SBI Growth

DECEMBER 2, 2013

As CMO, you’re constantly trying to answer these 2 burning questions: Are customers responding to our marketing campaigns? What are we doing to adjust to the market demands? Perhaps in the past you laid out a multi-year marketing plan, or simply went year-to-year. It’s a solid marketing plan with an agile process approach.

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Demand Generation Targets Demand Generation Marketing Buyer Persona 310

SBI Growth

SEPTEMBER 15, 2013

As a Sales Operations leader, you have 3 major challenges heading into 2014. Understanding how your customers are evolving and determining whether your sales team is keeping pace. It has never been more necessary than it is heading into 2014. It may serve as inspiration for your 2014 strategic planning.

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SBI Growth

OCTOBER 4, 2013

This blog addresses how sales reps can ensure their quota is realistic and attainable. Many sales reps are forced to accept a quota that is neither. Over 65% of Sales Goals are driven by Executive and Corporate expectations. If their projections are unrealistic, so are the sales reps’ quotas. Bottom-Up Quota Setting.

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SBI Growth

JANUARY 18, 2013

Talent management is a top priority for HR leaders who support sales organizations. But a recent interview with a HR leader revealed another level of sales leader support. At first, it may not seem like an HR leader would be involved in shaping sales force structure. 2014 and Beyond. Recruiting is critical.

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SBI Growth

SEPTEMBER 22, 2013

You’re completing 2013 and building your marketing strategy for 2014. Perhaps you’re beginning to roll out marketing automation or some form of company-wide communication program. Maybe you are supporting sales with a CRM implementation, linking your marketing collateral into each phase. Product Marketing.

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Eloqua Marketo Buyer Persona Collateral 316

SBI Growth

JULY 25, 2013

Have you started thinking about 2014? The best-in-class marketing leaders have already started planning for next year. They follow an annual planning process that starts in July with a Marketing Productivity Benchmark. A productivity benchmark assesses the marketing organization’s capabilities – its strengths and weaknesses.

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Outsourcing Services Lead Rank Buyer Persona Lead Scoring 257

SBI Growth

JULY 1, 2013

You see visions of making your 2013 and 2014 sales number. If you’re like most VP-Sales, this is money you most likely don’t have. If you’re like most VP-Sales, this is money you most likely don’t have. If you want to survive as VP-Sales, these projects must get off the ground. 2) Rethink Sales Team Head Count.

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Salary Epiphany Top of Funnel Revelation 267

SBI Growth

OCTOBER 14, 2013

The annual CMI/MarketingProfs B2B Content Marketing Benchmarks study validates the move toward Content Marketing. Marketing leaders understand that content marketing is King. We are seeing marketing budgets increasing the content development line item. What is the Internal Content Marketing Offering?

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SBI Growth

SEPTEMBER 5, 2013

‘A’ player sales reps are a unique breed. To clarify an ''A'' player is a sales rep who consistently performs in the top 10% of production and exhibits model behavior. As a VP of Sales, you pride yourself on taking care of your best. During the research for this event , SBI heard from over 2,200 ‘A’ Player Sales Reps.

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Score More Sales

DECEMBER 16, 2013

This brings up the first issue you need to think about in 2014 – are you and your company in all the right places online so that potential buyers will find you? People often say that this makes their market too small – instead it helps create clarity and someone will remember those who specialize in this space. Close More Deals.

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Lead Rank Lead Scoring Ideal Customer Profile LinkedIn 256

The Pipeline

FEBRUARY 27, 2014

Using content marketing to drive sales will certainly only continue to grow exponentially in 2014. Nearly every company, small or large, will use this tactic to increase their sales. If you look back on content marketing, you’ll come across examples that predate the Internet. The Pipeline Guest Post - Megan Totka

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Score More Sales

DECEMBER 23, 2013

Now that you are working to grow visibility as a seller and think like a publisher, work to craft a plan to make sales increases happen. Over many years and hundreds of sales teams, I’ve seen the most successful sellers work a plan and plan their work. I crafted plans to work hard to keep myself on track. What Plans do I Need?

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InsideView Compensation Inbound Lead Rank 238

SBI Growth

JULY 21, 2013

The sales field is suffering. Sales forces lack buyer-centered tools for success. When will Sales catch up with Marketing? Sales field alignment with the modern day buyer requires more than lip service. This blog is focused on the transformation of Sales to incorporate buyer-centered tools.

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The Pipeline

JANUARY 2, 2014

As the first post of the years, I thought I would set the tone for the blog and hopefully sales in 2014. Let’s start by setting straight some unadulterated s**t that has made its way into main stream sales over the last few years. A cute marketing term that elevated the noise created by Sales 2.0, Big difference.

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Demand Generation Demand Generation Targets Sales Cycle Comparison 295

Engage Selling

AUGUST 15, 2014

It’s an honor to be added to the Top 50 Sales & Marketing Blogs 2014 list! Thanks to readers and followers just like you, Engage Selling Solutions is once again among the most trusted sources for salespeople all around the world!

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Marketing Sales 59

Sales and Marketing Management

AUGUST 8, 2013

Teaser: Believe it or not, it's time to plan for 2014. Believe it or not, it's time to plan for 2014. Stretch goals (both in revenue and in profit) are a given, but the question is, how much? If you want to be sure that the revenue supports the budget, define your revenue goals first, and then build the budget.

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Revenue 176

SBI Growth

SEPTEMBER 11, 2014

As you look back on 2014, did your marketing team accomplish their goals? Did your team provide enough leads for your sales leader? Lead Generation CMO Resources CMO Marketing Strategy' This is the time of year leaders begin to plan for 2015. As you review your performance, and contemplate next year, you have two choices.

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Leads Marketing Qualified Lead Strategy Marketing 306

Sales and Marketing Management

JULY 22, 2014

Issue Date: 2014-07-23. Teaser: SnapRetail, a marketing automation solution provider for independent store owners, struggled with what many companies face – a sales and marketing disconnect. Read about the fix.

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Zoominfo

JUNE 25, 2019

Dirty data impacts all areas of an organization, including marketing, lead generation, customer relationships, and finance. Here are some statistics for you to pay attention to: 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. Key Takeaways About B2B Database Marketing.

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B2B Data Marketing Buyer Persona 213

Pointclear

MAY 30, 2014

B2B Marketing B2B Sales' To illustrate his point, he used the example of the invention of intermodal shipping, which allows for the shipping of a container full of goods on multiple modes of transport (truck, ship) without having to load, unload and re-load.

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Transportation Government B2B Examples 222

Increase Sales

JANUARY 1, 2014

” This word is jammed pack with emotions that are needed to achieve those repetitive business growth goals such as increase sales to personal goals of decrease weight. Sales Training Coaching Tip: Almost 50% of American set resolutions and only 8% achieve them. Sales Training Coaching Tip: LinkedIn is a great resource.

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eBook Coaching Intent Influencer 128

No More Cold Calling

DECEMBER 23, 2014

Phillip Twyford, director of sales and marketing for Tico Mail Works, had the exact same realization, which he outlines in this week’s guest post. I first started in marketing in 1987. I was 16 years old and working in Arnotts department store as a sales assistant. Nothing replaces the power of an in-person connection.

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Sales and Marketing Management

SEPTEMBER 25, 2014

Issue Date: 2014-09-26. Teaser: Ostensibly, sales and marketing work toward a common goal - increased sales. Here's a closer look at sales and marketing alignment and how to create true sales enablement. Ostensibly, sales and marketing work toward a common goal - increased sales.

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Marketing Sales Enablement Sales How To 189

Zoominfo

OCTOBER 31, 2018

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. One such tactic?

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Influencer Marketing Hubspot B2B 153

Sales and Marketing Management

OCTOBER 30, 2020

Author: Jim Ewel This should be the golden age of marketing. We have more tools at our disposal to implement and measure marketing, and, until the pandemic hit, advertising budgets were at record levels. The traditional marketing plan is broken. The traditional marketing organization is broken. How do we fix this?

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SBI

DECEMBER 29, 2014

2015 looks to be the most exciting year yet for sales and marketing solutions and for those who seek to improve their revenue. 20 Sales & Marketing Vendors to Follow on Twitter @Dreamforce ’14. They’ll all be participating in this year’s Dreamforce 2014 event at the Moscone Center in San Francisco.

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InsideView Tools Decision Maker Twitter 127

The Sales Hunter

JUNE 3, 2014

I was recently recognized as one of the top 50 sales & marketing influencers for 2014. The list is compiled by a leading global sales authority, Top Sales World. Top Sales World is based out of Europe and the United States. Blog Professional Selling Skills Sales Motivation sales motivation'

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Influencer Marketing Selling Skills Motivation 225

Sales and Marketing Management

JUNE 1, 2018

Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Get them proficient with more marketing technologies? Storytelling has stood the test of time as a critical skill in sales and marketing?—?and

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Marketing Telemarketing Scale Education 226

A Sales Guy

DECEMBER 3, 2013

Last year I predicted that 2013 would be the year of hiring, that sales people would be on the move, freed from the downturn in the economy and feeling safe, I predicted sales people would start looking for new opportunities. I saw a lot of organizations trim their dead weight and build new and improved sales organizations.

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Strategy InsideView Hiring Social Media 115

SBI

AUGUST 28, 2014

Want to accelerate your revenue marketing with tools that let you identify, prioritize and nurture leads? You’ll find them and more in our new Top Marketing Tools of 2014 guide. We’ve scoured the marketing landscape to identify what we believe are top tools for B2B marketers. Think we missed something?

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Tools Sales Tools B2B Media 137

SBI Growth

AUGUST 3, 2013

She’s a Marketing VP at a B2B logistics company. The CEO just introduced her to the new sales leader. The last VP of Sales got canned at the end of Q2. Kathy had done everything she could to support the sales team. The former leader never fully supported or appreciated Kathy’s marketing team efforts.

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Meeting Top of Funnel Marketing Lead Gen 303

SalesFuel

MAY 5, 2024

Ryan Ruud is the Founder & CEO of Lake One, a modern marketing partner that helps B2B companies drive sales and marketing transformation. He started the firm in 2014 and has led it through double digit growth every year since, attracting funded startups to enterprise clients. That doesn’t do any good to anybody."

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SBI Growth

AUGUST 15, 2013

Organizations that have achieved real sales and marketing alignment are as rare as unicorns. This is the time of year when leaders start mapping out 2014. Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute.” sales cycle duration. This wasn’t easy.

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Top of Funnel Marketing Lead Generation Face-to-face 282

Sales and Marketing Management

JANUARY 13, 2014

Issue Date: 2014-01-13. Teaser: As compelling as the inbound marketing message sounds on the surface, it simply doesn’t stand up to logic in the B2B sector. As compelling as the inbound marketing message sounds on the surface, it simply doesn’t stand up to logic in the B2B sector. Author: Jeffrey L. read more'

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Inbound B2B Marketing 215

Sales Hacker

NOVEMBER 5, 2024

He currently leads Atrium, makers of sales performance management software to help organizations measure and improve sales performance. Previously, he founded TalentBin, a talent search engine and recruiting CRM that was acquired by Monster Worldwide in 2014. 11:03) The evolution of sales management roles and responsibilities.

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Your Sales Management Guru

JULY 14, 2014

2014-15: How will you stand out in the marketplace? Embedded as one of the key components in the marketing segment was building a vertical market using Cloud solutions to increase sales velocity, one of the sub-elements was using Thought Leadership Marketing to help you stand out in the marketplace.

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Lead Scoring Lead Rank Microsoft Face-to-face 80

SBI Growth

OCTOBER 3, 2013

Planning for 2014 requires a fresh look at the metrics that will determine success. As noted by my colleague Vince Koehler, Marketing has adopted new capabilities. These capabilities force Marketing to transition to new metrics for determining effectiveness. Similarly, sales reps and managers require a new set of capabilities.

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Top of Funnel Sales Qualified Lead Ideal Customer Profile Referrals 326