Remove 2012 Remove Channels Remove Tools
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5 Marketing Trends That will Impact 2013

SBI Growth

Download this Marketing Plan Assessment Tool to rank your planning ideas across Impact & Ease of Execution.). There has been a proliferation of tools and channels. When they do not add up, this can be painful - in the sense that you have shot your allocated resources on the wrong channels. Fusion of CMO and IT.

Trends 316
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5 Steps for HR to Develop 2013 Sales Leaders

SBI Growth

The top fear of HR leaders for 2012 was finding or developing leaders. Our 2012 sales leader research finds it is still a big fear for 2013. A tool is available for download – a full syllabus of Sales leadership courseware. The below downloadable tool will give over 40 sales leadership skills to choose from.

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The Biggest 2013 HR Challenge for Sales is 2014

SBI Growth

This post includes one tool to think more strategically about a part of the business. The sales force is tentative - 2013 will be a repeat of 2012. The tool shown below shows a quick assessment of Return on Investment. It compares the new revenue contribution for 3 different sales channels: Direct Field Sales. And beyond.

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Be More Interesting and GET MORE SALES

Score More Sales

We are, as a business community, being BOMBARDED with sales tools. Once we have the tools, we still need to craft interesting and compelling content in the form of sales messages to our prospective customers and existing clients. What is our end goal? What is our end goal? What are we trying to accomplish?

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New Sales Comp Plan? HR's 5 Must Dos.

SBI Growth

As well, a tool is included – a sample rollout communication plan. Q1 performance is way off of 2012’s mark, the new product strategy is failing, and Sales Rep behaviors are erratic. New processes/procedures/tools that enable the plan – look at new dashboards the Reps will use. Supply multiple channels to do so.

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Social Selling - The New Door Opener

SBI Growth

A lot was written in 2012 regarding the change in buyer behavior. Use the LinkedIn Grading Tool to find out. And once that brand extends across multiple social media channels, the floodgates will open. Corporate marketing tools should be more than enough for you to master your own brand. With that change came concern.

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What is the State of Marketing in 2013

Score More Sales

Evaluating and prioritizing channels. Do you have cross-channel web, social, and mobile integration? This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. times Gross Profit growth and 2.4

Marketing 241