Operationalize Personas to Meet Your 2013 Goals
SBI Growth
DECEMBER 1, 2012
Hey, Sales Operations leaders. Do you want to increase sales and meet your 2013 goals? Encourage sales and marketing to build personas and build a plan to operationalize them immediately. Ask yourself: - Does the persona capture behaviors, beliefs and questions at all stages of the sales process? Follow @The_Meeks.
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