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5 Marketing Trends That will Impact 2013

SBI Growth

Download this Marketing Plan Assessment Tool to rank your planning ideas across Impact & Ease of Execution.). From my point of view, three big trends will affect marketing planning in 2013. As we head into 2013, it is taking on new meaning. There has been a proliferation of tools and channels.

Trends 316
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5 Steps for HR to Develop 2013 Sales Leaders

SBI Growth

Our 2012 sales leader research finds it is still a big fear for 2013. A tool is available for download – a full syllabus of Sales leadership courseware. A tool is available for download – a full syllabus of Sales leadership courseware. Here are five steps for HR to build a sales leadership pipeline in 2013: 1.

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The Biggest 2013 HR Challenge for Sales is 2014

SBI Growth

This post includes one tool to think more strategically about a part of the business. During the interview, I was surprised to hear the biggest HR challenge for 2013. The sales force is tentative - 2013 will be a repeat of 2012. The tool shown below shows a quick assessment of Return on Investment. But they should.

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A Sales Enablement Tool for the CEO

SBI Growth

Trained the sales force and channel partners on the new product. To get an understanding of how prepared your sale force is for a launch, register for one of these sessions here to receive the Sales Enablement Gap Tool. If you don’t have these sales enablement tools to launch successfully, this is where you should focus your efforts.

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What is the State of Marketing in 2013

Score More Sales

You can download the complete results from the IBM State of Marketing 2013 Global Survey. Evaluating and prioritizing channels. Do you have cross-channel web, social, and mobile integration? The post What is the State of Marketing in 2013 appeared first on Score More Sales. times Gross Profit growth and 2.4

Marketing 241
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5 Ways Marketing Can Contribute to Social Selling Excellence

SBI Growth

2013 is the year Social Selling became Mission Critical. Social Selling training budgets increased 48% in 2013. LinkedIn is by far the #1 tool for social selling. The best marketing leaders are working hard to enable reps to maximize this tool. TURN REPS INTO MARKETING CHANNELS. DEVELOP CONTENT FOR SYNDICATION.

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The Case for Smarter CRM in 2013

Score More Sales

Mid-sized companies need better tools to help understand what customers need and want. In addition, these companies are growing their connection to the customer through social channels – so the natural progression of thought is to get more CRM applications social too. Get buy-in. Create a plan company-wide, from the top down.

CRM 235