Remove 2013 Remove Channels Remove Demand Generation
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Persona Ecosystem – High Impact Exercise to Dial-in your 2013 Marketing Plan

SBI Growth

This exercise is a standard component of the SBI Lead Generation playbook for our clients and I want to share it with you. Dive in head first to enhance your 2013 Marketing Plan. Sales leaders if you want more leads in 2013, forward this blog post to your peer in marketing.).

Exercises 310
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How B2B Marketing Leaders Can Transform Click Data into ROI Insights

SBI Growth

Guide your team to build reports to measure the effectiveness of your Content Marketing and Demand Generation campaigns at driving leads. Definition: A more granular approach to source tracking by identifying visitors driven from specific Demand Gen campaigns such as Pay-Per-Click campaigns. Why do you care? Why do you care?

ROI 306
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CMO’s ProForma – The Silver Bullet for Marketing Return on Investment

SBI Growth

The ability to demonstrate marketing's return on investment is at the top of every CMO's plan for 2013. That's where SBI's demand generation programs benefit from ProForma campaign measurement tools. The ProForma is used for Demand Generation campaign pre-planning. Author: Vince Koehler. Vince Koehler on Google+.

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3 SEO Metrics CMO's Can Use to Drive More Leads in the Funnel

SBI Growth

What channel of Demand Generation can yield the highest return and sustained success? The best way to know if your demand generation program is getting your company in front of these new buyers is by measuring your SEO program with the KPI’s above. CMO’s are tasked with driving customer acquisition.

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SiriusDecisions Summit 2012 Recap: Alignment Key to Revenue & Profit Growth

Pointclear

The new demand waterfall recognizes several new sources of opportunity: inbound AND outbound, rep generated, multi-touch nurture programs. True demand generation health is all about balance (it is not all inbound and not all outbound). Synchronize the client/prospect/employee experience across all channels.

Revenue 174
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Sales and Marketing Alignment in 2013? Not so Fast!

The ROI Guy

Sales leaders currently rank Sales Enablement as their number one requirement from Marketing, besting the need for more Demand Creation, Solution Marketing help and Channel Support in studies by SiriusDecisions. 2013 - The Year for Sales Enablement?

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SalesProCentral

Delicious Sales

Channels (799). Demand Generation (181). 2013 (4691). THE SALES HUNTER AUGUST 12, 2013 Is Your Sales Process Slow or Fast? MORE >> THE SALES INSIDER AUGUST 13, 2013 What Shakespeare Can Teach You About Predictive Analytics Predictive analytics and Shakespeare have more in common than you think.