Remove 2013 Remove Demand Generation Remove Prospecting
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Direct Content Marketing is Born – Prepare for 2013

SBI Growth

The biggest impact to acquiring new customers in 2013 will be Direct Content Marketing. B2B Marketing teams are seeing fruit from their investment in content marketing to fuel Lead Generation efforts; 2-3x increase in the quantity of inbound leads. Demand Generation - Comprehensive View of Content Marketing.

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Persona Ecosystem – High Impact Exercise to Dial-in your 2013 Marketing Plan

SBI Growth

This exercise is a standard component of the SBI Lead Generation playbook for our clients and I want to share it with you. Dive in head first to enhance your 2013 Marketing Plan. Sales leaders if you want more leads in 2013, forward this blog post to your peer in marketing.). Insight into the sources influencing the prospect.

Exercises 310
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The #1 Killer of 2013 Product Launches (and how to beat it)

SBI Growth

It seldom answers the most pressing questions of the prospective buyer. Marketers have literally cracked the code on what to communicate to their prospective buyers. Demand Generation campaigns. Each phase has your prospect asking questions and taking action. Traditional sales support literature. Nurture campaigns.

Campaigns 300
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2 Ways to Dominate 2014 on Your Current Budget

SBI Growth

You see visions of making your 2013 and 2014 sales number. Examine the overall sales/marketing budget spend left for 2013. By this time, it’s the end of 2013. Whether you’re ahead or behind 2013 plan, thoughts must now begin to shift. Equipping sales team with the skills they need to engage prospects with social selling.

Salary 267
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How B2B Marketing Leaders Can Transform Click Data into ROI Insights

SBI Growth

Guide your team to build reports to measure the effectiveness of your Content Marketing and Demand Generation campaigns at driving leads. Reveals your prospects' interests. Enables you to develop the content they are searching for and title navigation to map to a prospects view. These foundations provide rich data input.

ROI 306
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Surviving the Late Release of Your New Quota

SBI Growth

Last year you got your 2013 quota in mid-February. Do you have to increase your demand generation efforts to get new leads? Actions that generate revenue. Make sure their schedules include: Daily demand generation activities. Everyone must work on generating lead daily. Weekly deal strategy reviews.

Quota 296
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CMO’s ProForma – The Silver Bullet for Marketing Return on Investment

SBI Growth

The ability to demonstrate marketing's return on investment is at the top of every CMO's plan for 2013. That's where SBI's demand generation programs benefit from ProForma campaign measurement tools. You track the Lead Source to capture the first contact a prospect makes with your company. Test the ideal mix to optimize.