 127

Sales and Marketing Management

JUNE 1, 2018

Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Get them proficient with more marketing technologies? Storytelling has stood the test of time as a critical skill in sales and marketing?—?and But where to begin?

Marketing 226

Marketing Telemarketing Scale Education 226

SBI Growth

NOVEMBER 28, 2013

With it, you identify areas to improve so your team can make 2014’s number. Had Herb used the tool, he could have better supported Sales. The tool has 9 clickable boxes – each brings you to an explanation. It will also provide steps to undertake for making 2014’s number. What to do for 2014? What to do for 2014?

Lead Rank 275

Lead Rank Lead Scoring Sales Leadership Proposal 275

Customer Centric Selling

SEPTEMBER 20, 2013

Sales Training Article: Top Sales Tool for 2014. By John Kearney, Sales Benchmark Index (SBI) Image courtesy of FrameAngel at FreeDigitalPhotos.net As a Sales Operations leader, you have 3 major challenges heading into 2014. This tool has been around for a few years now. Win-Loss reviews were implemented and conducted.

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Sales Tools Tools Training Collateral 45

The Pipeline

JUNE 25, 2020

You would be correct, except the quote comes from a piece in Forbes in 2014, “4 Steps To A Successful Business Transformation.” I remember when clients started giving reps iPads, loaded them up with collateral, and turned to market and announced, “We are Digital!” I didn’t see any new tools introduced. Or maybe a lack thereof.

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Sage Real Estate Skype Collateral 288

SBI Growth

OCTOBER 19, 2013

This is a major weakness heading into 2014. The pressure to provide marketing contribution to the funnel is greater than ever. The specialist roles involved in executing world class B2B marketing in 2014 is complex. Moving into 2014 with a vacuum in this capability is Death. It’s anyone’s job but theirs.

Demand Generation Agencies 321

Demand Generation Agencies Outsourcing Services Demand Generation Targets Demand Generation 321

SBI Growth

OCTOBER 3, 2013

Planning for 2014 requires a fresh look at the metrics that will determine success. As noted by my colleague Vince Koehler, Marketing has adopted new capabilities. These capabilities force Marketing to transition to new metrics for determining effectiveness. In 2014, communicating with buyers is easier and quicker than ever.

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Top of Funnel Sales Qualified Lead Ideal Customer Profile Referrals 326

SBI Growth

OCTOBER 17, 2013

With 2014 on the horizon, new sales targets will soon be set. Your 2014 number will inform decisions about the makeup of your team next year. Discover the best way to make your 2014 number. Become world class and make your number in 2014. Sometimes shifts in the market dictate that your team needs to grow.

Hiring 292

Hiring Follow-up Top of Funnel Analysis 292

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Not measuring ROI.

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Social Media Media B2B Marketing 147

Sales and Marketing Management

DECEMBER 8, 2014

Issue Date: 2014-12-08. Author: Lynly Schambers Lenox, Group Product Marketing Manager, Adobe Inc. Teaser: The time is fast approaching when filling your car trunk with brochures, catalogs, and other sales tools will be a thing of the past. read more'

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Groups Sales Tools Tools Customer 243

No More Cold Calling

NOVEMBER 21, 2013

You can’t depend on your marketing department to generate real leads. Do you really think marketing can qualify your leads? If so, you can forget about exceeding quota in 2014. You can probably guess what the vice president of sales told his team: Just ignore all leads from marketing, because they suck.

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Sales Qualified Lead Lead Rank Lead Scoring Leads 263