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Your 2014 Marketing Budget Roadmap

SBI Growth

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Get a peek at what the best in class marketing leaders are planning in 2014 and why. CALL TO ACTION: 2014 is fast approaching. Wins – Percent contribution by Marketing to Sales Revenue.

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Thank You For #CASL Mr. Harper

The Pipeline

July 1, 2014 is the day the new Canadian Anti-Spam Legislation goes into effect. But the reality is that those Nigerian princes will still be hitting your inbox, of course given that it is 2014 most now end up directly in the junk box. But tomorrow will not be a happy day for many businesses, sales people and sales organizations.

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Deliver Targeted Ads to Ideal Prospects with ZoomInfo Data

Zoominfo

Recently, I was trying to understand how we could venture into the advertising space. There must be a way that we can activate it in the advertising space to drive value for our customers.”. If ZoomInfo’s business data “belonged” in the advertising audience world back in 2008, why wouldn’t it belong there now? The results?

Data 246
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Leads are Making Salespeople Lazier Than Old Golden Retrievers

Understanding the Sales Force

Most salespeople are the beneficiaries of a nice supply of leads from their company''s marketing, advertising and online efforts. Image: Chin Kit Sen via Shutterstock (c) Copyright 2014 Dave Kurlan' Of course, things are quite different today. Would you like to have a greater impact on what your salespeople sell?

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The Top 8 Takeaways from Social Media Guru Paul Gillin’s FIR B2B

Pointclear

LinkedIn announced it is expanding its mobile advertising opportunities for B2B marketers. Half of all B2B emails are now opened on a mobile device, up from 46% last quarter (according to Yesmail in an article published in FierceCMO). More information and links in the blog.

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How Marketers Can Play an Essential Role in Climate Change Education

SMEI

Sony has recently been focusing its advertising campaigns on sustainability and combating climate change. Founded in 2014, Project Drawdown® is a nonprofit organization that seeks to help the world reach “drawdown”—the future point in time when levels of greenhouse gases in the atmosphere stop climbing and start to steadily decline.

Education 276
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Why Traditional Marketing Is Broken (and 5 Ways to Fix It)

Sales and Marketing Management

We have more tools at our disposal to implement and measure marketing, and, until the pandemic hit, advertising budgets were at record levels. Author: Jim Ewel This should be the golden age of marketing. Even with the pandemic, budgets are only down by roughly 5%. . Focus on outcomes, not outputs. . and who are measured on throughput. .

Marketing 207