Sales Talk for CEOs: The Importance of Understanding Sales with Steve Benson (S1:EP7)
Alice Heiman
SEPTEMBER 15, 2021
On this episode of the Sales Talk for CEOs Podcast, Alice speaks with Steve Benson, the CEO of Badger Maps , the #1 route planner for field sales. Steve and Alice discuss the importance for CEOs to have a background in sales when starting out and growing their company. . 10:50] Building the sales organization in your company. [20:41]
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