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Marketing Automation is Not Marketing Strategy

Pointclear

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. Marketers thought that the new CRM software would solve their customer service and customer retention problems. But it’s only a tool. It can’t develop value propositions.

Marketing 266
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Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Sales and Marketing Management

“Whether it’s this year, 10 years from now or 100 years from now, a marketer’s success or failure will come down to one crucial skill: the ability to be an engaging and persuasive storyteller,” stated Amit Bivas, head of marketing at Optimove, makers of software that collects data to enhance customer relationships.

Marketing 226
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Team selling – lone wolfs no longer reign supreme

Sales Training Connection

Today, salespeople have available easy-to-use and powerful CRM systems and software applications that allow them to share information and insights to a degree that was hard to image even 5 years ago. Today customers expect sales people to know more and know it at a higher level of proficiency than in times past.

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20 Clutch Sales Prospecting Tools for 2022

Crunchbase

Although no number of lead prospecting tools can replace the value of the personal touch of relationship building, taking advantage of modern sales prospecting software is an easy way to cut down on tedious and repetitious tasks so you can close more deals. For instance, software can be used to search and manage a prospect list.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Consultative selling and selling consultatively – don’t confuse them!

Sales Training Connection

They expect sales reps to provide new ideas, imagination, and insights to: manufacture products more quickly, improve product quality, shorten order times, or improve the customer service experience. ©2014 Sales Momentum, LLC. Consultative skills. The second set of skills relates back to Ian’s point in the article.

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The Evolution of CRM (And Where it’s Going) in the Future

Sales Hacker

Neglecting your customers and ignoring their journey could easily sink your brand. As explored in CMO’s 2018 Highlights & Insights Report , today’s buyers feel that customer service is the most important factor that impacts their purchasing decision. 5) Data everywhere will improve Customer Success.

CRM 88