Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. The Importance of Content Marketing. billion in 2014 ( source ).

Top of Funnel 255

Top of Funnel B2B Marketing Social Media 255

SBI

DECEMBER 29, 2014

2015 looks to be the most exciting year yet for sales and marketing solutions and for those who seek to improve their revenue. 20 Sales & Marketing Vendors to Follow on Twitter @Dreamforce ’14. They’ll all be participating in this year’s Dreamforce 2014 event at the Moscone Center in San Francisco.

InsideView 127

InsideView Tools Decision Maker Twitter 127

The Sales Hunter

MARCH 11, 2014

We’ve all been told that selling product features is not the way to sell, but even knowing that, it seems it still is what happens, not only by salespeople, but also by marketing. Case in point: I recently was prompted to change a password for some software I have. Copyright 2014, Mark Hunter “The Sales Hunter.”

Microsoft 247

Microsoft Benefit Consultative Selling Software 247

Sales 2.0

SEPTEMBER 19, 2014

I’m still pretty jazzed up about the Hubspot Inbound 2014 conference that I attended this week. If you know HubSpot primarily for its marketing software and content, you probably already know that we’ve recently released our sixth annual State of Inbound Marketing report.

Inbound 236

Inbound Hubspot Conference Report 236

Sales 2.0

JUNE 29, 2014

About six months after I wrote on my napkin I found out a smart guy in Silicon Valley called Umberto Milletti had already started a software company that produced results using an approach similar to this. Given that this is now 2014, Sweetspot is an iPad first (and only at the moment) tool. I literally wrote on a napkin.

InsideView 309

InsideView Cold Calling Decision Maker Twitter 309

Sales and Marketing Management

NOVEMBER 25, 2014

Issue Date: 2014-11-25. Teaser: CRM software has never been more powerful in painting a picture of your customers and prospects, but end-user frustration leads to data erosion. CRM software has never been more powerful in painting a picture of your customers and prospects, but end-user frustration leads to data erosion.

Data 216

Data Software Software CRM 216

Sales and Marketing Management

OCTOBER 30, 2020

Author: Jim Ewel This should be the golden age of marketing. We have more tools at our disposal to implement and measure marketing, and, until the pandemic hit, advertising budgets were at record levels. The traditional marketing plan is broken. The traditional marketing organization is broken. How do we fix this?

Marketing 207

Marketing Advertising Advertising Twitter 207

SBI Growth

AUGUST 18, 2013

Marketing is tired of taking the blame. In 2014, sales leaders told us they believe it will be as high as 70%. You see an example of an enterprise software rep’s network. Every trend points to the 2014 number being made or missed based on selling in the orange. The ability to prospect. You are frustrated.

Ideal Customer Profile 308

Ideal Customer Profile Lead Rank Sales Methodology Buyer Persona 308

Sales and Marketing Management

JUNE 1, 2018

Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Get them proficient with more marketing technologies? Storytelling has stood the test of time as a critical skill in sales and marketing?—?and But where to begin?

Marketing 226

Marketing Telemarketing Education Scale 226

Hubspot Sales

AUGUST 20, 2024

How to Avoid Choice Paralysis Whether you’re buying enterprise software or deciding which car to buy, complex choices aren’t going anywhere. In the case of something like buying B2B software, consider your budget, the business objective you’re trying to fulfill, integration needs, etc. Here is the tiered structure for Marketing Hub.

Examples 111

Examples Conversion Customer Licensing 111

SBI Growth

JULY 31, 2013

Agile is an approach borrowed from software development. It is customized to the market segment, product and buying persona. In doing so, you are constantly updating and modifying the process to respond to market changes. Your Solution--Modernized Sales Process. Imagine rolling out a new product and never testing it.

Sales Process 321

Sales Process Buyer Persona Buyer Segment 321

Hubspot Sales

SEPTEMBER 4, 2024

If you’re looking for CRM (Customer Relationship Management) software for your startup, a third-party review website like G2.com To help you evaluate your options, I reviewed a range of CRM software and identified the best ones. Lead and Marketing Automation Your CRM should help you easily capture and nurture leads.

Lead Rank 105

Lead Rank Lead Scoring Hubspot Scale 105

The Sales Hunter

JANUARY 23, 2014

Here is just one example of what I received recently: “Our markets are promising. Copyright 2014, Mark Hunter “The Sales Hunter.” Every day I receive at least one email from some salesperson with some “major breakthrough” that is going to change my life, my business, or both. ” Sales Motivation Blog.

Direct Mail 201

Direct Mail Selling Skills Software Software 201

Pointclear

OCTOBER 9, 2013

An important question all sales and marketing departments should be asking themselves is how they can better communicate in order to follow up on leads. He has decades of experience as a marketing communications manager, marketing manager, and sales manager. Marketing automation in the hands of a fool is still a fool’s tool.”.

Follow-up 230

Follow-up Sales Qualified Lead Leads Marketing Qualified Lead 230

Pointclear

MAY 7, 2013

In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. His "Buyer Foresight" approach helps organizations gain predictability by understanding the behavior of their buyers in a changing market. Study Lead Behavior.

Buyer 189

Buyer Buyer Persona Buying Cycle Sales Qualified Lead 189

Sales and Marketing Management

SEPTEMBER 12, 2014

Issue Date: 2014-09-01. Teaser: High-tech workers love their incentive stock options, but Microsoft’s Michele Samoulides says that incentive travel programs are some of the software giant’s most effective motivators. read more'

Incentive 159

Incentive Incentives Microsoft Travel 159

Sales and Marketing Management

FEBRUARY 27, 2014

Issue Date: 2014-02-28. Teaser: For a small business, there are three critical steps to making a collaborative CRM a significant advancement over fragmented pieces of software. For a small business, there are three critical steps to making a collaborative CRM a significant advancement over fragmented pieces of software.

CRM 149

CRM Small Business Small Business Software 149

SBI

OCTOBER 1, 2014

They’ll all be participating in this year’s Dreamforce 2014 event at the Mosconi Center in San Francisco. More than 1400 sessions, more than 350 exhibitors, 18 keynotes, 20 parties, 2 rock concerts, and 5 opportunities to help charities on site, there is perhaps no bigger event for sales and marketers. Act-On Software.

Vendor 139

Vendor Twitter InsideView InsideSales 139

Zoominfo

FEBRUARY 3, 2021

As the person responsible for Innovation at ZoomInfo, a core part of my job is understanding markets where we do not currently offer a solution — but might want to in the future. My research landed me squarely on Bizo, a company that once aspired marketers to “precisely target business people by specific business demographic criteria.”

Data 246

Data Advertising Advertising Lead Rank 246

Understanding the Sales Force

FEBRUARY 17, 2014

Keep the software updated. Better yet, let an outside sales expert, who knows your company and has familiarity with all of the CRM applications on the market, recommend an application for you. This is the start of a bi-weekly complimentary executive education series we''re offering insights readers through 2014.

CRM 274

CRM Webinar Metrics Engineering Report 274

DiscoverOrg Sales

SEPTEMBER 6, 2017

Thousands of unsuspecting diners recently received a free side of cyber terror thanks to point-of-sale malware, a malicious software designed to steal customer payment data. Based in Washington, DC, Jeff’s experience includes broadcasting, strategic communications, PR, marketing, and media analysis.

Ideal Customer Profile 186

Ideal Customer Profile Banking Consumer Vendor 186

Sales and Marketing Management

JULY 19, 2018

Despite the fact that most contemporary sales teams use CRMs, marketing automation systems, lead scoring tools, and any number of related solutions, they still consume an inordinate amount of their time on manual, inefficient and unproductive tasks.

Sales Qualified Lead 185

Sales Qualified Lead Lead Rank Lead Scoring Leads 185

SBI

OCTOBER 7, 2014

Next week I’ll join over 100,000 others in what will be the world’s largest migration of the Salesforce.com ecosystem and the largest software event to-date. If you’re interested in sales and marketing solutions, we’ve done the pre-planning for you. Get your Walking Trail of Must-See Tools at #DF14 Infographic and do your feet a favor.

InsideView 120

InsideView Tools SalesForce Inside Sales 120

SBI

APRIL 29, 2014

Every two weeks, I interview an executive from a top sales and marketing solutions company. What problem/s are you solving for sales and/or marketing organizations? What problem/s are you solving for sales and/or marketing organizations? Nancy: What would you challenge sellers and/or marketers to think about for 2014? .

Up-Sell 135

Up-Sell Closing Revenue Lead Generation 135

SBI

JULY 29, 2014

This post is part of a series of Executive Interviews of top sales and marketing solutions company. What problem/s are you solving for sales and/or marketing organizations? We believe it’s more about “How” the software works rather than “What” the software does. Nancy: What does Perenso do?

Up-Sell 135

Up-Sell Closing Field Sales Revenue 135

Sales and Marketing Management

MAY 28, 2017

What we are selling is not the software product – the set of all the features, in their specific implementation – because there are just not many buyers for this software product. The software just happens to be the part we’re able to build and ship (and the means for us to get our cut). Selling the New Normal.

Software 149

Software Software Guidelines Groups 149

SBI

JULY 16, 2014

This post is part of a series of Executive Interviews of top sales and marketing solutions company. What problem/s are you solving for sales and/or marketing organizations? Geoff: Hushly is a software tool that helps B2B marketers to amplify content reach by up to 5,000% and increase close rates by up to 1,000%.

Lead Rank 139

Lead Rank Up-Sell Marketing Qualified Lead Revenue 139

Fill the Funnel

DECEMBER 10, 2014

Heat Map Magic is a Software as a Service, paid on a monthly basis (yearly plans available). This offer is only valid through the end of 2014. 30 in 30 - 2014 Marketing Web Tools Heat Map Heat Map Magic wordpress' There is no long term commitment to be concerned with. You can learn more about Heat Map Magic here.

Google Analytics 115

Google Analytics Top of Funnel Funnel Video 115

SBI

AUGUST 12, 2014

This post is part of a series of Executive Interviews of top sales and marketing solutions company. What problem/s are you solving for sales and/or marketing organizations? The software prioritizes the steps sales and account teams should take to move their deals through the pipeline. Nancy: What does Revegy  do?

Up-Sell 127

Up-Sell Revenue Closing Infusion 127

SBI

APRIL 1, 2014

Every two weeks, I’ll interview an executive from a top sales and marketing solutions company. What problem/s are you solving for sales and/or marketing organizations ? Sales portals, emails, old documents, ask marketing, interrupt your colleague? In April 2014, we will launch our 2.0 Nancy: What does WittyParrot do?

Up-Sell 126

Up-Sell Decision Maker Revenue Closing 126

SBI

APRIL 15, 2014

Every two weeks, I interview an executive from a top sales and marketing solutions company. What problem/s are you solving for sales and/or marketing organizations ? Frank: Marseli is a software and services company that helps sales and marketing teams improve performance through simple, easy to use and affordable diagnostic tools.

Up-Sell 127

Up-Sell Revenue Lead Rank Closing 127

Sales Training Connection

JANUARY 8, 2014

The good news is new software tools are available that can help. Easy-to-use and inexpensive software from companies, like Less Meetings , can help salespeople set agendas, keep minutes, automate follow-up and build in accountability. Rumor has it that 2014 is likely to be a pretty good year for the business economy.

Meeting 116

Meeting Call-back Distribution Software 116

SBI

MAY 14, 2014

Every two weeks, I interview an executive from a top sales and marketing solutions company. What problem/s are you solving for sales and/or marketing organizations? The applications seamlessly integrate with each other, as well as with marketing automation systems and CRM solutions. Nancy: What does SAVO do?

Up-Sell 123

Up-Sell Revenue Collateral Closing 123

Sales Hacker

SEPTEMBER 3, 2024

Dennis started at Procore as EVP of Sales in 2014, before moving to the CRO role in 2018 where he was responsible for driving revenue across all customer-facing functions including Sales, Marketing, Customer Success, Rev Ops, Procore.org and Business Development. Before that, Dennis spent 8.5 Brought to you by Vanta.

Hiring 123

Hiring Scale Face-to-face Maximizer 123

Pointclear

SEPTEMBER 29, 2015

I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

Account Based Marketing 100

Account Based Marketing Lead Generation Account Government 100

SBI

MARCH 18, 2014

Every two weeks, I’ll interview an executive from a top sales and marketing solutions company. What problem/s are you solving for sales and/or marketing organizations ? Henry: We solve the number one problem facing sales and marketing organizations today – Bad Data. This week I interview Henry Schuck of DiscoverOrg.

Up-Sell 139

Up-Sell Revenue Closing Marketo 139

DiscoverOrg Sales

MAY 7, 2015

Or at least that’s what a recent report by Forrester Research, an independent and leading research company in the marketing and technology space, has predicted. Consider Marketing Technology vendors and their target audience: marketers. By 2020, the B2B SALESMAN WILL BE DEAD. Source: [link] ).

Lead Rank 120

Lead Rank B2B Education Research 120