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Need a Shot in the Arm to Drive More Leads? Crush it with LinkedIn Ads

SBI Growth

Marketing leaders can finish the year strong by shifting ad dollars to LinkedIn Advertising. This time, they added a 30 second video ad format to their advertising platform. The self-serve advertising platform is perfect for marketing budgets that fall below meeting the minimum 25K spend per quarter requirement by LinkedIn.

LinkedIn 296
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30 Web Tools in 30 Days 2013 Edition

Fill the Funnel

I have done my best to make it worth bookmarking and coming back each day to learn about one of the cool new tools in the 2013 Edition of 30 Tools in 30 Days. I do not charge advertising fees for inclusion or mention. Original article: 30 Web Tools in 30 Days 2013 Edition ©2013 Fill the Funnel. All Rights Reserved.

Tools 113
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When Was Sales Not Social?

Score More Sales

We have always had to communicate with potential buyers, ask for referrals, work trade shows, and advertise / market for new business. It’s funny to hear people debating about how and when social selling will be further adopted. As long as I can remember, selling has ALWAYS been social. The big change now is the tools and technology.

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Deliver Targeted Ads to Ideal Prospects with ZoomInfo Data

Zoominfo

Recently, I was trying to understand how we could venture into the advertising space. There must be a way that we can activate it in the advertising space to drive value for our customers.”. If ZoomInfo’s business data “belonged” in the advertising audience world back in 2008, why wouldn’t it belong there now? The results?

Data 246
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6 Reasons Why Blogs Produce More Leads

SBI Growth

They own a DVR to skip television advertising, often ignore print advertising, and now have become so adept at online "surfing" that they can take in online information while ignoring banners or buttons (making them irrelevant). There is growing excitement these days around content marketing.

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Do You Sell Using a “Push” or “Pull” Strategy?

The Sales Hunter

“Push” marketing is focused around loading up the channel, advertising heavily and trying to convince the customer to buy. (Yes, I know the true marketing definitions of these are much more complex. Copyright 2013, Mark Hunter “The Sales Hunter.” I’m just trying to be simple in the context of this blog.).

Strategy 241
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Shame Marketing Boosts Sales but Reduces Loyalty

SMEI

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Abercrombie & Fitch : In 2013, the clothing brand faced criticism for its “Attractive Male Model” billboards. Are you a marketer looking for a quick and dirty way to boost sales?

Loyalty 231