SBI Growth

SEPTEMBER 23, 2012

Can you count on your current Sales Rep behaviors to “Make the Number” in 2013? HR has a stake in this as the governor of company-wide behavior modification, including the Sales Department. Sign up for our Make the Number tour to learn more about how top performing companies will change Sales in 2013. Customer.”.

Education 303

Education Penetration Customer Service Sales Qualified Lead 303

Score More Sales

MAY 30, 2013

The annual “State of Marketing” Global Survey of Marketers has again been completed, and results were announced at the Smarter Commerce Global Summit last week. You can download the complete results from the IBM State of Marketing 2013 Global Survey. Optimizing marketing performance.

Marketing 241

Marketing Lead Rank Lead Scoring Survey 241

SBI Growth

JANUARY 9, 2013

Our 2012 sales leader research finds it is still a big fear for 2013. If your company isn’t looking for sales leadership today, just wait. The average tenure of a Sales VP is 19 months! This post explores what HR leaders can do to develop top internal sales leaders. Managing multi-generational sales forces.

Sales Leadership 310

Sales Leadership Buyer Persona Exercises Course 310

SBI Growth

APRIL 1, 2013

41% of b2b sales organizations missed the Q1 revenue target. If you missed Q1, you need a monster Q2 to save 2013. CEOs and sales leaders don't know why big deals push. This offer expires on April 30 th , 2013. We publish an un-gated sales and marketing best practice daily. 365 days per year.

Scale 317

Scale Quota B2B Negotiation 317

SBI Growth

JANUARY 18, 2013

Talent management is a top priority for HR leaders who support sales organizations. But a recent interview with a HR leader revealed another level of sales leader support. At first, it may not seem like an HR leader would be involved in shaping sales force structure. It is to align the talent to where the market will be in 2014.

Compensation 292

Compensation Retention Ideal Customer Profile Territories 292

SBI Growth

NOVEMBER 16, 2012

Teams of Lead Development Reps (LDRs) are being built in Marketing to help fill the Sales pipeline with qualified leads. Best-in-class Lead Management programs provide sales with more than 50% of all leads. And how can HR keep the peace when LDR pay threatens Sales compensation? Sales Reps pay for the leads.

Compensation 267

Compensation Hiring Marketing Trade Show 267

SBI Growth

DECEMBER 1, 2012

Hey, Sales Operations leaders. Do you want to increase sales and meet your 2013 goals? Encourage sales and marketing to build personas and build a plan to operationalize them immediately. Marketing is frustrated because of the time, money and effort exerted to build them.

Meeting 288

Meeting Ideal Customer Profile Buyer Persona Forecasting 288

SBI Growth

SEPTEMBER 16, 2012

This year is no different than years prior in that every VP of Sales is getting ready for the annual 2013 sales planning season. Every VP of Sales heads into this annual meeting with his CEO/CFO full of anticipation. Learn how to allocate your budget properly and use it to launch you to a successful 2013.

Top of Funnel 267

Top of Funnel Funnel Demand Generation Targets Demand Generation 267

Understanding the Sales Force

JULY 24, 2013

Understanding the Sales Force by Dave Kurlan On the heels of The Top 5 Sales Leadership Articles of 2013 comes the Top 10 Sales Leadership Tips of 2013. Each of these tips are excerpts from articles I wrote during the first six months of 2013. I guarantee that 74% of them will suck at sales too!

Sales Leadership 250

Sales Leadership Cold Calling Sales Qualified Lead Guarantee 250

SBI Growth

NOVEMBER 20, 2012

In the Future of Content Marketing survey, 39% of nearly 60 respondents indicated they did not have a defined content marketing strategy. If you have read my past three articles on content marketing ( article 1 , article 2 , and article 3 ), then this percentage number is strikingly similar. Effectiveness.

Marketing 314

Marketing Hiring Strategy Buyer Persona 314

Jeffrey Gitomer

SEPTEMBER 11, 2013

Leadership Sales Social Media Jeffrey Gitomer Blog jeffrey gitomer sales blog sales blog' This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

Influencer 263

Influencer Social Media Marketing Media 263

Sales and Marketing Management

SEPTEMBER 22, 2013

Issue Date: 2013-09-01. Author: Tim Riesterer, Chief Strategy & Marketing Officer, Corporate Visions. Teaser: What will a marketer say if you ask, “What is the most important contribution you make to driving profitable growth?” Will the answers be the same? Will the answers be the same? read more'

Marketing 280

Marketing Survey Exact Sales 280

The Pipeline

FEBRUARY 27, 2014

Using content marketing to drive sales will certainly only continue to grow exponentially in 2014. Nearly every company, small or large, will use this tactic to increase their sales. If you look back on content marketing, you’ll come across examples that predate the Internet. The Pipeline Guest Post - Megan Totka .

Marketing 276

Marketing Small Business Small Business Survey 276

Sales and Marketing Management

MAY 1, 2013

Issue Date: 2013-04-30. Author: Renato Beninatto, Chief Marketing Officer, Moravia. Teaser: If you want to do business internationally, you’ve got to communicate in the language of your target market. And no matter how small you are, you can be successful in foreign markets if you plan well and avoid five common mistakes.

Marketing 326

Marketing 326

SBI Growth

SEPTEMBER 2, 2012

Sales Operations Leaders aren’t making data meaningful today. In fact, when asking Sales Operations Leaders what qualitative data they had gathered, here are their responses: Conducted internal win/loss debrief on large opportunities. Look for how the customer is engaging with the sales rep.

Data 267

Data Analysis Sales Operations Buying Cycle 267

SBI Growth

AUGUST 8, 2012

Marketing, do you have a sales quota tied to Lead Generation ? Sign up for our Make the Number Tour if you would like to see how your peers are allocating people, money and time in 2013. Over the last 12 months we: Surveyed over 10,000 sales representatives. Surveyed over 4,500 sales managers. Why should you care?”

Quota 276

Quota Demand Generation Agencies Marketing Demand Generation Targets 276

SBI Growth

SEPTEMBER 17, 2013

2013 is the year Social Selling became Mission Critical. Social Selling training budgets increased 48% in 2013. Social Selling’s ‘Lead-to-Close’ conversion rate is 5x marketing sourced leads. This post will address what Marketing can do to promote, enable and optimize social selling within the organization.

Social Selling 321

Social Selling Top of Funnel Ideal Customer Profile Marketing 321

SBI Growth

NOVEMBER 10, 2013

More often than not, sales and marketing live in siloes. Reps wonder what marketing does and contributes; marketing complains reps ignore their efforts. For a company to survive these days, sales and marketing must work in concert. And they involve the sales team in the process. Enable the sales team.

Buyer Persona 310

Buyer Persona Marketing How To Lead Rank 310

Sales and Marketing Management

FEBRUARY 17, 2013

Issue Date: 2013-02-16. Teaser: "Marketing automation" is one of the hottest terms going for growth-minded companies. The question can be answered from both a sales and a marketing perspective. "Marketing automation" is one of the hottest terms going for growth-minded companies. read more

Marketing 258

Marketing Revenue Sales Company 258

SBI Growth

NOVEMBER 23, 2012

I’ve heard a lot of talk about “ Content Marketing.” It gets great reviews from C-Level executives, marketers and even sales managers. But how does Content Marketing help the Sales Rep? Today’s post outlines the benefits of Content Marketing from the Sales Rep’s perspective. This is the Problem.

Marketing 300

Marketing Sales Qualified Lead Face-to-face Buyer 300

SBI Growth

OCTOBER 1, 2013

The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. 2013 is the last year executives accepted activity-level results from marketing. CEO''s don’t accept activity reports from Sales leaders without revenue results. Executive marketing leaders need to push the debris aside.

B2B 331

B2B Sales Qualified Lead Marketing Lead Generation 331

SBI Growth

DECEMBER 6, 2012

This is an executive-level overview of the Internal Content Marketing Agency (ICMA). It is written for the top sales executive in the organization. According to the Sales Executive Council, 57% of a buyer’s purchase decision is made without a sales rep being present. What is an Internal Content Marketing Agency?

Demand Generation Agencies 267

Demand Generation Agencies Marketing Hiring Demand Generation Targets 267

SBI Growth

SEPTEMBER 4, 2012

We recently surveyed hundreds of marketing leaders in small to medium size businesses. In our research, we found that marketers are feeling the growing pressure to prove their marketing spend is generating results. And in a growing number of cases, CEOs have given their marketing leader a “new business” quota.

Face-to-face 288

Face-to-face Marketing Hiring Social Media 288

Sales and Marketing Management

DECEMBER 30, 2013

Issue Date: 2013-12-30. Teaser: It's always an accomplishment to wind up another year, but to help you prepare your teams for the New Year, here are three trends that will impact marketing and sales in 2014. Author: Kurt Andersen. read more'

Marketing 223

Marketing Trends Sales 223

SBI Growth

OCTOBER 31, 2012

In Business Services companies, Operations executives usually have more power than Sales executives. Operations leaders often have a disproportionate amount of influence over Sales functions. Sales executives, by contrast, are often viewed as wanting to take foolish risks. Ops says Sales doesn't understand the business.

Influencer 282

Influencer Strategy Policies Lead Gen 282

Sales and Marketing Management

DECEMBER 16, 2013

Issue Date: 2013-12-13. Proof that most customer communication (content and sales conversations) is ineffective can be seen in over a decade of research that reveals less than 50% of companies' marketing and sales communications are relevant to their customers and less than 30% of marketing content is relevant to customer-facing teams.

Face-to-face 245

Face-to-face Marketing Research Conversion 245

SBI Growth

APRIL 3, 2013

You are counting on your product marketing manager for a successful launch. World-class companies are adopting new content marketing processes. Content Marketing is in the process of a major transformation. Marketers have literally cracked the code on what to communicate to their prospective buyers. No worries.

Campaigns 300

Campaigns How To Energy Demand Generation Targets 300

SBI Growth

AUGUST 6, 2012

Are your sales resources properly aligned with growth opportunity ? The Sales Leader is about to receive the 2013 Revenue Number. He will rely on you, the Head of Sales Operations, for sales strategy advice. Have you conducted growth opportunity analyses in your market? What is wrong with this picture?

Opportunity 316

Opportunity Strategy Banking Territories 316

SBI Growth

SEPTEMBER 13, 2012

Change your marketing focus from “ inside-out ” to “ outside-in ”. Marketing inside-out versus Marketing outside-in should be common terms and concepts for B2B marketing and sales organizations. A marketing outside-in approach starts with the buyer and stays focused on the buyer. Their focus is inside-out.

Marketing 282

Marketing Buyer Demographics Social Media 282

The Pipeline

JUNE 20, 2013

They both list sales influencers. The first is Top Sales World’s Top 50 Sales & Marketing Influencers 2013 , the other is OpenView Sales Labs Top 25 Sales Influencers for 2013. Sales Process Sales Success sell better Tibor Shanto Top Sales Influencers'

Influencer 296

Influencer Sales Methodology Sales Leadership Sales Process 296

SBI Growth

DECEMBER 30, 2012

Over the past year, there have been many great Marketing & Lead Generation blog posts. I offer you an executive summary of key takeaways from SBI’s marketing related posts. I have compiled the top 15 questions to evaluate your performance against best-in-class marketing operations. I built credibility with the sales team ?

Marketing 297

Marketing Face-to-face Buyer Persona Lead Rank 297

Understanding the Sales Force

NOVEMBER 5, 2014

Today I learned that an article I wrote back in November of 2013, Increase in Social Selling Yields No Increase in KPI''s , was named Top Sales Article of the Month for October 2014 by Top Sales World. At face value, one might come to the exact same conclusion as we did in 2013, that it''s having limited impact on sales.

Social Selling 256

Social Selling Revenue Inbound Face-to-face 256

SBI Growth

AUGUST 23, 2012

Here it comes, the 2013 budgeting process. On top of finishing out 2012, you need to determine which Sales Strategy initiatives to prioritize in order to make the 2013 number. Compare this with world class performance of exceeding your Sales Strategy goals. 2013 Potential analysis for each initiative.

Strategy 293

Strategy Analysis Quota Resources 293

SBI Growth

AUGUST 10, 2012

When you built your new product, you most likely did most or all of the following: Conducted market research to understand the problems of your customers. Validated the market will pay to solve these problems. Launched marketing campaigns to generate interest. Trained the sales force and channel partners on the new product.

Sales Enablement 267

Sales Enablement Tools Territories Campaigns 267

Sales and Marketing Management

MAY 8, 2013

Issue Date: 2013-05-01. Teaser: The idea of B2B sales being relegated to the role of order-taking as a result of inbound marketing may make marketers feel like heroes, but surveys - and real life on the frontlines - suggests it's not that simple. Author: By Jule Schwartz. read more'

B2B 264

B2B Inbound Survey Sales 264

SBI Growth

AUGUST 22, 2012

In fact, sales leaders are tired of hearing about traffic stats when all they care about is if any of it is generating leads for the sales force. In addition, you are probably using a marketing automation system that tracks leads and viewing history. Is your content marketing strategy working? Why do you care?

ROI 306

ROI Omniture Data Demand Generation Targets 306

SBI Growth

JANUARY 30, 2013

You just received your quota for 2013. Excellence in 2013 starts with you. A key trait of top quartile sales leaders is their ability to ask for help. Read on to better understand HOW to leverage resources to Make the 2013 number. Your sales reps often don’t know the true reason they lose a deal. It went up.

Resources 321

Resources Networking Face-to-face Quota 321