2013 Demand Generation Tools 
SBI Growth
DECEMBER 12, 2012
SBI’s CEO Greg Alexander, was recently quoted in Hubspot’s “ 20 Marketing Trends & Predictions for 2013 & Beyond ”. CEO’s are paying more attention to marketing’s contribution and are holding them accountable for revenue generation.”. You’re right, it can be a heavy lift but one well worth it in 2013.
SBI Growth
SEPTEMBER 16, 2012
This year is no different than years prior in that every VP of Sales is getting ready for the annual 2013 sales planning season. Your CMO will love you for it, and furthermore, you can now hold him accountable for delivering the number of opportunities down the funnel that you need to make your 2013 number. The answer: Marketing.
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SBI Growth
AUGUST 8, 2012
Sign up for our Make the Number Tour if you would like to see how your peers are allocating people, money and time in 2013. Here is a very practical tool that you can start using immediately. This tool will be discussed by an expert during our tour and an in-depth explanation on how to use it will be provided.
SBI Growth
JANUARY 22, 2013
Few marketing teams of $100M+ companies are built for modern demand generation. B2B CMO’s are being asked to increase the impact of customer acquisition in 2013. Building World-class Lead Generation programs begins with assessing current state. This involves both demand generation best practices and Talent Management.
SBI Growth
OCTOBER 24, 2012
The ability to demonstrate marketing's return on investment is at the top of every CMO's plan for 2013. A more robust framework for the ROMI (Return on Marketing Investment) calculation is required at the campaign level to provide a reliable picture of Lead Generation efforts. It doesn't pass the smell test.
SBI Growth
JULY 1, 2013
You see visions of making your 2013 and 2014 sales number. Examine the overall sales/marketing budget spend left for 2013. By this time, it’s the end of 2013. Whether you’re ahead or behind 2013 plan, thoughts must now begin to shift. We’ve all had moments where we get great business ideas. Then reality hits.
SBI Growth
MAY 5, 2013
She has helped build the company with superb demand generation efforts. Below I will summarize what was discussed and offer a free tool kit here. In 2013, it’s not just that “the customer is always right”; according to inbound marketing principles, the customer is the beginning and the end of the equation. Top Insights.
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