Benchmark Your Demand Generation Content in 4 Quick Steps
SBI Growth
AUGUST 19, 2012
It offers a basic 4 step process to benchmark your demand generation content. Demand generation content refers to web pages, blogs, eBooks, white papers, webinars, newsletters, and many others. Its role is to generate leads. Content marketing has gone from a nice-to-have to a must-have in 2012.
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