SBI Growth

DECEMBER 2, 2013

In this post we’ll focus on the B2B Demand Generation (DG) plan. Download the 2014 B2B Demand Generation Planning template here to get started. B2B Demand Generation – Building a Base Plan. Acquire campaigns focused on new logo acquisition within a specific vertical, channel or region.

Demand Generation Targets 310

Demand Generation Targets Demand Generation Marketing Buyer Persona 310

SBI Growth

SEPTEMBER 4, 2013

Great CMO’s set a strategy to make the number in 2014 and beyond. Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute." Participate and learn what top companies are doing to make the number in 2014. Your marketing strategy is not just about making the number this year.

Hiring 303

Hiring Sales Qualified Lead Lead Rank Lead Scoring 303

SBI Growth

OCTOBER 28, 2013

We have included his insight as part of our 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute." Participate and learn what Doug and other forward-thinking executives are doing to make the number in 2014. Doug recently shared his Top 10 Marketing priorities with SBI.

Outsourcing Services 300

Outsourcing Services Demand Generation Agencies Lead Rank Lead Scoring 300

SBI Growth

FEBRUARY 6, 2014

Demand generation managers, campaign managers, lead development representatives, etc. What distribution channels will be used? So, how will you generate more leads? Content marketing will get you to you 2014 revenue contribution goal. This has been a popular sentiment for quite some time. Follow @cdieckmeyer.

Leads 288

Leads Marketing Qualified Lead Distribution How To 288

SBI Growth

FEBRUARY 6, 2014

Demand generation managers, campaign managers, lead development representatives, etc. What distribution channels will be used? So, how will you generate more leads? Content marketing will get you to you 2014 revenue contribution goal. This has been a popular sentiment for quite some time. Follow @cdieckmeyer.

Leads 180

Leads Marketing Qualified Lead Distribution How To 180

Partners in Excellence

OCTOBER 27, 2014

Demand Generation/Lead Gen/Content Marketing/Nurturing. Go To Customer/Sales Deployment Models/Inside/Outside/Channel/Web/Hybrid. Those were the issues I saw a year ago, talking about the key issues for 2014. Recruiting/Onboarding. Marketing/Sales Integration. Sales Automation/Tools. Marketing Automation/Tools.

Fashion 112

Fashion Face-to-face Social Media Analytics 112

Tenfold

AUGUST 30, 2017

And, according to The Digital Evolution in B2B Marketing, a 2014 research conducted by the Marketing Leadership Council of CEB (now known as Gartner) in partnership with Google, this person will not face a sales rep until 57 percent of their buyer’s journey is done. This share spans across a variety of channels.

Outsourcing Services 79

Outsourcing Services Buyer B2B Lead Rank 79