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Your 2014 Marketing Budget Roadmap

SBI Growth

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Get a peek at what the best in class marketing leaders are planning in 2014 and why. By signing up, you will get a copy of our Marketing Spend Assessment tool and Best Practice.

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2 Ways to Dominate 2014 on Your Current Budget

SBI Growth

You see visions of making your 2013 and 2014 sales number. It’s possible you need to dip into your 2014 budget as well. However, if you execute, this budget reallocation will pay off in spades during 2014. At the end of the business case you should be able to say: “Yes, I can afford this project because of the ROI in 2014.”.

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The CMO’s Achilles' Heel

SBI Growth

B2B CMO''s largely do not have direct reports with expertise in demand generation. This is a major weakness heading into 2014. The specialist roles involved in executing world class B2B marketing in 2014 is complex. Every CMO must have a ‘right-hand’ report with substantial demand generation experience to be successful.

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How to Drive Sales in 2014 with Content Marketing

SBI Growth

When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. By attending, you will get a copy of our Content Grader Tool + dozens more tools free. A 3rd party will never know the customer like your internal team.

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How to Assess and Sequence Your Sales Initiatives

SBI Growth

He had been given an aggressive goal for 2014. I completely lost the battle on the 2014 revenue number” he said. “My The SBI Sales Initiative Assessment Tool has answers. No matter what initiatives your sales organization is considering, this tool carefully evaluates them. The topic was his number. I got out-negotiated.

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Top 10 Priorities for the Newly Hired CMO

SBI Growth

Great CMO’s set a strategy to make the number in 2014 and beyond. Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute." Participate and learn what top companies are doing to make the number in 2014. Use the tools available to good advantage; your competitor is.

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The Rise of the Agile Performance Review

SBI Growth

It includes a tool to customize for your own agile reviews. The Agile Performance Review is just one of a range of tools you''ll receive. Converting to Agile Performance Reviews will help you Make the Number in 2014. CRM tools now include dashboards that give instantaneous views. Content creation & demand generation.