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3 Places Sales Leaders Should Look if You Missed the Number in 2012

SBI Growth

Don’t waste time worrying about 2012 anymore. But you can excel in 2013 because of your shortcomings in 2012. Did you generate enough leads in 2012 to make the number? The VP-Sales and the VP-Marketing own this area jointly. Can you analyze your 2012 Lead Generation using top down and bottom up approaches?

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Why Content Marketing Matters to a Sales Rep

SBI Growth

I’ve heard a lot of talk about “ Content Marketing.” It gets great reviews from C-Level executives, marketers and even sales managers. But how does Content Marketing help the Sales Rep? Today’s post outlines the benefits of Content Marketing from the Sales Rep’s perspective. Download a time study tool at this event.

Marketing 300
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The Pipeline ? Top 25 Sales Influencers for 2012

The Pipeline

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. Top 25 Sales Influencers for 2012. B2B sales is not different, the good folks over at OpenView Labs , have put together a list of Top 25 Sales Influencers for 2012. Sales Tool. When Sales Met Marketing. October 2011.

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5 Marketing and Sales Lessons from the Inbound 2012 Event

Score More Sales

As a sales-brained person (not marketing-brained) I tend to stay away from marketers, but these last two days have been different and very rewarding. I’ve spent time at Inbound 2012, Hubspot’s summit for marketers – an event which is growing dramatically year to year. Did you get to Inbound 2012?

Inbound 184
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5 Marketing Trends That will Impact 2013

SBI Growth

Assessing their impact on marketing strategies makes for tough annual planning on the right formula to connect with buyers. Download this Marketing Plan Assessment Tool to rank your planning ideas across Impact & Ease of Execution.). From my point of view, three big trends will affect marketing planning in 2013.

Trends 316
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Top Two Marketing Tips from Smarter Commerce 2012 Summit

Score More Sales

On the topic of trust, Ted Rubin, author of Return on Relationship and Chief Social Marketing Officer at Collective Bias was a pleasure to meet, and speaks in a couple of interviews at the summit about seeing major corporations “start” to pay attention to the consumer and how there is still much work to accomplish from the social standpoint.

Marketing 197
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Old school tools aren’t ready for the museum

Sales and Marketing Management

Issue Date: 2012-05-01. Teaser: The advent of social media marketing has corporate America tweeting, making YouTube videos and monitoring discussions online. Going social is certainly an important aspect of any sales and marketing strategy these days, but it can't come at the expense of tried-and-true "old school" tools.

Tools 220