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Inside vs. OutsideSales. Inside sales reps often sell remotely, from an office base, while outsidesales reps travel, brokering face-to-face deals. 47% of all salespeople work in inside sales, with 53% representing outsidesales. So, which go-to-market should you choose? It’s all sales.
As you plan for 2014, are you investing enough in both? Your people will need new capabilities to thrive in a changing market. Sales Operations is responsible for creating that winning environment. Performance culture is studied in depth in our 2014 Research Tour. 80% of its sales team was outsidesales reps.
Better yet, let an outsidesales expert, who knows your company and has familiarity with all of the CRM applications on the market, recommend an application for you. This is the start of a bi-weekly complimentary executive education series we''re offering insights readers through 2014. Help users with usability issues.
Similarly, your business's inside sales team needs the right technology to be as productive and impactful as possible. Not to mention, just because the tools and tech you have in place for your outsidesales team work well for their needs, doesn't necessarily mean they'll be an ideal fit for your inside sales reps, too.
More about our guest Steve Pacinelli: Having built a career squarely at the intersection of technology and real estate, Steve Pacinelli brings significant value to the role of VP of Strategic Marketing, and will serve on the Leadership Board with BombBomb, a software company that helps people build relationships through video (RTV).
I also knew, as head of the food delivery business in Europe, that we were late in our entry into the market, and that the industry was evolving at an unprecedented rate. The solution required a distributed and remote sales force, with reps living in central locations so they could cover multiple countries and languages.
Lots of sales people took advantage of 2013 to move and find better fits, but companies also do a lot of moving. I saw a lot of organizations trim their dead weight and build new and improved sales organizations. For 2014, I’m predicting it will be the year of execution and strategy and most companies won’t be ready.
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