3 Big Challenges for the CSO in 2013
SBI Growth
JANUARY 21, 2013
Here are the biggest threats to the CSO in 2013. 5 years ago, the two black boxes of reliable data were Sales and Marketing. Armed with Marketing Automation Software, CMOs are tracing new customers back to their campaigns. Last month, I sat in on four software demonstrations for a client. 2013 is going to be tough year.
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