SBI Growth

SEPTEMBER 15, 2013

As a Sales Operations leader, you have 3 major challenges heading into 2014. It has never been more necessary than it is heading into 2014. To assist you further, sign-up for SBI’s Sales & Marketing Research Review here. Marketing is creating relevant content that the sales team can leverage throughout sales campaigns.

Tools 300

Tools Sales Tools Collateral Vendor 300

Steven Rosen

JUNE 1, 2014

Top Sales & Marketing Influencers. For the second year running, I was honoured to have made the list of The Top Sales & Marketing Influencers. . Each year, Top Sales World engages a small team of professional researchers to discover who are the sales and marketing experts, who genuinely influence the way we think, and sell.

Influencer 298

Influencer Marketing Social Media eBook 298

SBI Growth

SEPTEMBER 22, 2013

You’re completing 2013 and building your marketing strategy for 2014. Perhaps you’re beginning to roll out marketing automation or some form of company-wide communication program. Maybe you are supporting sales with a CRM implementation, linking your marketing collateral into each phase. Product Marketing.

Eloqua 316

Eloqua Marketo Buyer Persona Collateral 316

SBI Growth

OCTOBER 4, 2013

To assist you further, sign-up for SBI’s Sales & Marketing Research Review here. The review presents findings from SBI’s market research in 2013. Gain access to guides and tools to help you make the number in 2014. Market Growth: Often the basis of quota-setting for rapidly growing markets or products.

Quota 306

Quota Ideal Customer Profile Territories Demographics 306

SBI Growth

SEPTEMBER 5, 2013

Additional suggestions to stress test your 2014 sales plan. Why Your ‘A’ Players are In High Demand in 2014. Companies are investing in growth for 2014. You want to avoid putting your best in the job market. They are the difference between making and missing the 2014 number. What You Should Do Now.

Social Selling 300

Social Selling Ideal Customer Profile Maximizer Segment 300

SBI Growth

JANUARY 18, 2013

2014 and Beyond. It is to align the talent to where the market will be in 2014. It also complemented the Go To Market strategy by adding a new way to reach customers. Think about the future: What should your sales organization look like in 2014 and beyond? Lead Development. Enter your own assumptions. And beyond.

Compensation 292

Compensation Retention Ideal Customer Profile Territories 292

SBI Growth

JULY 1, 2013

You see visions of making your 2013 and 2014 sales number. 1) Sales / Marketing Budget Spend Shifts. Examine the overall sales/marketing budget spend left for 2013. It’s possible you need to dip into your 2014 budget as well. However, if you execute, this budget reallocation will pay off in spades during 2014.

Salary 267

Salary Epiphany Top of Funnel Revelation 267

SBI Growth

OCTOBER 14, 2013

The annual CMI/MarketingProfs B2B Content Marketing Benchmarks study validates the move toward Content Marketing. Marketing leaders understand that content marketing is King. We are seeing marketing budgets increasing the content development line item. What is the Internal Content Marketing Offering?

Demand Generation Agencies 316

Demand Generation Agencies Marketing How To Face-to-face 316

The Pipeline

JANUARY 2, 2014

As the first post of the years, I thought I would set the tone for the blog and hopefully sales in 2014. A cute marketing term that elevated the noise created by Sales 2.0, This often leads to the reality that the best potential buyers, those will benefit and deliver revenue as a result, are not in the market.

Demand Generation Targets 295

Demand Generation Targets Demand Generation Sales Cycle Comparison 295

SBI Growth

JULY 21, 2013

When will Sales catch up with Marketing? CMO’s can help sales make the number in 2014. Marketing Leaders Guide the Way. A strength of the marketing discipline is a natural thirst for buyer insights. A strength of the marketing discipline is a natural thirst for buyer insights.

Top of Funnel 335

Top of Funnel Marketing Decision Maker Infusion 335

SBI Growth

MARCH 26, 2013

In a recent post , we talked about are you Mr. CMO or VP of Marketing keeping pace with the market. These are the questions we hear most often in marketing organizations. Let’s assume for today’s conversation you have the performance conditions for a level 5 marketing organization. Do I have the right team? How do I know?

Marketing 285

Marketing Scale Analysis Sales Qualified Lead 285

SBI Growth

SEPTEMBER 11, 2014

As you look back on 2014, did your marketing team accomplish their goals? Lead Generation CMO Resources CMO Marketing Strategy' This is the time of year leaders begin to plan for 2015. Did your team provide enough leads for your sales leader? As you review your performance, and contemplate next year, you have two choices.

Leads 306

Leads Marketing Qualified Lead Strategy Marketing 306

Score More Sales

DECEMBER 16, 2013

This brings up the first issue you need to think about in 2014 – are you and your company in all the right places online so that potential buyers will find you? People often say that this makes their market too small – instead it helps create clarity and someone will remember those who specialize in this space. Close More Deals.

Lead Scoring 256

Lead Scoring Lead Rank Ideal Customer Profile LinkedIn 256

SBI Growth

JULY 31, 2014

As a marketing leader, you have a revenue contribution goal. We are more than half way thru 2014. Content Marketing CMO Marketing Resources' The question you should be asking yourself is – are you going to hit it? Has your team been able to execute your vision and contribute to revenue?

Marketing 288

Marketing Resources Revenue 288

The Pipeline

FEBRUARY 27, 2014

Using content marketing to drive sales will certainly only continue to grow exponentially in 2014. If you look back on content marketing, you’ll come across examples that predate the Internet. Content marketing is certainly not a new strategy, but it is one that has been made easier by technology.

Marketing 276

Marketing Small Business Small Business Survey 276

SBI Growth

MARCH 21, 2014

Do you have your 2014 content marketing plan in place? Content is king in today’s modern marketing world. Content Marketing CMO Marketing Resources' There will be many moving pieces to your strategy. And many things you will need to think through. You need to create content that your buyer cares about.

Marketing 293

Marketing Coaching How To Resources 293

Pointclear

FEBRUARY 27, 2014

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Marketing automation doesn’t identify your best target audiences. This worries me.

Marketing 266

Marketing Strategy Eloqua Marketo 266

SBI Growth

AUGUST 3, 2013

She’s a Marketing VP at a B2B logistics company. The former leader never fully supported or appreciated Kathy’s marketing team efforts. The sales force neglected to utilize marketing developed sales support materials. The sales force neglected to utilize marketing developed sales support materials. Meet Kathy.

Meeting 303

Meeting Top of Funnel Marketing Lead Gen 303

No More Cold Calling

DECEMBER 23, 2014

Phillip Twyford, director of sales and marketing for Tico Mail Works, had the exact same realization, which he outlines in this week’s guest post. I first started in marketing in 1987. Nothing replaces the power of an in-person connection. Here’s his take: “It struck me today at lunch just how quiet the kitchen was.

Face-to-face 276

Face-to-face Social Media Facebook Film 276

Sales and Marketing Management

JULY 22, 2014

Issue Date: 2014-07-23. Teaser: SnapRetail, a marketing automation solution provider for independent store owners, struggled with what many companies face – a sales and marketing disconnect. Read about the fix.

Case Study 250

Case Study Study Lead Nurturing Face-to-face 250

Sales and Marketing Management

OCTOBER 27, 2014

Issue Date: 2014-10-27. Author: Amit Khanna, President of Small and Medium Business, SalesGenie. Teaser: In an era when statistics show that as much as 60% of a purchasing decision has been made before companies even realize that a buyer is a prospect, are salespeople even relevant?

SalesGenie 280

SalesGenie Marketing Buyer Prospecting 280

SBI Growth

OCTOBER 3, 2013

Planning for 2014 requires a fresh look at the metrics that will determine success. As noted by my colleague Vince Koehler, Marketing has adopted new capabilities. These capabilities force Marketing to transition to new metrics for determining effectiveness. In 2014, communicating with buyers is easier and quicker than ever.

Top of Funnel 326

Top of Funnel Sales Qualified Lead Ideal Customer Profile Referrals 326

SBI Growth

AUGUST 15, 2013

Organizations that have achieved real sales and marketing alignment are as rare as unicorns. This is the time of year when leaders start mapping out 2014. Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute.” What percentage of leads should come from marketing?

Top of Funnel 282

Top of Funnel Marketing Lead Generation Face-to-face 282

SBI Growth

OCTOBER 19, 2013

This is a major weakness heading into 2014. The pressure to provide marketing contribution to the funnel is greater than ever. The specialist roles involved in executing world class B2B marketing in 2014 is complex. Moving into 2014 with a vacuum in this capability is Death. It’s anyone’s job but theirs.

Demand Generation Agencies 321

Demand Generation Agencies Outsourcing Services Demand Generation Targets Demand Generation 321

Sales and Marketing Management

JULY 28, 2014

Issue Date: 2014-07-28. Teaser: It’s a far too common scenario: You build the capability of your marketing department by hiring agency support, but then find yourself buckling under the weight of managing the agency. Author: Nick Herinckx. Aren’t agencies supposed to take things off of your plate? read more'

Marketing 246

Marketing 246

SBI Growth

JULY 30, 2013

Changes in marketing organizations today are accelerating at a greater pace than ever before. This is the time of year when Marketing leaders start mapping out 2014 changes. Making the Number in 2014 starts now. Are your marketing campaigns generating the desired return on marketing spend? Background.

Lead Rank 325

Lead Rank Penetration Collateral Analytics 325

Sales and Marketing Management

AUGUST 3, 2014

Issue Date: 2014-07-01. Author: Tim Riesterer, Chief Strategy and Marketing Officer, Corporate Visions, Inc. Teaser: A picture is worth 1,000 words, and studies prove that some pictures are more memorable - and more impactful - than others. read more'

Study 331

Study Strategy Marketing 331

SBI Growth

OCTOBER 17, 2013

With 2014 on the horizon, new sales targets will soon be set. Your 2014 number will inform decisions about the makeup of your team next year. Discover the best way to make your 2014 number. Become world class and make your number in 2014. Sometimes shifts in the market dictate that your team needs to grow.

Hiring 292

Hiring Follow-up Top of Funnel Analysis 292

SBI Growth

AUGUST 8, 2013

Download the Marketing Team Ride-Along Best Practices Toolkit to transform your marketing team. Why Marketing Leaders Should Take Notice. What is a Marketing Ride-Along? Marketing leaders can borrow sales brilliance by incorporating the sales field ‘ride-alongs’ approach. The New Marketing ‘Ride-along’.

Marketing 282

Marketing Coaching Report Salary 282

SBI Growth

OCTOBER 10, 2013

Perhaps you implemented a new CRM, Marketing Automation or Enterprise based social network. You would leverage; buyer personas, buyer process maps, a custom sales process, assign the right people and build a marketing campaign. Participate and learn what top companies are doing to make the number in 2014. Author: John Staples.

Decision Maker 320

Decision Maker Buyer Persona Trends Buyer 320

No More Cold Calling

NOVEMBER 21, 2013

You can’t depend on your marketing department to generate real leads. Do you really think marketing can qualify your leads? If so, you can forget about exceeding quota in 2014. You can probably guess what the vice president of sales told his team: Just ignore all leads from marketing, because they suck.

Sales Qualified Lead 263

Sales Qualified Lead Lead Scoring Lead Rank Leads 263

The Pipeline

JUNE 30, 2014

July 1, 2014 is the day the new Canadian Anti-Spam Legislation goes into effect. But the reality is that those Nigerian princes will still be hitting your inbox, of course given that it is 2014 most now end up directly in the junk box. But tomorrow will not be a happy day for many businesses, sales people and sales organizations.

Cold Calling 302

Cold Calling Government Direct Mail Inbound 302

SBI Growth

SEPTEMBER 4, 2013

Your marketing strategy is not just about making the number this year. Great CMO’s set a strategy to make the number in 2014 and beyond. As the CMO you’ve done everything you can without the use of marketing automation. You now have the support of the CEO to modernize the marketing organization. Why would they?

Hiring 303

Hiring Sales Qualified Lead Lead Scoring Lead Rank 303

SBI Growth

AUGUST 17, 2013

The CEO realized it was time to reinvent the Marketing organization. The key to marketing transformation is creating a measurable, customer-centric, market-driven organization. Are you contributing 30% of the revenue via marketing driven campaigns? Martyn is a board member for the Chief Marketing Officer Council.

Ideal Customer Profile 328

Ideal Customer Profile Hiring Lead Rank Compensation 328

SBI Growth

NOVEMBER 28, 2013

With it, you identify areas to improve so your team can make 2014’s number. It will also provide steps to undertake for making 2014’s number. What to do for 2014? Facilitate a meeting between sales and corporate leadership to propose your approach for ensuring 2014 strategy execution. What to do for 2014?

Lead Rank 275

Lead Rank Lead Scoring Sales Leadership Proposal 275

SBI Growth

OCTOBER 29, 2013

Couple that with preparing for 2014 and you are maxed out. Schedule a review of your 2014 plan at your office here. The implications of you not being deeply engaged in 2014 planning are many: Bad Earnings — You get an unfair number. How You Avoid Losing the 2014 Battle. You are sprinting to finish the current year.

Territories 308

Territories Compensation Buyer Google 308

SBI Growth

AUGUST 24, 2013

Your Reach on LinkedIn will be one of your best sales assets in 2014. LinkedIn Profiles, Reach & Referrals is how you make your number in 2014. What else can you do to make the number in 2014? Use Your Buyer Personas – Buyer personas aren’t created just for marketing. Bottom line for 2014: the buyer has evolved.

LinkedIn 310

LinkedIn Buyer Persona Referrals Networking 310