2013 Demand Generation Training 
SBI Growth
DECEMBER 12, 2012
SBI’s CEO Greg Alexander, was recently quoted in Hubspot’s “ 20 Marketing Trends & Predictions for 2013 & Beyond ”. CEO’s are paying more attention to marketing’s contribution and are holding them accountable for revenue generation.”. These agencies claim benefits of having a team of highly trained and college educated writers.
SBI Growth
SEPTEMBER 16, 2012
This year is no different than years prior in that every VP of Sales is getting ready for the annual 2013 sales planning season. Your CMO will love you for it, and furthermore, you can now hold him accountable for delivering the number of opportunities down the funnel that you need to make your 2013 number. The answer: Marketing.
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SBI Growth
JANUARY 22, 2013
Few marketing teams of $100M+ companies are built for modern demand generation. B2B CMO’s are being asked to increase the impact of customer acquisition in 2013. Building World-class Lead Generation programs begins with assessing current state. This involves both demand generation best practices and Talent Management.
SBI Growth
APRIL 3, 2013
Formal training materials. The launch involves significant content to generate awareness and interest. Demand Generation campaigns. Momentum building teasers and presentations. The creative campaigns need to offer value points of interest. The calls to action for the campaigns need to offer desirable content downloads.
SBI Growth
NOVEMBER 7, 2013
Last year you got your 2013 quota in mid-February. Do you have to increase your demand generation efforts to get new leads? How will you stimulate demand? What/How do I train my sales people to generate more demand? How many appointments does each sales rep need to generate?
Delicious Sales
MAY 2, 2012
Training (4995). Demand Generation (181). 2013 (4691). THE SALES HUNTER AUGUST 12, 2013 Is Your Sales Process Slow or Fast? MORE >> THE SALES INSIDER AUGUST 13, 2013 What Shakespeare Can Teach You About Predictive Analytics Predictive analytics and Shakespeare have more in common than you think.
Partners in Excellence
OCTOBER 27, 2014
While there’s some variance, I tend to see the following: Sales Training. Demand Generation/Lead Gen/Content Marketing/Nurturing. And the same ones that I saw in 2013, 2012………1980. The lists are all interesting, but not, at the same time. Sales Process/Methodology. Systems/Processes/Tools.
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